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Building an Organizational IoT Competency: How to Prevent Disaster

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Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects is hard, and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this talk presents five key behaviors that successful organizations embrace when starting an IoT journey.

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Building an Organizational IoT Competency: How to Prevent Disaster

  1. 1. Building an Organizational IoT Competency How to Prevent Disaster
  2. 2. Mark Benson CTO, Exosite • 18 years of experience building embedded systems and high availability enterprise software platforms • 46 publications on how the Internet of Things is changing the way organizations do business • Author of The Art of Software Thermal Management for Embedded Systems. Springer (2014) https://twitter.com/markbenson https://www.linkedin.com/in/markbenson http://markbenson.io
  3. 3. The world is turning digital.
  4. 4. Analysts are predicting big things • 30 billion IoT devices in service by 2020 - IDC, 2015 • 50 percent of new business products and services with IoT elements by 2020 - Gartner, 2016 • $11 trillion of economic impact via IoT technologies by 2025 - McKinsey, 2015
  5. 5. For organizations in 2017, IoT hype is turning into operational reality
  6. 6. Anticipated impact on the rise 2015 23% 2016 18% 2017 17% Low or no impact * Source: Smart Industry 2017 State of Initiative Report 2015 32% 2016 22% 2017 14% Neutral impact 2015 45% 2016 59% 2017 69% High or critical impact
  7. 7. Digital strategies are maturing ‘15 45% ‘16 28% ‘17 19% ’15 30% ‘16 32% ‘17 33% ‘15 13% ‘16 20% ‘17 21% ‘15 12% ‘16 19% ‘17 27% No strategy Informal strategy 1-2 year horizon 3+ year horizon None or informal strategy Formal strategy with timeline 76% (2015) 61% (2016) 52% (2017) 24% (2015) 39% (2016) 48% (2017) * Source: Smart Industry 2017 State of Initiative Report
  8. 8. 1. Lack of executive sponsorship 2. Organizational misalignment 3. Low cross-departmental collaboration 4. Culture that is slow to adopt change 5. Inconsistent market feedback * Benson, Mark D. “Five Avoidable Complications Of Corporate IoT Innovation Programs.” Forbes (December 2016). But people still present the biggest challenges
  9. 9. Getting an IoT product market ready is tough. Organizational change and alignment is tougher.
  10. 10. How can organizations build a lasting IoT competency?
  11. 11. “All things are difficult before they are easy.” - Thomas Fuller, 17th century English historian and churchman
  12. 12. IoT Projects are Similar to Assembling a Complex Puzzle REQUIRES PEOPLE HAS LOTS OF DISCONNECTED PIECES DOESN’T INCLUDE DIRECTIONS
  13. 13. When solving a puzzle, you have two typical strategies INSIDE OUT OUTSIDE IN
  14. 14. IoT initiatives fail because they typically invite misalignment from the start.
  15. 15. A cohesive digital strategy ensures everyone is working toward the same outcome.
  16. 16. Successful organizations view the IoT as a strategic decision
  17. 17. But execution of a digital transformation strategy is non-trivial
  18. 18. Conscious Competence Learning Model UNCONSCIOUS INCOMPETENCE UNCONSCIOUS COMPETENCE CONSCIOUS INCOMPETENCE CONSCIOUS COMPETENCE Generally unaware and blissfully naive Mastery as second nature Acknowledgement of competency deficit Success via concerted effort
  19. 19. The Trickiest Parts Are The Transitions UNCONSCIOUS INCOMPETENCE UNCONSCIOUS COMPETENCE CONSCIOUS INCOMPETENCE CONSCIOUS COMPETENCE Generally unaware and blissfully naive Mastery as second nature Acknowledgement of competency deficit Success via concerted effort
  20. 20. It’s highly likely that if you have mastered a skill, you have spent time with someone who had already mastered that same skill
  21. 21. Building an organizational IoT competency: how to prevent disaster
  22. 22. 1. Have a baseline current IoT competence in the areas of digital innovation, technology maturity, business model clarity and market readiness. Best Practices for Building an Organizational IoT Competency* * Benson, Mark D. “Building An Organizational IoT Competency: What You Need To Know.” Forbes (April 2017).
  23. 23. 2. Develop and communicate a clear, compelling, actionable IoT strategy across the organization that includes executive support, funding from the top and a mandate for cross-departmental collaboration. Best Practices for Building an Organizational IoT Competency* * Benson, Mark D. “Building An Organizational IoT Competency: What You Need To Know.” Forbes (April 2017).
  24. 24. 3. Start small with early wins targeted at reducing business risk while addressing pressing questions early. Best Practices for Building an Organizational IoT Competency* * Benson, Mark D. “Building An Organizational IoT Competency: What You Need To Know.” Forbes (April 2017).
  25. 25. 4. Look for opportunities to standardize and reuse common components across divisions and projects. Best Practices for Building an Organizational IoT Competency* * Benson, Mark D. “Building An Organizational IoT Competency: What You Need To Know.” Forbes (April 2017).
  26. 26. 5. Close the knowledge gap by building the organization from the outside in. Start with external help and, simultaneously, develop and grow internal core IoT competencies over time. Best Practices for Building an Organizational IoT Competency* * Benson, Mark D. “Building An Organizational IoT Competency: What You Need To Know.” Forbes (April 2017).
  27. 27. The way organizations respond to the IoT trend will define their success for the coming decade
  28. 28. Thank You. Mark Benson https://twitter.com/markbenson https://www.linkedin.com/in/markbenson http://exosite.com http://markbenson.io https://twitter.com/exosite https://www.linkedin.com/company/exosite

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