Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation
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This document discusses challenging industry standards in hotel management. It lists factors like eating facilities, room size, and amenities that hotels consider and asks which could be reduced, eliminated, raised above standard, or newly created to provide unique value. The document recommends a blue ocean strategy of creating new demand rather than competing solely on existing measures, citing the work of Kim and Mauborgne on challenging conventions.
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Emerging Trends in Business Strategy Dr.Kabaly P Subramanian-Part-2-Value innovation
- 1. Dr. Kabaly P Subramanian Faculty of Business Studies Arab Open University
- 2. Case : Accor group of Hotels
- 5. Eating facility Architectural Aesthetics Lounge appeal Room size 24-hour reception Room furniture and amenities Bed quality Hygiene Silence Price
- 6. Which factors should be reduced well below the industry standard Which of the factors that the industry takes for granted should be eliminated? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered A new value
- 7. Eliminate Raise Reduce Create
- 11. Lesson : Challenge the Industry Standards
- 12. Blue Ocean Strategy : W. Chan Kim and Renée Mauborgne (2005)