Emma Lussetti is a graphic designer based in Stockholm with experience in branding, concept creation, and UI/UX design. She has worked on campaigns for clients such as the Swedish Institute and designed interfaces for ICA's self-checkout machines. Her portfolio includes branding projects for companies such as Mynt and Netspons. She is skilled in Adobe Creative Suite, Figma, and basic HTML/CSS. In her personal work, Emma enjoys exploring typography and creating random graphics in her spare time to further develop her skills.

1. Emma Lussetti
Graphic Design Portfolio 2020
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2. Hi! I’m Emma and I’m a
Stockholm based Graphic
Designer with an interest
for Branding and Concept
Creation.
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3. This is me being
very happy
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4. Details
Email:
Mobile:
Education
emmalussetti@gmail.com
+46 736172205
2019 - current Digital Media Creative at Hyper Island
Skills
Graphic Design
Branding, Illustration, Business Card & Stationary Design,
Advertising, Web Design, App Design, Print Design
Creative Direction and Management
Brand Personality Development, Problem Solving, Creative
Thinking, Communication & Leadership Skills, Interpersonal &
Relationship-building, Team Building, Presentation & Pitching.
Software
Adobe Creative Suite [InDesign, Illustrator, Photoshop, XD,
Premiere Pro], Keynote & Google Presentations, Figma,
Basic knowledge of HTML & CSS.
CV
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Client Work

6. Type – Campaign Sprint
Designed at – Hyper Island
Year – 2020
Skills flexed – Campaign Creation
During this 72h sprint we worked around the statement ”How might
we engage and empower the youth of Sweden to shape our
democracy?” We created a Campaign that encourages the youth of
Sweden to do exactly this all in the spirit of Free Speech and
empowering the voices of the future.
I took part in Campaign Ideation, Campaign Strategy, Logo Design
and Video Campaign Creation.
Swedish
Institute
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WE FIGURED THAT
DEMOCRACY REQUIRES
PEOPLE TO…

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Encouraging the youth of Sweden to share their
perspectives through the Take Space Campaign.
Sweden using their official platforms to give the
spotlight to the younger generations engagement in
democracy in all of it’s glory. Showing inclusivity
and empowerment.

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The campaign encourages the next
generation to take more space and
challenge the status quo. Question the
space they’ve been given. Stretch it,
bend it and move it.
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[ https://www.youtube.com/watch?v=UXXrNUHn1rs ]
Pitch video

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Green 2
Primary Color
White Black
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13. Type – UI/UX
Designed at – Hyper Island
Year – 2019
Skills flexed – UX
ICA is the Nordic region's leading retail company and our mission
was to Re-design their Self Check-Out machines. The Check-Out
journey needed to be faster and more effortless to benefit both ICA
and the costumer.
My role was to Re-Design the UI of the Check-Out screens. I also
partook and flexed my skills in UX-Design during this project.
ICA
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Simple and clear UX design was essential for
us to create the smoothest costumer journey for
ICAs self-checkout.

15. Simplifying the design was our first
priority. We wanted clear and easy
choices to not only speed up the
payment process but to also
eliminate customers giving up or
being disappointed by the machine.
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16. We created a clean design where you can
see the steps you have a head of you,
wherever you are I your check-out journey.
We made it easier to call for assistance,
remove items and adding in your
membership.
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17. Type – Branding
Designed at – Hyper Island
Year – 2020
Skills flexed – Concept creation
Mynt is a loan company for small to medium sized business that was
in need of a Rebranding and a new Concept. We also created flyers
that would be sent out that went with this new Branding.
I created the new Brand Identity in terms of Visual Branding and
Tone of Voice. I also created the overall Brand Concept of ”Relief”
which was the main essence of everything from Visual Design to
Copy.
Mynt
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18. Mynt Mint
Primary Color
Dark Grey
Primary Color
Pure White
Primary Color
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19. Mynt Mint
Secondary Color
Light Grey
Secondary Color
Coral
Secondary Color
Peach
Secondary Color
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20. abcdefghijklmnopqrst
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Mynts headlines are all written
in Adobe Fonts Paralucent. It
is a characteristic and bold
font. Use it with confidence
and let it be a contrast to other
smaller, typographic elements.
Paralucent is used for main
and sub headlines.
Paralucent

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Source Sans Pro is our
typeface for legibility in
smaller sizes on digital
devices. It is a timeless font
that is easy to read and
understand.
It is used in regular for
paragraphs.
SourceSansPro

22. The ”aahhh…”- concept felt natural and obvious to
work around. It is the feeling of relief and joy that a
person get’s when something is resolved. It’s the
feeling Mynt in short works for.
The
”aahhh…”
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23. The ”aahhh…” is the tagline and main promise
to the customers. The sense of relief in all of
the communication. It should always be
simple, obvious and not overwhelming for the
customers to come to Mynt. Same goes for
Visual Design, it should be airy and effortless.
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24. Website Design and Illustration

25. Flyer design

26. Type – Social Media Strategy
Designed at – Hyper Island
Year – 2020
Skills flexed – Acquisition
Knodd is a Medical app for parents with children aged 0 - 6. I
worked on their acquisition with the help of an Instagram and Social
Media Strategy. We created a whole Strategy and Instagram
concept in terms of tone of voice on the platform, carousel posts
and stories.
My role was to create the Visual Design and concept for the
Instagram posts.
Knodd
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27. Our main goal was to make Knodd a part
of every parents life - even when their kids
aren’t sick. The goal was to keep Knodd
top of mind and increase downloads. We
did this by a ”quick-tip” Instagram
concept for parents on the go.
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28. We wanted the parents day to day
struggles to feel seen and heard -
And through that build trust and
making Knodd their go to when
their child is ill.
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29. Type – Visual Branding and Brand Strategy
Designed at – Hyper Island
Year – 2020
Skills flexed – Logo Design
Netspons connects smaller athletes with brands for sponsorship
deals. They are now expanding to also cover entertainment and
fashion which required a Rebrand.
My role was to develop the Visual Branding in terms of colors, fonts
and graphic elements. I also created a new logo and wordmark for
them to match the new brand.
Netspons
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FUTURE RED
Primary Color
CALM ORANGE
Primary Color
SKY BLUE
Primary Color
PASTEL RED
Secondary Color
PASTEL ORANGE
Secondary Color
PASTEL BLUE
Secondary Color
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Open Sans is used for
headlines, buttons and
captions.
Settings:
UPPER CASE
Extrabold
-5% tracking
OPEN SANS

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Crimson Text is used for
subheaders.
Settings:
Sentence case
Bold
Crimsom Text

33. 07Logo Design 2020 32

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Slogan and graphic element
Bold, young and free is the main
essence of Netspons. With a retro
sports-ads inspiration we wanted
Netspons to deliver their message
confidently while still feeling
welcoming and inclusive.
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Fuel is what drives Netspons to be
better. It makes us achieve things
we never thought we could. Brands,
talents and Netspons come
together to fuel these ambitions.
FUEL THE FUTURE

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FUEL THE FUTURE
The future vision is what we are
trying to achieve. It is the North
Star to our service and every
collaborations. The talents have
a vision for their careers and the
brands have a vision for which
goals they are trying to meet.

37. 09Wordmark Design 2020 36

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Personal Work

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Type – Typography
Year – 2020
Skills flexed – Typography
I’ve recently started getting into typography and it’s definitely
something I want to keep developing and playing around with and
explore. These are some of my favorites. Not much backstory just
some sweet sweet lettering and a lot of colors.
Typography

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Type – Graphics
Year – 2020
Skills flexed – Graphic Skills
I’m constantly looking to flex my skills within Graphic Design and
what I could do with a little bit of Illustrator, a little bit of Photoshop
and A LOT of late evenings. These are just some of my random
creations.
Random Graphics

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