This document provides information on various artists and their works. It discusses Iranian painter Ali Akbar Sadeghi and his style influenced by Persian painting traditions. It also mentions Spanish surrealist painter Oscar M. Domínguez and details about his life and influential works. Additionally, it summarizes biographies of several other artists including Iranian poet Ahmad Shamloo, Russian painter Irina Rumyantseva, and others. Competition details and exhibitions related to an art prize are also outlined.

1. AZIZ ART May 2015
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Kohgiluyeh and Boyer
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Ahmad Shamloo
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Michelle Hold
11 key points to know to
properly promote your ART
Aziz
Anzabi
A
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Steve Kaufman
Competition

2. Director: Aziz Anzabi
Editor and translator : Asra
Yaghoubi
Research: Zohreh Nazari
Contents:
1.ALI AKBAR SADEGHI
5.Iran
6. Diana Vachier
(Steve Kaufman)
9.Competition
11.Oscar M. Domínguez
15.Irina Rumyantseva
16.Ahmad Shamloo
19.Michelle Hold
21.Aziz Anzabi
22.Qahveh Khanehei
Painting
25.11 key points to know to
properly promote your ART
http://www.aziz-anzabi.com
On Night
At night,
when the silver moon stream makes
a lake of limitless plain,
I spread the sails of my thoughts in
the path of the wind.
At night
Shamloo

4. Ali Akbar Sadeghi born 1937 a
graduate of the College of Art,
University of Tehran, is one of
the most prolific and successful
Iranian painters and artists.
He began to teach painting in
high school in the 1950s, before
entering the university in 1958.
His early works were with
watercolor, but as of 1959, soon
after entering college, he began
oil painting and drawing. He
initiated a particular style in
Persian painting, influenced by
Coffee House painting,
iconography, and traditional
Iranian portrait painting,
following the Qajar tradition – a
mixture of a kind of surrealism,
influenced by the art of stained
glass. He did his early works in
graphics and illustration. He is
among the first individuals
involved in the Centre for the
Intellectual Development of
Children and the Youth, and was
among the founders of the Film
Animation department of this
institute.
Aside from illustration, he has
published number of books for
the Centre for the Development
of Children and the Youth, and
has made seven films by using
his style in painting.
Films produced by Sadeghi
have won more than 15
awards at International Film
Festivals. Also, for his book
illustrations he has won four
international awards.
1

5. After the Iranian Revolution,
Sadeghi seriously pursued
painting. In 1989 he founded
Sabz Gallery, which was actively
and continuously exhibiting the
works of Iranian painters until
2003. In 2011 His permanent
works space and atelier
established that continuously
showcases works belonging to
different periods of Sadeghi's
long professional life.
In total, he has participated in
over 50 individual and group
exhibitions, over 7 volumes of
books of the collection of his
works have been published, and
he has been a member of jury
panels in over 10 international
biennial exhibitions.
Sadeghi has been artistically
active in the past 60 years. His
style is a Persian surrealism,
based on Iranian forms and
compositions of traditional
paintings, the use of Iranian
iconography, and the use of
Persian cultural motifs, signs and
myths, full of movement and
action, in prominent and genuine
oil colors, in large frames, very
personal, reminiscent of epic
traditional Persian paintings and
illustrations.
2

6. In his paintings, Ali Akbar Sadeghi
draws on the traditions of Persian
art but adds to them a surreal
edge. Sadeghi inspiration from
the cultural heritage of Iran is not
just aesthetic; the presence of
Persian sagas and legends, epic
poems and philosophies, and even
the teachings of Gnosticism loom
large in his work. While Sadeghi
has been motivated by the varied
artistic forms and schools of
thought of his country, his
productions have links to the
automatic art of Max Ernst and De
Chirico, among others
3

7. 4

8. plain Tulips
Kohgiluyeh and Boyer-Ahmad -Iran
Kohgiluyeh and Boyer-Ahmad Province is one of the thirty-one
provinces of Iran. It is in the south-west of the country, in Iran's Region
2 and its capital is Yasuj. The province covers an area of 15,563 square
kilometers, and in 2006 had a population of 634,000. According to
National Population and Housing Census population of Kohgiluyeh and
Boyer-Ahmad in 2011 was 658,629. The people mainly speak Luri.
5

9. Diana Vachier
was walking by a NYC art gallery
in1997 when she was immediately
drawn to a painting on display in
the window. That painting was the
famous image "American Gothic"
by artist Grant Wood-only it wasn't
a copy of the original painting.
Instead, Diana saw this iconic image
covered with rich, vibrant colors
and embellished details. "It was
absolutely magnificent," Diana
Vachier recalls. Upon closer look,
she saw chat the back of the
painting had a stamp by the Wood
Estate that gave the artist Steve
Alan Kaufman (SAK) permission to
use this famous image to paint a
new interpretation.
"The colors just popped off the
canvas, and gave this recogniz able
image a new life that was so
appealing to me," she said.
"This creative and brilliant artist
Steve Kaufman was making art of
art.“
The curator showed Diana two
additional pieces that Steve
Kaufman painted.
One was a Marilyn Monroe, and
the other was Mozart. Diana asked
if there were more, and the curator
answered that he had many, but
they sold within a week of the
opening of the show.
"I knew then that this Steve
Kaufman was an important artist,"
Diana remembers.
Former assistant to Andy Warhol,
Steve Kaufman is known for
painting dozens of celebrities,
iconic images and brands including
Coca Cola, various
currency..)',historic figures ,several
U.S. presidents, and about 40 world
leaders. His paintings have been
exhibited in numerous museums
worldwide, and at least two
presidential libraries.
6

10. It was the year 2000 when Diana
Vachier finally met Steve Kaufman,
who gave her the opportunity of a
lifetime to work for him. "Not only
was Steve a brilliant artist that
flowed with creativity, but also he
was a very kind man with a big
heart and an amazingly funny sense
of humor," Diana said. "He opened
up many windows for me to view
the world differently. His kindness
and generosity was very
contagious." People were
devastated when Steve Kaufm an
died in 2010 at the youn gage
of 49.
He is remembered as a great
American pop artist, a community
activist, and a generous
humanitarian who supported more
than 175 charities each year.
He created the "Give Kidsa Break"
program, which helped inner city
kids from troubled homes or
straight from jail. Steve Kaufman
gave these kids a job and his trust
when no one else would. This
opportunity represented a second
chance in life for about 2,000
youth. Approximately 85% went on
to a better way of life.
For months following his death,
people stopped by Steve Kaufman's
Los Angeles based studio to pay
their respects and tell their sto1y of
when they worked for Steve and
how he touched their lives.
Steve Kaufman’s paintings have
been exhibited in 10 museums
including The Andy Warhol
Museum of Modern Art in Slovakia;
the Reiss- Engelhorn Museum in
Mannheim, Germany;
The Museum of Contemporary Art
in Hot Springs, AR;
The Motown Historical Museum in
Detroit, MI; the Blues &Legends
Hall of Fame Museum in Memphis,
TN;
7

11. The American Sport Art Museum &
Archives in Daphne, AL; The Pop
Culture Gallery at The World of
Coca-Cola in Atlanta GA; the
Palazzo Costanzi in Trieste, Italy;
Museo Casa Enzo
Ferrari (House of Ferrari Museum)
in Modena, ItalyInternationale
Stiftung Mozarteum (Mozart
Museum) in Salzburg ,Austria ;and
at least two U.S.presidential
libraries.
In his Will, Steve Kaufman left
Diana Vachier the ownership and
copyrights of his art images, and
his name. "le is an honor chat is
indescribable," she said. "Knowing
Steve Kaufman and having worked
with him made me a better person.
He is very deeply missed."
achievementsathttp://www.Americ
anPopArtlnc.com.
Diana Vachier offers Steve Kaufman
limited editions for
purchaseathttp://www.AmericanPo
pArtlnc.com . Licensing
opportunities are availablethrough
http://www.
SteveKaufmanArtLicensing.com .
8

12. III EDITION 2015/2016
ART PRIZE CBM - PREMIO CARLO BONATTO MINELLA
TURIN – PRAGUE – LONDON
Application: 12 January – 8 June 2015
Theme: Space. Inside and outside the limits
Organised by
AREACREATIVA42 ASSOCIAZIONE CULTURALE
Via Ivrea n. 42, 10086 Rivarolo Canavese (Turin) ITALY
In collaboration with
CHRISTINE PARK GALLERY – LONDON
ART SALON S GALLERY – PRAGUE
GALLERY NOD – PRAGUE
PINACOTECA OF THE ACADEMY ALBERTINA OF FINE ARTS OF TURIN
9

13. FOR APPLICATIONS
http://www.areacreativa42.co
m/ARTPRIZECBM.html
General Information and
images
Press Office
Elisabetta Chiono +39
3473420598 or + 44
7532048674
press@areacreativa42.com
HISTORY OF THE GROWTH
PRIZE
It was founded in 2010 by the
initiative of Areacreativa42 and
the Albertina Academy of Arts of
Turin to commemorate the
talented artist Carlo Bonatto
Minella (1855-1878). Since the first
Edition there has been many
surprises. Albeit with only 100
participants, the Prize has proved
to be of great quality: the winner,
Alessandro Cardinale, won in a few
months the International Biennial
of Beijing too. Areacreativa42
decided to continue the adventure,
organizing the Second Edition of
the Award on 2013/14 and 100
members became 900 in a few
months, of which 823 allowed. The
figure of Vittorio Sgarbi and his
enthusiasm, the careful selection
of the artists and the will to
mature with them, the
commitment and the constant
attention of Areacreativa42 have
allowed an exciting growth path
for the prize. A new step edition by
edition.
As in the previous editions artists
are asked to express their arts on
the subject having originated from
a work by Carlo Bonatto Minella;
to this end, the artistic director,
Antonio D'Amico, taking origin
from the painting at GAM (Gallery
of Modern Art) in Turin, “The
religion of the deceased”, has
chosen the theme "Space. Inside
and outside the limits ", which
developed in a contemporary key
and according to the instructions
provided in the notice, will be an
inspiration for the participants.
10

14. Oscar M. Domínguez
(January 3, 1906 – December 31,
1957) was a Spanish surrealist
painter. Born in San Cristóbal de La
Laguna on the island of Tenerife, on
the Canary Islands Spain,
Domínguez spent his youth with his
grandmother in Tacoronte and
devoted himself to painting at a
young age after suffering a serious
illness which affected his growth
and caused a progressive
deformation of his facial bone
frame and limbs.
He went to Paris at 21 where he
first worked for his father in the
central market of Les Halles, and
spent his nights diving in cabarets.
He then frequented some art
schools, and visited galleries and
museums.
Domínguez was rapidly attracted by
avant-garde painters, notably Yves
Tanguy and Pablo Picasso, whose
influences were visible in his first
works. At 25 he painted a self-
portrait full of premonition as he
showed himself with a deformed
hand and with the veins of his arm
cut. He chose to kill himself 27
years later by cutting his veins.
In 1933 Domínguez met André
Breton, a theoretician of
Surrealism, and Paul Éluard, known
as the poet of this movement, and
took part a year later in the
Surrealist exhibition held in
Copenhagen and those of London
and Tenerife in 1936. He took up
the Russian-invented technique of
decalcomania in 1936, using
gouache spread thinly on a sheet of
paper or other surface (glass has
been used), which is then pressed
onto another surface such as a
canvas.
His 1937 oil painting The Infernal
Machine sold for 2 770 000 FF (US $
404,375) on June 8, 2000 at
Drouot-Montaigne in Paris.
11

15. His 1933 oil painting Roma's
portrait sold for 902,500 GBP
(US $ 1,469,270) on Feb. 4th.
2014 at CHRISTIE'S in London.
In 1952 he started an affair with
Marie-Laure de Noailles, who
called him "poochie".
Domínguez committed suicide
December 31, 1957, by slitting
his wrists in the bath. Marie-
Laure arranged to have him
interred in the Bischoffsheim
family mausoleum in the
Montparnasse cemetery
12

16. 13

17. Every time
Every where
14

18. Irina Rumyantseva
UK based independent emerging
artist living in Manchester since
2009. Creating a variety of
affordable artwork from abstract
art to figurative art, floral art to
landscape, seascape, cityscape,
animals and wildlife, and still life
paintings mainly on canvas using
an array of mixed media direct
from the artists studio. "Each
experience is an inspiration to
create something unique."
Qualified professional artist with
a masters equivalent in St
Petersburg in both art and
design. "My work has been very
well received and I am so
humble for all the support.
Thank you." Commissions
welcome, made to order custom
paintings, size, colour and style
specific to the customer's
requirements. Limited Edition
prints also can be made to order
size specific to the customers
requirements
15

19. Ahmad Shamloo
also known under his
pen name A. Bamdad
(November 24, 1925 – July 23,
2000) was a Persian poet,
writer, and journalist. Shamlou
was arguably the most
influential poet of modern Iran.
His initial poetry was influenced
by and in the tradition of Nima
Youshij. Shamlou's poetry is
complex, yet his imagery, which
contributes significantly to the
intensity of his poems, is simple.
As the base, he uses the
traditional imagery familiar to
his Iranian audience through the
works of Persian masters like
Hafiz and Omar Khayyám. For
infrastructure and impact, he
uses a kind of everyday
imagery in which personified
oxymoronic elements are
spiked with an unreal
combination of the abstract
and the concrete thus far
unprecedented in Persian
poetry, which distressed some
of the admirers of more
traditional poetry.
Shamlou has translated
extensively from French to
Persian and his own works are
also translated into a number of
languages. He has also written a
number of plays, edited the
works of major classical Persian
poets, especially Hafiz. His
thirteen-volume Ketab-e
Koucheh (The Book of Alley) is a
major contribution in
understanding the Iranian
folklore beliefs and language. He
also wrote fiction and
Screenplays, contributing to
children’s literature, and
journalism.
16

20. Early life
Ahmad Shamlou was born to
Haydar Shamlou and
Kowkab Araqi on November 24,
1925 in Tehran to an army family.
Ahmad was the second child and
the only son in a family of six
children. In the manner of many
children who grow up in families
with military parents, he received
his early education in various
towns, including Khash and
Zahedan in the southeast of Iran,
and Mashhad in the northeast,
and Rasht in the north. Shamlou's
childhood and adolescent were
neither privileged nor easy and
home was not an environment that
could foster his sensitivities and he
often found solace in solitude.
Moving with his family from one
town to the next proved a hurdle to
shamlou's education. By 1941, his
high school education still
incomplete, he left Birjand for
Tehran. He intended to attend the
German-established Tehran
Technical School, one of the best
secondary schools of that period
and learn the German language.
He was admitted to this school on
the condition that he be demoted
two years. Soon in 1942, he and the
rest of the family once again left
Tehran to move for Gorgan. In
1945, he made a final attempt at
completing his high school degree
in Urumieh, but he failed. At age
29, following the fall of Prime
Minister Mohammad Mosaddeq,
Shamlu was arrested for being a
member of the communist Tudeh
Party of Iran and imprisoned for
more than one Shamlou's debut
work, Forgotten Songs ‎, was a
collection of classical and modern
poetry which was published in 1947
with an introduction of Ebrahim
Dilmaghanian. In 1948, he started
to write in a literary monthly called
Sokhan-no. Two years later his first
short story The Woman Behind the
Brass Door was published. His
second collection of poems
Manifesto , was published in 1951.
He showed inclinations toward
Socialist ideology. He got a job in
the Hungarian embassy as their
cultural advisor.
17

21. His third collection of poems,
Metals and Sense (1952), was
banned and destroyed by the
police. His translations of Gold In
Dirt, by Sigmund Motritz, and the
voluminous novel The Heartless
Man's Sons by Mór Jókai, together
with all data gathered for his work
on the colloquial culture of urban
Iranian life (to be known as The
Book Of Alley) were also
confiscated and destroyed. In 1954
he was jailed for 14 months. in
1955 he translated and published
three novels by European writers.
He became the editor-in-chief of
Bamshad literary magazine in
1956year
Personal life
Ahmad Shamlou writing
Shamlou was married three times.
In 1947, he married Ashraf
Isslamiya (d. 1978) and together
they had three sons and a
daughter: Siavash Shamlou, (1948–
2009), Sirous Shamlou, Saman
Shamlou, Saghi Shamlou. They
divorced in 1957 after several years
of conflict and long separation. His
second marriage to Tusi Hayeri
Mazandarani (d. 1992) who was
fourteen years older than Shamlou,
ended in divorce in 1963 after four
years of marriage.
He met Aida Sarkisian in the spring
of 1962 and they were married two
years later in 1964. Aida came from
an Armenian-Iranian family who
lived in the same neighborhood as
Shamlou. Her Christian family
objected to the marriage on the
basis of the Islamic background of
Shamlou's family. Moreover,
Shamlou was older, and had been
divorced twice. She became an
instrumental figure in Shamlou's
life and they remained together
until his death in 2000. Her name
appears in many of his later poems.
She currently lives in Karaj.
18

22. Michelle Hold
was born in Munich. She began
studying Architecture in Innsbruck.
It was from here that she amplified
her growth in the artistic field and
fabric design in various courses in
Paris, New York, Hong Kong,
Monaco and London.
After pursuing successfully an
international modelling career and
a restaurant business in Hong Kong,
Michelle is finally following her
lifetime passion for art. She has
shown in Italy and internationally,
won prestigious awards,she was
chosen by Saatchi Art for “A
Spotlight on Italy”,
and just recently selected for
‘Abstraction” by Rebecca Wilson,
and she won 1st, 3rd
and 4th Showcase on ARTSLANT
in 2014 and 2nd, 3rd, 5th and
7th Showcase in 2013. She is
presented in “La via Italiana all’
informale” and “FERRARA ART
FESTIVAL” which were both edited
by Mondadori.
Michelle Hold stands for passion
for art and wants to inspire to
celebrate life. She aims to expand
our awareness of color and by
doing so lift our lives by
pleasing the eye and soul.
She is devoted and with the vision
that art can and should make a
difference in everybody’s life, her
abstract paintings will inspire and
invigorate you.
Fuel your soul, regenerate through
color and energy:
Michelle’s new series of paintings
for the exhibition “Warriors of
Light“ brings your insight into a
new world where spirituality meets
science inspired by the ultimate
research of Gregg Braden.
19

23. Every painting is accompanied by a
sentence of bestselling author Paul
Coelho’s book “Manual of the
Warriors of Light”
Color is Michelle’s passion. Having
worked with important designers in
the fashion business and having
created new materials as a textile
designer for them, Michelle has
trained her eye and sensibility to
slight changes in color tone.
Her color palette and compositions
reveal an exquisite sensitivity to
light and space. Furthermore she is
aware of the fact that color is able
heal your body and soul.
Michelle: “Color plays a vitally
important role in our life, because
color is light and we all know what
a difference a sunny day makes to
our well-being. Working in the
fashion industry has sensitized and
raised my awareness of color and
enables me to take the viewer into
a world of harmony that will bring
well-being into homes and offices.”
Living in different cultures has
made me aware that color operates
in every culture as a symbol, a
metaphor, and as part of an
aesthetic system
20

24. In different periods of time art and corporate world have had a tight
communication and a effective interaction on each other. In this work
the antique Greek pottery is a symbol of the western and I have
changed the symbol and meaning of the potter's tale by replacing a
coca-cola bottle between the two soldiers instead of the original image
and the surprise looks of the soldiers for what they have found is
incredibly odd in their own century. Under the pottery using a symbol
of Iranian miniature for representing the westerns and replacing the
logo of coca-cola instead of the Iranian calligraphy I have tried to show
the effect of the corporate world on art and culture .
The deep effect of these corporate world on the life of people is shown
using the ancient pottery and the crumpled paper containing the
picture of a miniature.
one world twenty
one centuries
By Aziz Anzabi
21

25. Qahveh Khanehei Painting (Tea
House style of painting)
oil painting on canvas, Qajar
period.
Q ahveh Khanehei painting is an
Iranian painting style combined
with European techniques (oil and
color on wall and convass). It was
about eighty years ago that this
method was formed among
laypeople. The characteristic
of this art is its popularity and
distance from court arts. Unknown
artists who had some experience
in painting on tiles, were
influenced by the atmosphere and
ambience of Qahveh-Khanehs ,
along with Shahnameh-Khani
(reading verses from Shahnameh)
endeavoured to create simple and
beatiful views
on the walls of Qahveh Khaneh
and on cloths.
Though they did not have any
academic instructions, these artists
succeeded to occupy a place in
Iranian artistic history for
themselves. For its presence in
narrations and Shamayel gardani
(carrying the icons) Qahveh
Khanehei painting may be regarded
a part of Iranian painting arts. And
on other hand due to its distance
from painting features it may be
considered among visual arts. But,
prior to illustration of this
traditional and true Iranian art, we
should acquire knowledge about
Qahneh Khanehs . These places
with their old history have been the
keeper of our old traditions,
thoughts and tastes. In
QahvehKhanehs the narrators of
Shahnameh told about natioanl
stories with much enthusiasm.
Therefore, in the course of long
centuries, QahvehKhanehs took
many characteristics, which are
important for their extensive
contact with people. In fact
QahvehKhanehs of old days played
the role of today mass media. This
role had its due rules and
traditions, one of which being “
QahvehKhane painting”.
22

26. In this style of painting, one can
easily detect some elements of
Miniature painting. As narration of
stories in its climax incline towards
poetry, the paintings of
QahvehKhaneh some times tend to
delicateness of miniature.
These are not much records
concerning the history of this
national art, because in its present
form, it has been current since
eighty years ago. But remaining
paintings and plaster moulding
indicate that some kind of this art
existed in 18th and 19th centuries.
For example the paintings on tiles
of Chehel Sotun Palace in Esphahan
have been worked under Shah
Abbass II and Nader, of course most
of theme are Shabih Sazi (dramatic)
and they are inspired by feasts,
while Qahveh Khanehei painting is
purely imaginary and the painter
does not have any model and what
he draws is merely that which goes
in his mind.
Observing the present evidences he
draws an imaginary picture of, for
example, Karbala desert, Ashura
epic, and Resurrection day and
some epical pictures which indicate
the imagination and enthusiasm of
painting.
23

27. Qahveh Khanehei painting which is
called Imaginary painting by many
people, is an art with its recognized
principles. Its main feature is
retaining the genuinenes of
portraits, in a way that even in
dealing scenes of feasts or epics,
the painter makes his outmost
effort to paint the faces. This
feature is due to the fact that “
state” and “ motion” are limited in
this type of painting. In each
painting the faces convey the
subject intended by painter to
onlookers. The painter of this style
is an earnest narrator who
consciously or unconsciously
represents the protagonists or
antagonists with due emotions
towards them. For example in
Rostam and Sohrab, Rostam’s face
occupies a large place in the
painting and this shows the
painter’s love of Rostam. In a
religious painting the face of
enemies and vicious people are as
ugly as possible.
In Qahveh Khanehei painting there
is no limitation of subject and the
painter’s hands are free to draw
whatever he desires. Due to this
reason, no painting could be ever
considered a criterion for other
works. In general one may devide
the subjects into three groups:
religious, epic, feast and amorous
paintings.
24

28. 11 key points to know to properly
promote your ART
Start with a definition
According to the CNRTL, the artist
is the one who practices a fine art
and a craftsman who excels in his
work, which has acquired a
technique, control of
implementation, know-how
enabling it to reproduce ably
a model or even invent a
new style.
However, the artist is more
complex than that. Indeed, the
technique is not sufficient for a
man to be an artist. The artist is
the author, the designer of a
universe, a creation of its own, a
scientist, an inventor, a thinker.
The work, for it to be successful
should cause a feeling, a positive
emotion or completely the
opposite.
There are different types
of artists:
the masters of aesthetics, painters
style and academic talent.
conceptual artists, constantly
seeking novelty in the use of the
material, the support, how to get a
message ... They experience the
art.
the artists involved, those for
whom art is a way to express
themselves, to denounce, decry.
without forgetting the talent of
course that even with few
resources may be surprised by their
approach to art and their growing
talent
1 . "THE" golden rule: know how to
communicate with your art!
The love of art is unconditional and
pure. However, from the moment it
is in the market, it becomes a
mercantile product like any other
and to quote Warhol "Making
money is art , working is art and
good business is the best art". Or,
controlled communication is almost
assured a sale! Moreover, the more
you communicate, the more you
come to understand your target
customer. More you close in your
target, you will know more
precisely how to respond to its
request.
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29. 2 .The status of professional artist
You have to remove the head of
the artist's image to the star Jeff
Koons or so bohemian how Van
Gogh bartering his paintings
against a hot meal. The 21st
century offers professional artists
the opportunity to be surrounded
and supported by organizations
working for their 'integration' to
society; the most famous being the
House of Artists. Which organizes a
service of free specialist legal
advice on the law of artists.
The contribution of its members
allow the creation of a welfare
background coming to the aid of
artists in large financial and
professional difficulties.
The AGESSA (Association for the
Social Security Management of
Authors) meanwhile, collects social
security contributions of artists to
the original literary, dramatic,
musical, choreographic,
audiovisual, photographic and
cinematographic.
3.The artist's interlocutors
The profession of artist and art
dealer are completely separate! So
it is better for the artist to be
guided by the advice of relevant
experts the art market such as
curators, gallery owners, art
historians, auctioneers even
collectors knowledgeable and
obviously artists with more
experience!
Every artist has an audience, so a
supporter! Although tastes and
colours do not discuss, there is no
artist on earth whose work does
not appeal unanimously. There are
different ways for an artist to be
supported:
sponsorship
Sponsorship is one of the oldest
ways to support artistic creation.
The word comes to us from Caius
Cilnius Maecenas, patron of arts
and letters in ancient Rome. Today
however, the patron means a
person or entity that supports its
influence or its financial resources
is a cultural project.
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30. For the little history, the Medici
are known to have supported the
artists of their time including
Michelangelo figure. In our time,
the "savvy" of this type of aid in
the creation are mostly the
Americans, who also adore the
French heritage and its artists!
The protection and support of the
arts and letter is a matter with
which French don’t kid with!
Indeed, already in the
Middle Ages, people had an
obligation to encourage. Louis XIV
said the patron king is the first
monarch to support art. Following
the French Revolution, the first
cultural institutions appear as the
National Archives, the National
Library of France or the Museum
Arts Centre. It will still wait for the
20th century and the Popular
Front led by Léon Blum appear to
see the financial and
administrative intervention of the
state and the idea
of ​​democratization of culture.
However, it is Jeanne Lawrence,
Malraux and of course Jack Lang
that artists today have to say thank
you for their contributions in the
field of culture and arts.
Indeed, aid implemented by the
state are numerous: municipal aid,
aid DRAC (Regional Direction of
Cultural Affairs), the FRAC (Regional
Contemporary Art Fund), the
European nursery for young artists,
Fondation de France , the European
Centre of Contemporary Artistic
Events.
Crow funding is the English term for
crowd funding. This simply involves
the financial participation of a large
number of people in the artist's
project.
5. Set the price of your work
In order to set the price of your
work, you must take into account
the following factors: the cost of
materials (mediums, tools, paints,
materials), quality of the media you
are working and materials,
dimensions, transportation,
originality of production, the
scarcity of work, popularity, won
competitions and awards,
commissions, the price of similar
artists, the course of the art
market, supplements (frames ,
glass, stone, ...).
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31. 6. Expose gallery
Exhibit gallery is the first instinct
of an artist to sell your art. Choose
the right gallery for choosing your
gallery is choosing a business
partner. As in love and friendship,
the current must go well and you
have to share a similar artistic line
with the gallery. So you must
clearly identify your needs and
ensure that the contract is in
agreement with the latter. A true
gallery is committed and has the
element of risk! However, note
that the gallery is remunerated on
a commission ranging from
20 to 70% per work sold in
different countries, the reputation
of the gallery, the place it occupies
in the market. This commission
allows the gallery to pay the
shipping cost of the works, the
production of a press kit, the
printing costs engendered by
organizing a vernissage and an
exhibition, participation fairs
shows Regarding the choice of the
gallery, as stated, this is a matter
of taste and artistic preferences.
However, it is important to know
that a good gallery, regardless of
artistic orientation has generally
between ,ten to fifteen artists,
hoping that you are one of them!
7. Successful exhibition
If unfortunately you are not the
proud collaborator and protected
by a gallery, know that the ocean is
far greater! Indeed, art offers the
possibility to vary the scene of the
most common to the most unusual.
The bars, cafes, hotels, merchants
can accept that you bet the walls of
your best work. After a nice place,
trendy, attractive and strategic
found, the work does not stop
there! For your successful
exhibition is set design and should
be neat and thoughtful; an
exhibition is not a sequence of
pictures hanging one after the
other without logical or no story to
tell. The content is of course also
important, do not neglect.
Moreover, it is closely related to
your artistic identity making it shine
through, at first glance we know
that this is your work, your brand,
your talent. Finally, as would say
our Anglo-Saxon friends, last but
not least: co-mmu-ni-ca-tion; it is
obviously capital, fundamental and
indispensable! Your exposure will
be communicated better, the more
attire era crowds! 28

32. 8. A shocking opening
To open your exposure in the rules
of art, what better than a small
opening? Amateurs, professionals
and curious love to taste their wine
or champagne surrounded by
people sensitive to art, talk with
the artists and meet new
enthusiasts. For the success
of your evening, boards are quite
similar to rule 7. The place, date
and event communication are not
to be overlooked. Consider inviting
important and influential people in
order to give more impact and
"credibility" to your event.
If among your guests, one
or two journalists can be present,
you have won everything!
For the anecdote, do you know
why the opening night of an
exhibition called a preview?
No, you still do not have?
The opening is the opening of an
exhibition the day before its
official opening, often deprived at
the time of painting exhibitions,
important people were there
for this world so that they
can take a look at works before the
public. It was on this occasion that
the artist took the opportunity to
varnish their paintings that they
just completed!
9. Online sale
E-commerce is now a major player
in the market which is growing
every year exponentially. The art
trade is not spared by this
phenomenon and sell your works
online can be very lucrative if you
know how to do it. In addition,
Internet sales can reach a global
audience! However, that will slowly
go surely, so take time to set prices,
to take all the dimensions of each
works to educate the time of
transport, post visual quality giving
desire to know more about your
work . The fine My ArtMakers team
asks you to trust them and prompts
you to create a qualitative artist
profile. Although how to do is not
the same as for an exhibition or a
vernissage, the board remains the
same: put forward a focused and
strategic communications to reach
your audience. If you get lost in the
wonderful world that is
communication, do not hesitate to
get help from the experts. They
allow you to make your profile
visible and qualitative MAG and all
social networks.
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33. 10. A delivery with confidence
Last bit of advice to consider
before deploying your talent to
the world! Upon the sale of a
work of art, whether in gallery or
on the internet, we suggest you
worry upstream delivery details.
This way you will be able to
give the right information at the
sale. Moreover, this serious
professionalism sits down your
credibility in the art market. Be
careful to be sure as it should.
Make sure you work with a
professional carrier if possible to
trust.
11. Abroad sale
The sale abroad offers new
perspectives to the artist. Foreign
collectors do not necessarily look
for the same work or the same
aesthetic criteria. But how to go
about selling outside of France?
What are the concepts to be known
on the art market abroad?
Source from: Le-magazine
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34. http://www.aziz-anzabi.com