VMware Cloud Marketplace launch slides for VMworld 2018. 3rd party solution publish, discover, and deploy to VMware Cloud on AWS

1. #vmworld
Enabling Cloud Marketplace
Services with VMware
Larry McDonough, VMware, Inc.
Travis Finch, VMware, Inc.
HYP2422BU
#HYP2422BU
#VMwareCloudMarketplace
@LMcDunna

2. Agenda
2©2018 VMware, Inc.
What is VMware Cloud MarketplaceTM ?
What value will it deliver?
Solutions & Services
Functionality
Deployment Flows & Demos
Looking Ahead…
How to Stay Informed
Q & A

3. 3©2018 VMware, Inc.
VMware Cloud Marketplace™
enables customers to discover
and deploy validated third-
party solutions and services
for VMware-based Software-
Defined Data Centers – on
premise and hybrid cloud!

4. 4©2018 VMware, Inc.
What VMware Cloud MarketplaceTM Will Deliver
Based on customer & partner feedback
Discoverability
Search & filter by
category, type, product,
ISV, etc.
Quality
Validated 3rd party
solutions &
services
Convenience
Consolidated billing,
reporting, and
tailored experience
Deployability
Automated
deployment directly to
your SDDC
Hybrid-cloud
Supports all
VMware-based
SDDCs

5. 5©2018 VMware, Inc.
Unified Invoice
Usage Analytics
Easy to Buy & Deploy
Validated Services
Unified Invoice
Usage Analytics
Easy to Publish
VMW Customer Access
VMware Cloud MarketplaceTM
Easy access to all the ISV solutions & services you need for any VMware platform
Ecosystem
Partners
Enterprise
Customers
Backup &
Disaster
Recovery
Developer
Tools
Endpoint
Security
Network
Security
Storage
VMware Cloud
on AWS
VCPP VKE vSphere
VMware Compute Platforms
Solutions & Services
Others…
Others
PKS

6. 6©2018 VMware, Inc.
Marketplace Solutions:
”Any Cloud, Any Application, Any Device”
DevOps
Containers Plug-ins
Disaster
Recovery
Healthcare Databases
Backup &
Restore
Finance
Security
Virtual
Machines
Blueprints
Customer
Support
Microservices
CommunicationsOS’s
AnalyticsBusiness
Storage
IoT
Media

7. 7©2018 VMware, Inc.
Tech Preview Partners
Helped us test out our deployment models

8. ©2018 VMware, Inc. 8
VMware Cloud MarketplaceTM
Technology Preview
Integrates with VMware Cloud on AWS
Application types
• Free & BYOL (Bring Your Own License)
• Virtual Appliances (OVAs)
• Cloud Formation Templates (for solutions
that require native AWS resources)
Deployment models:
• Content library delivery
• Automated deployment

9. 9©2018 VMware, Inc.
Synchronizes Content so it’s accessible from
vCenter in VMC on AWS.
Content is not deployed
Content Library Delivery
Two Solution Deployment Models
VMware Cloud
Marketplace
VMC on AWS
vCenter
Content
Library
Links Content
A deployment wizard guides you
Native AWS resources deployed via Cloud
Formation template
Automated Deployment
VMware Cloud
Marketplace
VMC on AWS
SDDC
Deploy
Wizard

10. 10©2018 VMware, Inc.
VMware
Cloud
Services VMware’s enterprise-class SDDC technologies delivered as
an on-demand service on elastic, bare-metal AWS
infrastructure.
Content Library vCenter Deploy
4
Content Library Delivery
Software is added to
customer’s private
subscribed library
registered in the
SDDC(s)
3
User launches
Cloud Marketplace
2
User deploys
software from
Content Library
within vCenter on
the target SDDC
VMware Cloud on AWS
1
SSO
VMware Cloud Marketplace
Browse through a rich ecosystem of services and
solutions designed and tested to meet your hybrid and
cross-cloud business needs.
Browse Discover Solutions

11. 11©2018 VMware, Inc.
Demo #1
Content Library Delivery

12. 12©2018 VMware, Inc.
VMware Cloud on AWS Data Protection Architecture
1. Deploy backup proxy
appliance in SDDC and
configure
2. Create SDDC network
configuration
3. Create VPC network
configuration
4. Create AWS storage
resources
5. Deploy backup manager
EC2 instance and
configure
Current Manual Deployment Process
Elastic
Network
Interface
Backup Manager (EC2/EBS)
Amazon
S3
Amazon
Glacier
SDDC (VMC on AWS)
Backup
Proxy VM
1
2 3
4
5

13. 13©2018 VMware, Inc.
1
SSO
VMware
Cloud
Services
Automated Deployment
User launches
Cloud Marketplace
2
VMware Cloud Marketplace
Browse through a rich ecosystem of services and
solutions designed and tested to meet your hybrid and
cross-cloud business needs.
Browse Discover Deployments
3
Deployment wizard collects necessary
configuration parameters from the user and
performs the automated deployment
+
OVA(s) Solution
Descriptor
+
Cloud
Formation
Template
VMware Cloud on AWS
Data Protection Architecture

14. 14©2018 VMware, Inc.
Automated Deployment
Elastic
Network
Interface
Backup Manager (EC2/EBS)
Amazon
S3
Amazon
Glacier
SDDC (VMC on AWS)
Backup
Proxy VMOVA(s) contain
ISV software that
is required to be
deployed within
the SDDC
AWS
CloudFormation
is used to
provision AWS
services and
network
configuration
based off an ISV
template within
the customer
VPC
Solution descriptor defines NSX network
configuration required and automatically
wires environment properties between
AWS services/SDDC infrastructure and
OVAs

15. 15©2018 VMware, Inc.
Demo #2
Automated Deployments

16. 16©2018 VMware, Inc.
1
Software as a Service
Customer is redirected
to SaaS provider
registration page to
create account or login
3
User consumes SaaS
service
4
5
Usage records
sent to Cloud
Marketplace by
SaaS provider for
billing
Acme SaaS Portal
SDDC
SaaS
Agent
Note: SaaS
agent may not
be required by
ISV depending
on service
provided
SSO
VMware
Cloud
Services
User launches
Cloud Marketplace
2
VMware Cloud Marketplace
Browse through a rich ecosystem of services and
solutions designed and tested to meet your hybrid and
cross-cloud business needs.
Browse Discover Subscriptions

17. ©2018 VMware, Inc. 17
Seamless commerce transactions
More deployment destinations
More deployment types
Access from more places
Validation services
More to come…
VMware Cloud MarketplaceTM
Looking ahead…

18. 18©2018 VMware, Inc.
How to Stay Informed?
https://cloud.vmware.com/cloud-marketplace

19. 19©2018 VMware, Inc.
Where we’ve been, where we’re going…
VMworld US
Cloud Marketplace “Tech
Preview” (video only) of 2
packaged solution
deployments:
• Delivery to Content
Library
• Automated Deployment
VMworld EMEA
Cloud Marketplace Eval
• Initial customer
feedback on our 2
deployment models
• Tech Preview of SaaS
deployment (stretch)
Roadmap
2x month releases
• SaaS support
• Usage Metering
• Unified billing
• Reporting
• Automated Validation
• Other MP Clients:
• VCPP Support
• vCenter (on Premise)
• …
History
Major milestones:
• Platform APIs
• Implement VSX
• Publishing Portal
• Enable vRS LCM
• Enable NSX-T in VMC
on AWS setup
• First VKE production
deployment

20. Q & A
#VMwareCloudMarketplace
@LMcDunna

21. THANK YOU!
#vmworld #HYP2422BU

22. 23©2018 VMware, Inc.
1
Marketplace
Publisher
Content Publisher Flow
Submit
for
Review
2
Publishing Date
If content is approved,
Partner either publishes
content in real time, or sets
future date for publishing.
Create /
Edit
Solution
Approve / Deny Workflow Process
Alliances Review
Ecosystem Services Review
Business Unit & Product Owner Review(s)
Legal Review (if necessary)
Notified of Approval
(if denied, returns to
step 2)
Create / Edit Solution
1. Edit Icons, description, screenshots, features,
support statements, etc.
2. Identifies hosting preferences (VMware or at
Partner site)
3. If VMware hosts, collect Export Compliance and
other Legally required data
4. Identifies supported products
5. Identifies certification / validation level
6. If content destined for “VMC on AWS”, then
collect additional info as required, such as:
a) OVA(s),
b) Solution Descriptor,
c) Cloud Formation Template,
7. (later) Will require other info like usage
metering type (hourly, daily, or number users,
or number protected VMs per hour, etc.)
Content
Published
3
4
Marketplace Clients
Content marked as “published” in the
Marketplace backend and is picked up by
all the targeted marketplace clients that
offer the target content type. For example,
the Cloud Marketplace client will present
content for VMC on AWS, whereas the
LCM client might not.5
VMware Cloud
Marketplace
Other Marketplace Clients
SSO

23. Marketplace
Service
Filters
Cloud
Marketplace
Cloud
Assembly
Solution
Exchange
vRealize
Suite LCM
Provider
Hub
API
Multi-Cloud
(VMW-based SDDCs)
Partner
Hosted
API
Publisher Portal
(Partners & VMware)
CONFIDENTIAL
GitHub
Marketplace Service Architecture
Cloud Services
Platform (CSP)
API
Deploy
Solution
Repos
(Partner Choice)
API
On-Premise
AWS S3
LCM / local
VMC on AWS
Content Library
VMC on [cloud]
Content Library
vCloud Providers
Content Library
Content
Ingest &
Review
Etc.
Identity
Billing
Metering
Invoicing…
Etc.
Marketplace
Clients
(Customer Facing)
VMware
Hosted