1. Your Pipeline to Success in Europe

2. What We Need To Accomplish.
Deliver an exceptional customer experience that:
• Is theatrical
• Reflects one company
• Shows we understand “their world” and their language
Manage multiple internal divisions
Manage expectations of internal stakeholders and board members
Maintain the integrity of the design within time and budget constraints
Provide a worry-free execution:
• Efficient planning
• Anticipation of potential obstacles in all situations
• Proactive problem solving
• Wealth of smart resources
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3. What You Need to Succeed at The Global Users Exchange.
A smart, proactive and passionate fabricator who knows...
• Emerson...inside and out
• How to manage diverse teams and complex projects...with second-to-none
problem solving skills, uber efficiency and...well, grace
• What it takes to value engineer within a limited budget
• How to fabricate...any project...anywhere...anytime
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 3

4. So, Why Star?
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5. Star Knows Emerson.
12 years of experience with Emerson has taught us a lot:
• Highly-specialized structural needs
• Unique habits and requirements
• Complex AV systems
• Diverse, to say the least, engineering specifications
• Marcom roles, responsibilities and requirements
• Customer needs, wants and desires
• The ultimate “go to” person within the Emerson system
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 5

6. Really, Who Else Can Say They Know All This?
• Never refer to Emerson Process Management as EPM
• Never leave home without your helix
• If you can’t find your dongle, don’t worry we can probably find it for you
• Wireless transmitters are always “thumbs-up”
• DeltaV monitors work best with a 1680 x 1050 resolution
• Never put a space between “Delta” and “V”
• All piping must be 2” in diameter to best fit standard bracket system
• Pneumatic valves won’t open if you don’t have air
• A 1/2” valve take about 35 lbs PSI to stroke the actuator
• Wireless transmitters are DC wired
• Redundant wiring is anything but redundant
There’s more. Go ahead, test us.
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 6

7. Partners In Translation.
Emerson speaks the language of technical brilliance
+
Star speaks the language of all things Emerson on the event floor
+
International partner speaks the language of local perfection
= ulimate customer experience
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8. Star Shines.
JCPenney Analyst Event
Four short weeks to execute
100,000 feet of raw space floating on the
Hudson River
1600 attendees
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9. Star Shines.
JCPenney Analyst Event [cont.]
13,000 square foot theater
16,000 square foot cocktail space
60 generators to supply heat and light
5 bathroom trailers
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 9

10. Star Shines.
JCPenney Analyst Event [cont.]
Thousands of board feet of materials
Thousands of gallons of white paint
Over 14,000 hours of union labor
Over 8,000 hours of Star labor
ROI - 20 percent gain in stock prices
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16. Star Shines.
“The space is beyond phenomenal. Seeing it come together blows one’s
mind. Delivering something this amazing in such a short time is frankly
miraculous! It’s rare to work with a team that truly blows you away..”
Gregory Clark
[ Senior VP of Creative - JCP ]
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 16

17. Star Shines.
Target National Sales Meeting
Massive, double-sided pre-rigged walls
6’, 8’ and 10’ diameter back lit bullseyes
Full exhibition of in-house brands
1800 seat theater
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 17

20. Star Shines.
“I love working with you guys,
you always take it to the next level.”
Target Corporation
[ Senior Marketing Specialist ]
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21. Star Shines.
Valspar Intermodal Europe - 2011
10m x 9 m, 100% German Built
• A Solution maximizing the exhibit footprint with bold messaging and
unique integration of technology for strategic competitive product
comparison
• Successfully positioned the brand as a global contender in their
industry
• Received praise from their direct competitor at the show on the
exhibit design
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 21

23. Star Shines.
“The Valspar exhibit is our favorite at the show.”
Intermodal Association Director
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 23

24. Let’s Get This Pipeline Started.
February March/April
Thumbs up to Star - Toast Execute fabrication
Assemble pipeline team Create logistical agenda for installation and dismatle
Introduce Emerson to International partner
Engage Emerson business units May
Conduct needs analysis Execute installation
Conduct hotel site visit Welcome guests
Conduct project launch meeting to identify/reaffirm Drink
• Key elements
• Design refinements
• Success criteria
• Budget constraints
• Detailed timeline
Provide value engineering solutions
Present final production estimates for approval
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 24

25. Here’s The Bottom Line.
Professional Services € 45,197.38
Fabrication and Graphic Production € 240,152.45
Logistical Services € 206,801.46
Preliminary Project Total € 492,151.29
Notable Considerations:
Please see the addendum for a detailed break out of each area
Estimated prices are preliminary based on limited knowledge and
unconfirmed details regarding the design and business unit needs
Prices are based on the currency rate on February 16th, 2012 and
will fluctuate until June 30th, 2012.
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 25

26. Thumbs up.
Amy Feinberg
Account Partner
Direct: 763.569.9017
Cell: 612.408.1462
afeinberg@starexhibits.com
STAR
6920 93rd Avenue North
Minneapolis, Minnesota 55445
www.starexhibits.com
©20 1 2 STA R , IN C . T h e des i gn rep resen ted by t h i s drawi n g i s t h e p rop e r t y of S tar. N on e of t h is sh al l b e u se d w it h ou t w r it te n p e r m ission . 26

27. 6920 93rd Avenue North | Minneapolis, MN 55445
Company: 763.561.4655 | Fax: 763.561.4655
www.starexhibits.com
Estimate is for Budgetary Purposes Only
Costs are based on Currency Rate on 2.16.12
Contact: Amy Feinberg: 763.569.9017
Client Name: Emerson Process Management Address: Patrijsweg 140 | 2289 EZ | Rijswijk | NL T
Contact: Rob Van der Zwan
Project Name: Global Users Exchange
Job Number: 21258 Phone Number: 31704136690
Date: 2.16.12 Customer Code: 1900
Professional Services Quantity Price each Total
Graphic Design 1 € 9,009.00 € 9,009.00
Project Management, R&D, Site Visit, Show attendance 1 € 25,884.38 € 25,884.38
Technical Drawings for Fabrications € 2,576.00 € 2,576.00
€ 37,469.38
Fabrication and Graphics Quantity Price each Total
Entrance 1 € 30,898.20 € 30,898.20
Production of fabric tunnel to create tube environment. Structureto have support
elements to receive plasma screens, reflective graphics and lighting
Main Floor Platform 1 € 18,400.00 € 18,400.00
10cm tall, flooring to be finished in white laminate with white aluminum plinth
surrounding the edge
Main Floor Furniture
All to produce items in traditional plywood and finish with a white laminate for
multiple usage
See Detail Below
Unit 1 4 € 1,725.00 € 6,900.00
Unit 2 8 € 2,659.38 € 21,275.04
Unit 3 Basic 6 € 4,216.66 € 25,299.96
Unit 3 Extended 3 € 11,057.25 € 33,171.75
Unit 4 3 € 766.66 € 2,299.98
Unit 5 6 € 1,533.33 € 9,199.98
BalconyType 1 8 € 1,725.00 € 13,800.00
Balcony Type 2 8 € 1,725.00 € 13,800.00
Vinyl Copy for Units 1,2,3, and 5 30 € 46.00 € 1,380.00
1 meter wide
Vinyl Copy-Balcony Type 1 8 € 46.00 € 368.00
Acrylic Panels-Balcony Type 2 8 € 327.75 € 2,622.00
Balcony Signage on back wall 1 € 4,126.20 € 4,126.20
Tention Fabric, freestanding
3D Lettering for Stage Left and Right 1 € 1,587.00 € 1,587.00
Stage Scaffolding Sculpture 1 € 18,975.00 € 18,975.00
33, 7mm Galvanized pipes, key clamps
Stage Back Drop 2 € 10,474.20 € 20,948.40
18,8mm Fabric banner
Stage Flooring 1 € 2,645.00 € 2,645.00
White raised floor to be placed over existing floor
Stage Apron Front 1 € 962.55 € 962.55
Front of the stage that is perpendicular to the group level deck will be covered and
finished in white paint
Stage Side Returns 2 € 2,530.00 € 5,060.00
Built to the left and right of the stage and painted white
€ 233,719.06

28. Furniture -Rental for Stage, Main Floor and Lounge Quantity Price each Total
Bar Stools 21 € 102.35 € 2,149.35
Alpha Desks 6 € 290.95 € 1,745.70
Hard Plastic desk with internal lighting
Alpha Corner Desk 4 € 293.25 € 1,173.00
Hard plastic corner desks with internal lighting
Umbria White Couch 4 € 145.48 € 581.92
Umbria Lounge Chairs 6 € 82.09 € 492.54
Maui Chairs 8 € 36.36 € 290.88
€ 6,433.39
Property Management Quantity Price each Total
Production Preparation 1 € 7,728.00 € 7,728.00
€ 7,728.00
Logistical Services Quantity Price each Total
Cleaning 1 € 7,930.00 € 7,930.00
Disposal of Consumables 1 € 971.00 € 971.00
Installation Labor, May 27th-28th 1 € 51,750.00 € 51,750.00
Dismantle Labor, May 31st 1 € 20,700.00 € 20,700.00
Equipment Rental 1 € 5,750.00 € 5,750.00
Shipping, Freight Management and temporary storage 1 € 34,500.00 € 34,500.00
Electrical 1 € 8,050.00 € 8,050.00
Lighting 1 € 34,092.00 € 34,092.00
Basic lighting for product presentation
Par and pofil spot lights for stage
programming for lights on stage
Truss
Par and pofil spots on truss
Programming of lighting for overall room
Labor for installation, dismantle, travel expenses
Rigging for second stage fabric banner 1 € 2,607.00 € 2,607.00
Insurance Contribution 1 € 3,761.00 € 3,761.00
On Site Supervision (labor and expenses) 1 € 36,690.46 € 36,690.46
(7) Members of Execution Team
Installation-Dismantle
€ 206,801.46
Project Total: € 492,151.29
Options Quantity Price each Total
18"/19" LCD Monitors 1 € 159.00 € 159.00
23"/25" LCD Monitors 1 € 212.00 € 212.00
32" LCD Monitors 1 € 230.00 € 230.00
50" Plasmas 1 € 714.00 € 714.00
Computer/Laptops 1 € 110.00 € 110.00
Wall Brackets 1 € 5.00 € 5.00
Delivery and Labor 1 € 8,050.00 € 8,050.00
Cost for Disposal of all materials 1 € 12,344.00 € 12,344.00
Storage for one year 1 € 5,750.00 € 5,750.00
Variance in fabrication for build and burn 1 € (11,500.00) € (11,500.00)