By consolidating data engineering, data warehouse, and data science capabilities under a single fully-managed platform, BigQuery can accelerate computation, reduce data analysis costs, and streamline data management. Following in-depth interviews with a security services provider and a telecommunications company, Nucleus Research found that customers moving to Google Cloud BigQuery from on-premises data warehouse solutions accelerate data processing by over 75 percent while reducing data ongoing administrative expenses by over 25 percent. As BigQuery continues to optimize its platform architecture for compute efficiency and multicloud support, Nucleus expects the vendor to see rapid adoption and further penetrate the data warehouse market.

1. Proprietary + Confidential
Empowering the Data
Driven Business with
Modern Analytics
Presented by With Guest Speaker from

2. Proprietary + Confidential
Welcome!
Manoj Gunti
Product Marketing
Google Cloud
Alexander Wurm
Senior Analyst
Nucleus Research

3. Proprietary + Confidential
Today’s Agenda
Welcome!
Data analytics challenges in the digital economy
Overview of Google Cloud BigQuery
Nucleus Research study of BigQuery
Q&A and Closing

4. Proprietary + Confidential
Cost
optimization is
top priority for
organizations

5. Proprietary + Confidential
181ZB
expected by 2025
- STATISTA, FEB 2022
75%
of enterprises will shift
from piloting to
operationalizing artificial
intelligence
Gartner ®, Streaming Analytics in the Cloud:
A Comparative Analysis of Amazon, Microsoft and
Google, Sumit Pal, Shaurya Rana, 14 December, 2021
73%
of data leaders feel
real-time access to data is
extremely important
- HBR, 2021
Data and analytics requirements are growing

6. Proprietary + Confidential
Companies are unable to realize measurable value
from data
Data is big and multi-format
Data requires more than SQL
Data reaches everyone
More data copies
More tech islands
More integrations
More capacity
More security risk
More data silos
High costs
Low productivity
Limited access
Constant Capacity Planning
Data unavailable
Poor SLAs
Unclear compliance

7. BigQuery
The core of Google’s
Data Cloud to power
your data-driven
innovation. BigQuery
Limitless
data
Limitless
reach
Limitless
workloads
100k+ data professionals have started their
Data Cloud journey using BigQuery with
trials growing nearly 150% YoY in 2021.

8. Limitless data For everyone
All workloads
Completely serverless
All data types
Data exchanges
Built-in BI
Analytical + Transactional
Built-in AI/ML
SQL, Spark, Search, Stream
Cost Effective | Highly Productive | Governed | Easy to Secure | Clear Compliance | Open Extensions
Partner ecosystem
Analytical applications
BigQuery helps you do more

9. GOOGLE CLOUD
BIGQUERY:
Empowering the Data Driven
Business with Modern Analytics

10. OVERVIEW
⚬About Nucleus Research
⚬Summarized Benefits
⚬Customer Profiles
⚬Key Takeaways

11. ABOUT
NUCLEUS
RESEARCH
● A global provider of ROI-focused
technology research & advisory
services.
● With more than 1000 case
studies published, Nucleus is a
leader in evidence-based ROI
analysis.

12. OUR CREDENTIALS
Nucleus Research is registered with the National
Association of State Boards of Accountancy.
NASBA Registered
01
03
Bloomberg Terminal
Certified to publish directly to the Bloomberg
Terminal without delay or review.
Research Independence
All research follows our established formats and
methodologies.
02

13. HOW NUCLEUS
DEFINES VALUE
Increased Revenue
Reduced/Eliminated Costs
Improved Productivity

14. With BigQuery
Organizations…
⚬Accelerate Processing by over 75%
￭ Elastic scalability and dynamic resource
allocation
￭ Automatic performance tuning

15. With BigQuery
Organizations…
⚬ Reduce Administrative Costs by 25%
￭ Auto-provisioning to jump start projects as
well as auto-scaling and auto-tuning to
ensure optimal performance
￭ Fully managed security and maintenance

16. With BigQuery
Organizations…
⚬ Improve the Customer Experience.
￭ Simplified data access.
￭ Customers can deliver personalized
experiences to drive satisfaction.

17. Unquantified
Benefits
⚬Customers value BigQuery's accelerated roadmap and differentiated pace of innovation.
⚬Customer realize extended value as BigQuery continues to extend partnerships and physical
data center presence and investment into new networking technologies and multi-cloud
support.

18. The Strategy Benefits
CUSTOMER
PROFILE
An American security services provider offering products for home security, safety monitoring, and
smart home automation, earning over $5 billion in annual revenue.
Security Services Provider
The Challenge
⚬Data warehouse modernization
initiative.
⚬Set up the data pipeline and
necessary front-end connectors.
⚬Over 90% faster query processing.
⚬Positions data faster for customers.
⚬Can create personable experiences
and drive customer satisfaction.
⚬Legacy warehousing couldn’t
contend with growing data
collection and utilization

19. Benefits
CUSTOMER
PROFILE
A Canadian telecommunications company offering a wide range of telecommunications products across internet
service, entertainment, healthcare, video, and television, earning over $13 billion in annual revenue.
Telecommunications Company
⚬Chosen for modern cloud data
warehousing.
⚬Deployed along with various data
integration and management
solutions.
⚬30% improved storage efficiency.
⚬80% reduced analytic processing
latency.
⚬Ongoing administrative savings of
over 25%.
⚬Multiple data warehouses
creating disparate data silos.
⚬Excessive data redundancy
The Challenge The Strategy

20. Key Takeaways
⚬Data and analytics are moving beyond internal departments to differentiate the
customer experience
⚬Centralizing data under a single source of truth presents significant value.
⚬Capabilities such as elasticity and dynamic allocation allow organizations to do more
without incurring additional costs.

21. Proprietary + Confidential
Q&A

22. Thank you
Complimentary Nucleus Report: https://bit.ly/3ATY4Bh
Request a demo: cloud.google.com/contact