The U.S. Department of Energy "Outreach Agenda" Webinar

1. DOE Student
Ambassadors Program:
Outreach agenda
“Empowering Youth Leaders to Advance the New Energy Future”
Presented by:
Chris Castro
Henry Harding
Student Ambassadors Program - Outreach Coordinators

2. The World Runs on Energy
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3. National Challenges
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4. 4

5. 5

6. 6

7. National Energy Goals
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8. Public Service of Colorado Ponnequin Wind Farm
Community Energy Outreach U.S. Department of Energy
Office of the Chief Human Capital Officer
Office of Energy Efficiency & Renewable Energy
“Empowering youth leaders to advance the
New Energy Future”

9. Outreach =
Educational Engagement
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An activity that brings the
work, experience, knowledge,
information and inventions
to the general public!

10. Outreach: Mission
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E3
Student Ambassador
Program
Energy
Security
Economic
Vitality
Environmental
Quality
OutreachRecruitment
DOE Branding
DOE Job/Career
Placement
Energy / Environmental
Conservation
Green Jobs
Market
Transformation
DOE Education & Awareness
 DOE Ambassadors will
organize, facilitate, and execute
“bottom-up” activities on their
college campuses and local
communities that will:
-- Increase knowledge and
awareness about the DOE
programs and its mission
– Spur interest in DOE
job opportunities & careers
– Further DOE’s
energy-related outreach,
including:
• Energy/Environmental
conservation
• Green jobs
• Market transformation

11. Outreach: Goals
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Energy Conservation:
Changing behavior to reduce inefficient energy
practice and save money!
Environmental Conservation:
Reduce their impact on the environment and
improve the overall quality of our ecosystems and
natural resources.
Green Jobs:
Modify coursework, programs/degrees, and
activities that may create interest in new careers
and ventures.
Market Transformation:
Increase demand of energy efficiency and
renewable energy products by influencing the
purchasing behaviors of students, faculty/staff,
and communities.

12. Activity #1: Energy Tours
• Host educational
sustainability tours
– Power Plant
– On-campus / Local energy
projects
– Renewable energy farms
– LEED Buildings
• Engage: Help students
understand energy
– Where it comes from
– What type of fuel
– How much does it power
– It’s importance
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13. Activity #2: The Sustainable Series
• Interactive, peer-to-peer
educational program
• 4 different themes that allow
for personal behavior change:
– Energy Conservation
(January)
– Alternative/Renewable Energy
(February)
– Food-related Sustainability
(March)
– Waste Reduction (April)
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14. Activity #3: Re-Energize
Film Series
 An Inconvenient Truth
 Fuel
 Who Killed the Electric Car?
 The Age of Stupid
 The 11th Hour
 The Story of Stuff
 Transforming Energy
 Crude
• Monthly Film Screenings to
educate others about
Energy and the Environment.
– Panel Discussion
– Roundtable
– Speaker
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15. Activity #4: Green Expo
• Showcase Environmental
Initiatives / Careers
1. Speaker Series
2. Resources Fair
3. Youth Leaders Panel
• Invite speakers from:
– Local / Regional Government
– University Executives
– Private / Public / Non-profit
companies & organizations
– U.S. Department of Energy
• Stakeholders:
– SGA
– Campus departments
– Local Businesses
– Local Government
– DOE
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16. Activity #5: Kill-a-Watt!
Student Energy Competition
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17. Kill-a-Watt at UCF!
Small changes for large savings
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• UCF Residents in each hall
competed against other buildings of
the same size to reduce their energy
consumption by the greatest
percentage
– Greatest savings: 30% reduction
• Hosted “Educational Seminars”
through his organization I.D.E.A.S.
• February 1st to April 12, 2010
– 2 ½ months
• Energy & Cost Savings!!
– 441,000 kWh
– $41,240
• Media coverage
– Energy Empowers story
– Energy.gov homepage
– Steven Chu Facebook
– Orlando Sentinel article
– UCF newspaper

18. How do we get started?
Step 1: Stakeholders
 Establish a presence & make connections!
1. Energy Management department
 Bi-monthly Meter Readings
 Comparison with last years baseline to show energy reduction & cost
savings
2. Housing / Resident Life department
 Connection to Housing RA’s and campus residents
 Email Updates
 Schedule Educational Seminars
3. Student Government Association (SGA)
 Financial incentives
 Assist with reaching to a larger audience
 Scheduling events, ballrooms, ect.
4. Local businesses
 Incentives, give-a-ways, prizes, sponsorships
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19. Kill-a-Watt Kick-Off
 Host a “Kill-a-Watt Kick-off”
– Campus Green Fair
• Inside/Outside Student Union
– Include SGA, campus
organizations and departments
affiliated
– Invite sponsors
– Games, Music, Food
– Beginning of competition!
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20. Once you’ve established you’re
connections…
 Contact Housing / Residents
Life
– Email the Resident Assistants (RA’s)
to schedule educational seminars for
their buildings.
• Once per week!!
– Host a “Kill-a-Watt Gives Green”
educational seminar event
• Educate students on how to conserve
energy
• Q&A session with give-a-ways
• Ask four $25 questions
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21. Educational Seminars
Information feedback + incentives can
stimulate resource conservation
• Partner with Resident Assistants (RA’s) to host
weekly seminars
• Educate residents on Energy Conservation
– Top 10 tips on how to save energy!
• Engage audience with trivia questions
– Provide incentives & give-a-ways
3 Factors that determine change:
Knowledge, Motivation, and Control
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22. Step by Step
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23. Recording the Energy Reduction
• The “Energy Management”
department will be in charge of
recording the meters in the dorms
Twice (2x) a month
• Compare those numbers to last
years baseline
• Create graphs showing energy
reduction
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24. How do you win?
• After a building has reduced
their energy by at least 20%,
residents are eligible for the
“Kill-a-Watt Essay Contest”
– Students explain the way they’ve
helped reach 20% reduction
– How they wish to make the
competition better
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• The top 10 essays
receive $200 prizes and
their name in the school
newspaper!

25. Interested in finding out more
Outreach activities?
• I.D.E.A.S.
(Intellectual Decisions on Environmental
Awareness Solutions)
Educate, Empower and Engage
• 7 university chapters
• 2700+ members
• Facebook.com/IDEASforUs
• ideasforus411@gmail.com
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