The document discusses the correlation between emotions, food consumption, and obesity, highlighting challenges faced by manufacturers and retailers in addressing these issues. It presents several studies that explore how emotions influence taste perception and food choices, particularly in children and adults. The conclusions suggest a framework for addressing the limitations in creativity to tackle these challenges effectively.

1. why helping industry
may help reduce obesity
emotions
& food

2. 1. problem
2. thesis
3. limitations
4. conclusions

3. 1. problem

4. 1. problem...

5. heart disease
high blood pressure
stroke
diabetes
1. problem...

6. calories
calories
movement
movement
1. problem...

7. calories
calories
movement
movement
FOOD
1. problem...

9. m a n u -
facturers
1. problem...

10. m a n u -
facturers
retailers
1. problem...

11. m a n u -
facturers
retailers
“people love and
buy salt/sugar/fat”
1. problem...

12. m a n u -
facturers
retailers
“people love and
buy salt/sugar/fat”
“$$$ comes from
these folks”
1. problem...

13. 2. thesis

14. 2. thesis...

15. 2. thesis...

16. 2. thesis...

17. 2. thesis...

18. desire
selection
taste
perception
consumption
metabolism &
digestion
2. thesis...

19. study #1
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
2. thesis...

20. study #1
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

21. study #1
neutral
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

22. study #1
neutral
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

23. study #1
neutral jealousy
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

24. study #1
neutral jealousy
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

25. study #1
loveneutral jealousy
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

26. study #1
loveneutral jealousy
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

27. study #1
loveneutral jealousy
perceived
sweetness
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh, A. H. Q. (2013). What do love and jealousy
taste like? Emotion, 13(6), 1142-1149. doi: 10.1037/a0033758
0
1
2
3
4
5
2. thesis...

28. m a n u -
facturers
“people love and
buy salt/sugar/fat”
2. thesis...

29. m a n u -
facturers
“people love and
buy salt/sugar/fat”
taste
perception
2. thesis...

30. m a n u -
facturers
“people love and
buy salt/sugar/fat”
pilot study rec:
does perceived sweetness of
candy increase during
valentine’s?
taste
perception
2. thesis...

31. Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect
the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-
mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x
study #2
2. thesis...

32. Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect
the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-
mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x
-12
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
study #2
in 5-yo
desire to
eat food
they dislike
2. thesis...

33. Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect
the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-
mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x
-12
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
study #2
in 5-yo
desire to
eat food
they dislike
baseline
2. thesis...

34. Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect
the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-
mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x
-12
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
neutral
study #2
in 5-yo
desire to
eat food
they dislike
baseline
2. thesis...

35. Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect
the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-
mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x
-12
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
neutral disgust
study #2
in 5-yo
desire to
eat food
they dislike
baseline
2. thesis...

36. Barthomeuf, L., Droit‐Volet, S., & Rousset, S. (2012). How emotions expressed by adults’ faces affect
the desire to eat liked and disliked foods in children compared to adults. British Journal of Develop-
mental Psychology, 30(2), 253-266. doi: 10.1111/j.2044-835X.2011.02033.x
-12
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
neutral disgust pleasant
study #2
in 5-yo
desire to
eat food
they dislike
baseline
2. thesis...

37. retailers “$$$ comes from
these folks”
2. thesis...

38. retailers “$$$ comes from
these folks”
desire
2. thesis...

39. retailers “$$$ comes from
these folks”
pilot study rec:
display videos of adults eating
and enjoying fruits and
vegetables
desire
2. thesis...

40. 3. limitations

41. 3. limitations...
Macht, M. (2008). How emotions affect eating: A five-way model. Appetite, 50(1), 1-11.
doi: http://dx.doi.org/10.1016/j.appet.2007.07.002
conflicting evidence
fear: food intake
fear: food intake
fear: food intake

42. 3. limitations...
Macht, M. (2008). How emotions affect eating: A five-way model. Appetite, 50(1), 1-11.
doi: http://dx.doi.org/10.1016/j.appet.2007.07.002
dem
ographics
m
om
ents
food types
environment
emotions

43. demographics
food types
emotions
moments
environment
3. limitations...

44. 4. conclusions

45. 4. conclusions...

46. 4. conclusions...
1. limitations are not of ability,
they are of creativity

47. 2. create framework
1. limitations are not of ability,
they are of creativity
4. conclusions...

48. citations
Noun Project:
Ricardo Moreira
Creative Stall
Brad Goodwin
Arthur Shlain
David Swanson
Nicolas Vicent
Jens Tarning
Joel McKinney
Paul F.
Arthur Shlain
Ava Rowell
PFT
Amos Kofi Commey
B. Barrett
Georget Pechtol
Justin Blake
Modern Cuisine
Chan, K. Q., Tong, E. M. W., Tan, D. H., & Koh,
A. H. Q. (2013). What do love and jealou
sy taste like? Emotion, 13(6), 1142-1149.
doi: 10.1037/a0033758
Barthomeuf, L., Droit Volet, S., & Rousset, S.
(2012). How emotions expressed by
adults’ faces affect the desire to eat liked
and disliked foods in children compared
to adults. British Journal of Developmen
tal Psychology, 30(2), 253-266. doi:
10.1111/j.2044-835X.2011.02033.x
Macht, M. (2008). How emotions affect
eating: A five-way model. Appetite,
50(1), 1-11. doi: http://dx.doi.org/10.1016/j.
appet.2007.07.002