Dr. Jose Alberto Santos created several leadership programs and theories including Endoleadership, Coolidership, and Geoleadership. The document discusses different types of leadership styles including guide, influence, power, and management. It emphasizes that effective leadership is based on assertive communication, decision making, and empowering followers. Key aspects of leadership include communication, decision making, empowerment, and establishing limits. The document advocates developing inner leadership through self-influence in order to effectively guide others.