The document compares two art galleries in Malaysia - Art House Gallery and Penang Malay Artist Association Art Gallery. Art House Gallery is a 44-year old private gallery in Kuala Lumpur owned by Leonard Yiu, showcasing artworks from around the world. Penang Malay Artist Association Gallery was formerly a school and burial site, and is now run by artists trying to revive appreciation for art in society. Both galleries face challenges like cheaper art alternatives and lack of appreciation for traditional art.

1. FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
SCHOOL OF ARCHITECTURE AND DESIGN
ENGLISH PRESENTATION
BUSINESS COMPARISONS
NAME ID
ADIBAH AWANG 316318
HAFIZI SIDRATUL 315470
FARAH AKMAL 315884
GHADA RASHAD 315601
NADINE NASHARUDDIN 316183

2. BUSINESS
COMPARISONS
GALLERY

3. PENANG
MALAY
ASSOCIATION
ARTIST
ART
HOUSE
GALLERY
VS

4. ART
HOUSE
GALLERY

5. HISTORY

6. STARTED BY LEONARD YIU’S
FATHER, MR YIU HONG. CONTINUED HIS
LEGACY BECAUSE OF HIS
APPRECIATION TOWARDS
ART. ART HOUSE IS THE OLDEST
EXISTING PRIVATE
GALLERY IN MALAYSIA.

7. ART
HOUSE
GALLERY
CENTRAL
MARKET
KL
44 YEARS
OWNED
BY
LEONARD
YIU
ARTWORKS
FROM ALL
OVERTHE
WORLD

8. PENANG
MALAY
ASSOCI-
ARTIST
ATION

9. HISTORY

10. THE GALLERY WAS ONCE A SCHOOL CALLED DUNAM PILLAY, THAT TAUGHT
QURANIC LESSONS AS WELL AS MALAY, ARABIC, MALABAR, TAMIL, HINDI
AND ENGLISH. IT WAS THEN CONVERTED INTO A BURIAL PLACE FOR THE FAMILY OF
KAPITAN KELING II, NOORDIN MERICAN- AFTER HIS MOTHER PASSED
AWAY AND BURIED THERE. HE HIMSELF DIED IN 1980 AND WAS BURIED
THERE. IT WAS JUST RECENTLY RESTORED INTO A GALLERY FOR THE MALAY ARTISTS
ASSOCIATION AND WAS NAMED AS THE PENANG MALAY ARTIST
ASSOCIATION ART GALLERY. HOWEVER, THE ASSOCIATION WAS DEREGISTERED IN
2010. THE GALLERY IS STILL RUNNING NOW, AS THE ARTISTS THAT OWN IT
NOW ARE TRYING HARD TO REVIVE IT AND RESTORING THE APPRECIATION
TOWARDS ART IN SOCIETY TODAY.
THE BUSINESS WAS STARTED TO HELP MALAY ARTISTS TO EXCEL IN THE ART INDUSTRY
AS WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE THE
ASSOCIATION WAS DEREGISTERED IN 2010, AND THE RISE OF NEW
MODERN AND CONTEMPORARY ART GALLERIES, THE POPULARITY OF THE
GALLERY HAS DECREASED.

11. ARTIST
PENANG
MALAY
ASSOCI-
ATION
LEBUH
CHULIA
PENANG
15 YEARS
OWNED
BY
ABD RASHID
RAZAK ARTWORKS
DISPLAY
LOCAL
ARTIST

12. STRENGTHS

13. STRATEGIC LOCATION
çPMAA
TAKE ORDERS FOR
CUSTOMISATION
1
2

14. çAHG
NO MANAGEMENT OR
FINANCIAL ISSUES
HAS LARGE COLLECTION
OF ARTWORKS
1
2

15. WEAKNESSES

16. çAHG
THE PRESENCE OF CHEAPER
ARTWORKS
IN PASAR SENI.
THE LACK OF
APPRECIATION
TOWARDS NATIVE ART IN MALAYSIAN SOCIETY
THE LOCATIONOF THE GALLERY
–
2ND FLOOR, UNNOTICEABLE

17. çPMAA
1
2
3
THE PRESENCE OF STREET
ARTS THAT ARE RAPIDLY GROWING ON THE
STREETS. PEOPLE NO LONGER BOTHER TO ENTER
GALLERIES JUST TO SEE ARTWORKS BECAUSE
THEY ALREADY HAVE ACCESS EVERYWHERE.
THE CURRENT STATE OF THE
BUSINESS ITSELF. THE GALLERY HAS A
VERY TRADITIONAL FEEL TO IT. THE
BUILDING ITSELF, THE INTERIOR, AND
THE ARRANGEMENT OF THE ART
PIECES ARE DULL AND NOT EYE-
CATCHING.
THE GALLERY ITSELF ALSO DOES NOT HAVE
AN OFFICIAL WEBSITE WHICH MAKES IT
HARD FOR PEOPLE TO KEEP UP WITH IT.

18. MARKETING
STRATEGIES

19. MARKETING STRATEGIES
çAHG
çPMAA
1
2
3
1
2
4
WEBSITES FLYERS
BROCHURE FEATURED IN
MAGAZINES
BROCHURE
PAMPHLETS

20. COMPETITORS

21. çAHG
COMPETITORS
çPMAACHINA HOUSE
ANNEXE GALLERY
SMALL GALLERIES
IN PASAR SENI
TAKSU GALLERY
1
2
3
1

22. RECOMMENDATION

23. CARRY OUT ACTIVITIES
TO ATTRACT/EDUCATE
PEOPLE MORE ABOUT
NATIVE ART
(COMPETITIONS, ETC)
1
çAHG
RECOMMENDATION

24. RECOMMENDATION
CREATE A PROPER WEBSITE SO PEOPLE CAN
ACCESS TO MORE INFORMATION AND
UPDATES ABOUT THE GALLERY
1
2 IMPROVE THE CONDITION OF THE BUILDING
TO BE MORE ATTRACTIVE TO CUSTOMERS
3 CARRY OUT ACTIVITIES TO ATTRACT/
EDUCATE MORE PEOPLE ABOUT
TRADITIONAL ART
çPMAA

25. THE
END