Doppler Tutorial: Email Marketing para AgenciasFromDoppler
El Email Marketing es una herramienta clave para cualquier agencia ya sea para incluir dentro de su estrategia como para ofrecerla a sus clientes como uno de sus servicios. En esta capacitación, Angie Vinueza, Country Manager EC en Doppler, te muestra cómo hacerlo de manera efectiva.
This document discusses how to deploy OpenStack using Opscode Chef. It provides an overview of Chef and how it can be used to configure OpenStack infrastructure as code. Key topics covered include the Chef framework, tools, API, community, OpenStack cookbooks on GitHub, common resources like recipes, roles and data bags, and a roadmap for improving support of OpenStack components like Nova and Swift.
Revista guayente nº 93 edita asociación guayente. issn 1576 401-x depósito le...Javier Ruiz
Este documento presenta las conclusiones de las jornadas celebradas en Ramastué sobre el desarrollo de los pueblos pequeños. Los participantes acordaron crear mejor coordinación entre asociaciones a través de herramientas de comunicación como un grupo de Facebook. También acordaron trabajar para facilitar que personas quieran instalarse en pueblos pequeños al abordar cuestiones como la vivienda y los servicios básicos.
This official master degree is directed to professionals and workers of medical centers, biotechnologists, doctors or staff of calculation centers of hospitals that fulfill the profile of investigator that needs to improve their knowledge to properly analyze medical data.
More specifically, the program is structured with the objective that the student:
1. Learns the acquisition process and storage of medical data.
2. Knows the legislation and the legal restrictions in medical data processing.
3. Acquires the research dynamic in the medical field and other experimental sciences.
4. Studies mechanisms of data analysis from the statistical and the data mining fields.
5. Is able to design problems of data mining.
6. Is able to understand the results of a methodological process of data analysis.
7. Is able to use software tools in order to make the knowledge extraction process automatic
El abuelo le cuenta a su nieto sobre cómo era la vida cuando él era joven, en una época sin muchas de las comodidades y tecnologías de hoy en día. Algunas cosas que no existían eran la televisión, el dinero en euros o dólares, la calefacción central, las heladeras, la electricidad en todas partes, los teléfonos, los lavarropas, los secadores, las cámaras digitales o Internet. Tampoco había supermercados grandes, sino solo almacenes pequeños, y se compraban muchas cosas directamente
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Nortons nya slipband R946 är extra flexibelt och därför lämpat för frihandsslipning av profilerade detaljer. Det är dessutom mycket motståndskraftigt mot söndertrasning och ger snabb slipning.
Doppler Tutorial: Email Marketing para AgenciasFromDoppler
El Email Marketing es una herramienta clave para cualquier agencia ya sea para incluir dentro de su estrategia como para ofrecerla a sus clientes como uno de sus servicios. En esta capacitación, Angie Vinueza, Country Manager EC en Doppler, te muestra cómo hacerlo de manera efectiva.
This document discusses how to deploy OpenStack using Opscode Chef. It provides an overview of Chef and how it can be used to configure OpenStack infrastructure as code. Key topics covered include the Chef framework, tools, API, community, OpenStack cookbooks on GitHub, common resources like recipes, roles and data bags, and a roadmap for improving support of OpenStack components like Nova and Swift.
Revista guayente nº 93 edita asociación guayente. issn 1576 401-x depósito le...Javier Ruiz
Este documento presenta las conclusiones de las jornadas celebradas en Ramastué sobre el desarrollo de los pueblos pequeños. Los participantes acordaron crear mejor coordinación entre asociaciones a través de herramientas de comunicación como un grupo de Facebook. También acordaron trabajar para facilitar que personas quieran instalarse en pueblos pequeños al abordar cuestiones como la vivienda y los servicios básicos.
This official master degree is directed to professionals and workers of medical centers, biotechnologists, doctors or staff of calculation centers of hospitals that fulfill the profile of investigator that needs to improve their knowledge to properly analyze medical data.
More specifically, the program is structured with the objective that the student:
1. Learns the acquisition process and storage of medical data.
2. Knows the legislation and the legal restrictions in medical data processing.
3. Acquires the research dynamic in the medical field and other experimental sciences.
4. Studies mechanisms of data analysis from the statistical and the data mining fields.
5. Is able to design problems of data mining.
6. Is able to understand the results of a methodological process of data analysis.
7. Is able to use software tools in order to make the knowledge extraction process automatic
El abuelo le cuenta a su nieto sobre cómo era la vida cuando él era joven, en una época sin muchas de las comodidades y tecnologías de hoy en día. Algunas cosas que no existían eran la televisión, el dinero en euros o dólares, la calefacción central, las heladeras, la electricidad en todas partes, los teléfonos, los lavarropas, los secadores, las cámaras digitales o Internet. Tampoco había supermercados grandes, sino solo almacenes pequeños, y se compraban muchas cosas directamente
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Nortons nya slipband R946 är extra flexibelt och därför lämpat för frihandsslipning av profilerade detaljer. Det är dessutom mycket motståndskraftigt mot söndertrasning och ger snabb slipning.
La productora audiovisual "El Paleto Digital" fue creada por estudiantes de un instituto rural para contrarrestar los estereotipos sobre los jóvenes de pueblos. A lo largo de varios años, los estudiantes realizaron varios proyectos como "Transidentidades" sobre conocerse sin prejuicios, "Translogo" criticando la influencia de las marcas, e "Intersección-Negra" explorando la inmigración a través de entrevistas y arte. Los proyectos se exhibieron en museos y centros culturales para prom
Un père militaire décédé, un testament ouvert, un fils curé, la découverte de l’existence de deux demi-frères de sang et un long périple semé d'embûches : voilà le récit d'un Trio infernal qui s'amorce par une quête, un voyage initiatique de trois ruraux limousins : un éleveur athée, un bistrotier jovial, et de ce fils curé (poète à ses heures).
Comunicar Jugando: Los Advergames a través del análisis de America's ArmyCristina Martorell
Este documento analiza los advergames, videojuegos creados por organizaciones como herramienta publicitaria. Explica el surgimiento de los advergames como estrategia de comunicación "pull" que ofrece valor al usuario. Luego, analiza el caso de America's Army, un advergame desarrollado por el ejército estadounidense para reclutar jóvenes de forma lúdica. Finalmente, resume los pasos para crear un advergame efectivo.
Jo Pratt's chilli con carne recipe is easy to make using mostly pantry ingredients. The chilli tastes better after being cooked for a day or two to allow the flavors to develop and the texture to become richer. Leftovers can be frozen in individual portions and reheated by boiling from frozen. The recipe calls for browning ground beef and then simmering it for 50 minutes to 1 hour with onions, garlic, tomatoes, tomato paste, spices and stock to create a rich, thick chilli. Kidney beans and coriander are added at the end before serving the chilli with rice or in tacos.
El documento presenta las bases para el Premio de Responsabilidad Social Empresarial (RSE) 2016 de la Cámara Regional del Comercio de Valparaíso (CRCP). La CRCP invita a las empresas asociadas a postular iniciativas o programas de RSE antes del 30 de septiembre de 2016. Un jurado evaluará las postulaciones en base a siete principios y siete materias fundamentales de la norma ISO 26000 sobre RSE. El premio reconocerá a la empresa cuyo compromiso con la RSE se ajuste más a dicha norma e inspire a
Archaeologies of the future: Mixed Reality storytelling inspired by European ...Martha Vassiliadi
I. How to tell the catastrophe
Pompeii : the paradox of a creative destruction (Bulwer, Gautier, Jenssen)
B. Virtual reality and romanticism : the literary challenge
II. How to tell the creation
Parthenon : the cult of representation
The placeless place : from myth to the self consciousness (V. Woolf, Sigmund Freud )
El documento resume la evolución de los sistemas operativos Mac desde 1984 hasta el presente. Los primeros sistemas como el Sistema 1 tenían limitaciones como la imposibilidad de crear carpetas dentro de carpetas. Versiones posteriores como el Sistema 7 permitieron ejecutar múltiples programas simultáneamente. Mac OS X introdujo mayores protecciones a la memoria y compatibilidad con Intel. La versión más reciente es Mac OS X Lion con funciones como gestos multi-touch y Mission Control.
Geogebra - Aprendizaje basado en proyectos entrevistas.Juan Firigua
El documento describe el uso de Geogebra en la enseñanza de las matemáticas. Geogebra permite trabajar con álgebra, geometría y análisis de forma interactiva. También presenta dos entrevistas a profesores sobre el uso de herramientas digitales y proyectos en sus escuelas para mejorar el aprendizaje de las matemáticas.
The Kandy Ayurvedic Pharmacy Ltd is located in Kandy, Sri Lanka and was established in 1942 to preserve Ayurveda. It has a vision to manufacture traditional Ayurvedic products at reasonable prices while respecting environmental sustainability. The company is committed to producing high quality herbal products according to Ayurvedic standards. It has over 100 employees including Ayurvedic doctors and manufactures 250 herbal medicines and products under the brand "Nuwara Osu".
Building material and concrete accessories from Anping County Ankai Hardware ...Jimmy Qiu
This document provides information about building materials and concrete accessories from Anping County Ankai Hardware & Mesh Products Co., Ltd. It describes 16 products including double loop tie wire, rebar tie wire, black tie wire, garden wire, baling wire, binding wire, welded wire mesh, anchor bolts, steel slab bolsters, and steel bar chairs. The company aims to supply high quality products at competitive prices and establish long term business relationships.
El documento es una carta de la empresa Travel Sports que organiza eventos deportivos de fútbol. Ofrece la oportunidad de organizar vacaciones deportivas inolvidables para clubes de fútbol, con un equipo cualificado que se encargará de todos los detalles. Describe los servicios incluidos como alojamiento, comidas, transporte a los campos de fútbol, seguros médicos y árbitros.
This document provides an overview of Philippe "Ajita" Barbier's insights into subtle anatomy and energy systems gained through his yoga practice since 1963. It describes two visions he had in 1986 that helped explain the relationship between energy centers (chakras) and energy bodies (sharira's). The first vision showed this relationship through a yin yang symbol, with chakras resulting from the meandering energy stream within sharira's. The second vision showed this stream consists of two intertwining spirals representing the ida and pingala nadis, maintaining the system's shape. This explained the requirements for immortality and revealed how impressions shape material forms and organs over lifetimes.
Este blog se centra en recordar momentos divertidos del pasado y compartir risas. El nombre "Wazzup" proviene de una escena de una película donde se dice la frase "What's up?" de forma cómica. El objetivo del blog es entretener a los lectores y aumentar la participación entre compañeros de clase a través de publicaciones humorísticas.
El ratoncito valiente escucha a la reina pedir ayuda después de que su corona fue robada por un león astuto. El ratoncito valiente se ofrece a recuperar la corona para la reina. Encuentra al león dormido con la corona y la recupera, despertando al león. Los dos pelean hasta que la reina detiene la pelea, castigando al león a ayudarla pero recompensando al valiente ratoncito con la mitad de su reino.
CPV rates range from $0.07 to $0.11 with view through rates of 14-23%. YouTube receives over 1 billion unique users per month and 4 billion daily views. The majority of users are between 23-49 years old, with 52% female and 48% male.
This document summarizes Twitter's advertising products and targeting capabilities as of 2014. It provides engagement rates for promoted tweets and trends, costs for promoted accounts and video ads, and demographics of Twitter users. Targeting options include geography, interests, handles, keywords, behaviors, and demographics. The document also provides platform metrics like active users, daily tweets, and mobile usage.
Pinterest is a popular social media platform with over 70 million active users, 28% of online adults have used it. The median user age is 40, with most daily active users under 40. Pinterest allows targeted advertising through image/text, video/text, and audio/text pins with options like buy buttons, cost per click pricing with no minimums. Advertisers can increase reach through user engagement on pins and clicks to external websites. Advertisers can target users by age, gender, location, interests, education level, language, income and device used.
LinkedIn offers CPC or CPM advertising options without a minimum spend requirement. A $5 deposit is charged the first time ads are used. Ads can include text, images, or videos and are targeted based on user demographics like gender, age, job title, skills and placed on profile pages, search results, groups and third-party sites. LinkedIn has over 300 million users in 200+ countries that are highly educated, mature professionals, with 38% having a college degree and over 40% visiting daily.
Instagram is a popular social media platform, particularly among teens and young adults in the US. The document outlines key metrics and features of Instagram's advertising platform, including types of promoted content like photos, videos, and carousels. It also discusses targeting capabilities by age, gender and geography, as well as metrics to measure reach, recall, awareness and other campaign performance. Advertisers are required to spend a minimum of $200,000 for a 4-week campaign and pricing is on a CPM basis currently.
Facebook offers various ad products to reach over 1.4 billion monthly active users, including newsfeed ads such as images, carousels, and videos. Advertisers can target audiences based on demographics like age, gender, education level, interests, behaviors, and connections. While there is no minimum spend, the global average cost per click is $0.53 and cost per thousand impressions is $2.98. Most users access Facebook via mobile devices.
La productora audiovisual "El Paleto Digital" fue creada por estudiantes de un instituto rural para contrarrestar los estereotipos sobre los jóvenes de pueblos. A lo largo de varios años, los estudiantes realizaron varios proyectos como "Transidentidades" sobre conocerse sin prejuicios, "Translogo" criticando la influencia de las marcas, e "Intersección-Negra" explorando la inmigración a través de entrevistas y arte. Los proyectos se exhibieron en museos y centros culturales para prom
Un père militaire décédé, un testament ouvert, un fils curé, la découverte de l’existence de deux demi-frères de sang et un long périple semé d'embûches : voilà le récit d'un Trio infernal qui s'amorce par une quête, un voyage initiatique de trois ruraux limousins : un éleveur athée, un bistrotier jovial, et de ce fils curé (poète à ses heures).
Comunicar Jugando: Los Advergames a través del análisis de America's ArmyCristina Martorell
Este documento analiza los advergames, videojuegos creados por organizaciones como herramienta publicitaria. Explica el surgimiento de los advergames como estrategia de comunicación "pull" que ofrece valor al usuario. Luego, analiza el caso de America's Army, un advergame desarrollado por el ejército estadounidense para reclutar jóvenes de forma lúdica. Finalmente, resume los pasos para crear un advergame efectivo.
Jo Pratt's chilli con carne recipe is easy to make using mostly pantry ingredients. The chilli tastes better after being cooked for a day or two to allow the flavors to develop and the texture to become richer. Leftovers can be frozen in individual portions and reheated by boiling from frozen. The recipe calls for browning ground beef and then simmering it for 50 minutes to 1 hour with onions, garlic, tomatoes, tomato paste, spices and stock to create a rich, thick chilli. Kidney beans and coriander are added at the end before serving the chilli with rice or in tacos.
El documento presenta las bases para el Premio de Responsabilidad Social Empresarial (RSE) 2016 de la Cámara Regional del Comercio de Valparaíso (CRCP). La CRCP invita a las empresas asociadas a postular iniciativas o programas de RSE antes del 30 de septiembre de 2016. Un jurado evaluará las postulaciones en base a siete principios y siete materias fundamentales de la norma ISO 26000 sobre RSE. El premio reconocerá a la empresa cuyo compromiso con la RSE se ajuste más a dicha norma e inspire a
Archaeologies of the future: Mixed Reality storytelling inspired by European ...Martha Vassiliadi
I. How to tell the catastrophe
Pompeii : the paradox of a creative destruction (Bulwer, Gautier, Jenssen)
B. Virtual reality and romanticism : the literary challenge
II. How to tell the creation
Parthenon : the cult of representation
The placeless place : from myth to the self consciousness (V. Woolf, Sigmund Freud )
El documento resume la evolución de los sistemas operativos Mac desde 1984 hasta el presente. Los primeros sistemas como el Sistema 1 tenían limitaciones como la imposibilidad de crear carpetas dentro de carpetas. Versiones posteriores como el Sistema 7 permitieron ejecutar múltiples programas simultáneamente. Mac OS X introdujo mayores protecciones a la memoria y compatibilidad con Intel. La versión más reciente es Mac OS X Lion con funciones como gestos multi-touch y Mission Control.
Geogebra - Aprendizaje basado en proyectos entrevistas.Juan Firigua
El documento describe el uso de Geogebra en la enseñanza de las matemáticas. Geogebra permite trabajar con álgebra, geometría y análisis de forma interactiva. También presenta dos entrevistas a profesores sobre el uso de herramientas digitales y proyectos en sus escuelas para mejorar el aprendizaje de las matemáticas.
The Kandy Ayurvedic Pharmacy Ltd is located in Kandy, Sri Lanka and was established in 1942 to preserve Ayurveda. It has a vision to manufacture traditional Ayurvedic products at reasonable prices while respecting environmental sustainability. The company is committed to producing high quality herbal products according to Ayurvedic standards. It has over 100 employees including Ayurvedic doctors and manufactures 250 herbal medicines and products under the brand "Nuwara Osu".
Building material and concrete accessories from Anping County Ankai Hardware ...Jimmy Qiu
This document provides information about building materials and concrete accessories from Anping County Ankai Hardware & Mesh Products Co., Ltd. It describes 16 products including double loop tie wire, rebar tie wire, black tie wire, garden wire, baling wire, binding wire, welded wire mesh, anchor bolts, steel slab bolsters, and steel bar chairs. The company aims to supply high quality products at competitive prices and establish long term business relationships.
El documento es una carta de la empresa Travel Sports que organiza eventos deportivos de fútbol. Ofrece la oportunidad de organizar vacaciones deportivas inolvidables para clubes de fútbol, con un equipo cualificado que se encargará de todos los detalles. Describe los servicios incluidos como alojamiento, comidas, transporte a los campos de fútbol, seguros médicos y árbitros.
This document provides an overview of Philippe "Ajita" Barbier's insights into subtle anatomy and energy systems gained through his yoga practice since 1963. It describes two visions he had in 1986 that helped explain the relationship between energy centers (chakras) and energy bodies (sharira's). The first vision showed this relationship through a yin yang symbol, with chakras resulting from the meandering energy stream within sharira's. The second vision showed this stream consists of two intertwining spirals representing the ida and pingala nadis, maintaining the system's shape. This explained the requirements for immortality and revealed how impressions shape material forms and organs over lifetimes.
Este blog se centra en recordar momentos divertidos del pasado y compartir risas. El nombre "Wazzup" proviene de una escena de una película donde se dice la frase "What's up?" de forma cómica. El objetivo del blog es entretener a los lectores y aumentar la participación entre compañeros de clase a través de publicaciones humorísticas.
El ratoncito valiente escucha a la reina pedir ayuda después de que su corona fue robada por un león astuto. El ratoncito valiente se ofrece a recuperar la corona para la reina. Encuentra al león dormido con la corona y la recupera, despertando al león. Los dos pelean hasta que la reina detiene la pelea, castigando al león a ayudarla pero recompensando al valiente ratoncito con la mitad de su reino.
CPV rates range from $0.07 to $0.11 with view through rates of 14-23%. YouTube receives over 1 billion unique users per month and 4 billion daily views. The majority of users are between 23-49 years old, with 52% female and 48% male.
This document summarizes Twitter's advertising products and targeting capabilities as of 2014. It provides engagement rates for promoted tweets and trends, costs for promoted accounts and video ads, and demographics of Twitter users. Targeting options include geography, interests, handles, keywords, behaviors, and demographics. The document also provides platform metrics like active users, daily tweets, and mobile usage.
Pinterest is a popular social media platform with over 70 million active users, 28% of online adults have used it. The median user age is 40, with most daily active users under 40. Pinterest allows targeted advertising through image/text, video/text, and audio/text pins with options like buy buttons, cost per click pricing with no minimums. Advertisers can increase reach through user engagement on pins and clicks to external websites. Advertisers can target users by age, gender, location, interests, education level, language, income and device used.
LinkedIn offers CPC or CPM advertising options without a minimum spend requirement. A $5 deposit is charged the first time ads are used. Ads can include text, images, or videos and are targeted based on user demographics like gender, age, job title, skills and placed on profile pages, search results, groups and third-party sites. LinkedIn has over 300 million users in 200+ countries that are highly educated, mature professionals, with 38% having a college degree and over 40% visiting daily.
Instagram is a popular social media platform, particularly among teens and young adults in the US. The document outlines key metrics and features of Instagram's advertising platform, including types of promoted content like photos, videos, and carousels. It also discusses targeting capabilities by age, gender and geography, as well as metrics to measure reach, recall, awareness and other campaign performance. Advertisers are required to spend a minimum of $200,000 for a 4-week campaign and pricing is on a CPM basis currently.
Facebook offers various ad products to reach over 1.4 billion monthly active users, including newsfeed ads such as images, carousels, and videos. Advertisers can target audiences based on demographics like age, gender, education level, interests, behaviors, and connections. While there is no minimum spend, the global average cost per click is $0.53 and cost per thousand impressions is $2.98. Most users access Facebook via mobile devices.
73.4% of homeowners are planning to do at least one home improvement project in the next three months. Check out the complete consumers’ path to home improvement:
Video viewing has become fragmented across multiple screens as more devices have become available, though traditional TV remains dominant at 62% of viewing. Many consumers now multi-task by viewing different platforms at once, requiring a more holistic approach to media planning that takes a cross-platform, cross-screen view. 65% of US households view shows simultaneously on multiple devices, and spending on digital video content is projected to equal television spending by 2017, necessitating planning strategies that span both TV and digital platforms.
Programmatic: Using Technology to Automate the Buying and Selling of Digital AdsBrunner
Programmatic advertising uses technology to automate the buying and selling of digital ads. However, brand safety, viewable inventory, and fraudulent impressions are major concerns for marketers as 36% of all programmatic impressions are considered fake. The document also shows data on the growth of programmatic display ad spending in the US from 2011 to 2017.
What Does Integrated Marketing Mean to Today’s (and Tomorrow’s) PR Professional?Brunner
In a world of integrated marketing, the PR pro has an opportunity to step up and take on a larger role than they have in the past. The question then lies in who will actually take ownership of this opportunity and do something about it?
This document outlines 10 steps for successfully setting up an agency innovation lab: 1) Determine a clear vision and mission, 2) Plan long-term goals and strategies over 3-5 years, 3) Define metrics for measuring success, 4) Gain executive buy-in and support, 5) Start small with early achievable projects, 6) Operate with an entrepreneurial and startup mindset, 7) Allocate an appropriate budget, 8) Empower lab leadership with autonomy, 9) Teach others the innovation process, 10) Accept that most experiments will fail and focus on learning.
Brunner 30-Minute Power Lunch: Social CommerceBrunner
We live in a world where we can buy things with a swipe, a hashtag, or a tweet...then share with our social networks with the click of a button. Social brands understand the importance of mobility, agility, and responsiveness. Does yours?
This document provides an overview and discussion of the Vine app, which allows users to create and share 6-second looping video clips. It notes that Vine was recently acquired by Twitter and that brands can use it to quickly create brief, sharable video content. While the short format provides challenges for storytelling, it also allows for timely responses to trends. The document outlines pros and cons for brands using Vine and recommends ways brands can engage audiences through sharing Vines and encouraging fan-generated content.
Social Commerce 101 - From Conversations to SalesBrunner
An overview of social commerce
How the traditional purchase funnel has changed
The basic elements of your social commerce toolkit
How to use social commerce to generate prospects, convert buyers and harness brand advocates
Five things you can do today to kick start your social commerce efforts
1. The document discusses the emerging trend of "LoSoPhoMo" among mothers, which combines location-based services, social sharing, and photo/video on mobile devices.
2. It notes that smartphone purchases and usage among mothers has greatly increased in recent years. Mothers use their smartphones and a wide variety of apps to help with tasks from pregnancy to childrearing.
3. Many mothers rely on their smartphones when shopping to compare prices, read reviews, get/redeem coupons, and review nutritional information. Brands and developers are advised to consider location, social, photo, and mobile aspects when creating apps for mothers.
1. The document discusses the emerging trend of "LoSoPhoMo" among mothers, which combines location-based services, social sharing, and photo/video on mobile devices.
2. It notes that smartphone purchases and usage among mothers has greatly increased in recent years. Mothers use their smartphones and a wide variety of apps to help with tasks from pregnancy to childrearing.
3. Many mothers rely on their smartphones when shopping to compare prices, read reviews, get/redeem coupons, and review nutritional information. Brands and developers are encouraged to focus on the "LoSoPhoMo" trend when creating apps for mothers.
Marketing health michelle latta facebook a place for healthy discussionsBrunner
The document discusses how Facebook has become a place for open discussion about health issues as people share their experiences and support each other. While privacy concerns exist, many users are not very concerned about privacy online. The document provides tips for healthcare brands to establish an effective Facebook presence, such as choosing an experienced moderator, acting as an authority on health issues, linking to other resources, using engagement tools, and maintaining a consistent presence through advertising.
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World
Moms Will Share More for the Right Email Offer
1.
2. Eight in 10 moms indicated they want to receive offers and information from preferred brands via email.
3. Nearly 50 percent of respondents said they tend to read email with time-sensitive subject lines, such as “50% Off Today Only,” first.
4. Nearly 73 percent of respondents indicated they might make a special trip to the store after receiving an email containing a coupon or promotion.
5. More than 63 percent said they print coupons for brands they use or want to try so they have it for their next trip to the store.Overall, the survey results indicate that brands need to understand moms’ desires and to provide more personalized content. Understanding this ever-important demographic’s preferences will make email communications more effective and build trust that results in a stronger consumer – brand relationship.<br />About Brunner<br />Brunner is a $200 million independent advertising agency with approximately 200 employees and offices in Pittsburgh, Atlanta, and Washington, D.C. The agency provides a broad range of services in research and planning, branding, advertising, digital marketing, one-to-one marketing, public relations, promotion, and design services to clients, such as Bob Evans, Heinz, Cub Cadet, Eaton Corporation, CONSOL Energy, GlaxoSmithKline, GNC, Philips Healthcare and Huffy. In addition to being a Top 75 U.S. ad agency, Brunner ranks among the Top 75 digital marketing firms in the country.<br /># # #<br />