The project plan outlines a study to analyze the feasibility of ESC Bretagne Brest/France Business School (ESCBB/FBS) expanding its business teaching services into the Turkish market. It will include a company profile of ESCBB and its current offerings. A market analysis of Turkey will be conducted considering consumers, competitors, and ESCBB's potential offerings. A macro and micro environmental analysis will evaluate significant variables like market size, competition, financial requirements, barriers to entry, technology needs, legal factors, and consumer acceptance to determine if ESCBB can successfully operate in Turkey. After data collection and analysis tools like SWOT or Porter's Five Forces, a recommendation will be made on whether ESCBB should expand into Turkey and what

1. Project Plan, Group 3
ESC Bretagne Brest/France Business School
Objective: To study the feasibility of ESCBB/FBS for expansion of its business
teaching services in Turkey
Company profile: It will contain the brief overview of the ESCBB, its present
services, training and consultancy program and advantages
Market Analysis: Turkey’s Market analysis need’s to be carried out in education
services and various environmental parameters need to considered and analyzed
to see whether ESBB expansion into Turkey market is feasible or not.
The main components of the market are:
The consumers : People and students of Turkey
The rivals: Competitors like other educational institute and consultancy
services
The offerings: It will include the special services offered by ESCBB for
educational services, training programs, consultancy services. Also we need to
see which option is feasible for ESCBB to expand in Turkey Market.

2. Macro and Micro Environmental Analysis:
These will cover the variables which we think are more significant and will help us in
making decision of expanding ESCBB services in Turkey Market
Variables:
1. Market Size
How large is the Turkey market? Is it big enough to have a significant impact on ESCBB
business.
2. Market Share
What other Educational services and consultancy are already operating in the Turkey
market? Is there room for ESCBB? Are the competitors doing well in Turkey market?
How will competitors react to ESCBB entrance into this market?
3. Financial Requirements
What is it going to cost to break into this market and sustain business in this market?
Do ESCBB have that money available?
4. Resource Requirements
Can ESCBB afford the necessary manpower resources to be successful in a new
market?
5. Barriers to Entry
Are there any barriers to entry that could make it exceedingly difficult for ESCBB to
actually do business in Turkey market?

3. 6. Technological Requirements
Do ESCBB need to invest in new technology or significantly change existing technology
to work in a Turkey market for training and consultancy services?
7. Macro-environmental Considerations
Are there political, economic, religious, or other environmental factors in the Turkey
market that could present problems for ESCBB business? Can ESCBB operate business
successfully in this market?
8. Legal Requirements
What are the laws that could affect ESCBB expansion or their ability to do business in
this Turkey market?
9. Consumer Considerations
Is Turkey market’s consumer audience one who is likely to accept ESCBB educational
services
10. Withdrawal Plan
Do ESCBB have specific goals set for Turkey market and a plan for withdrawal if goals are
not being met

4. Interpretation and recommendation: Interpretation of the different parameters of
the environment need to be done by giving appropriate weight age to variables.
Required Data of the Turkey Market needs to be collected. SWOT Analysis or Porter’s
5 forces analysis can also be done.
Recommendation to ESCBB after analysis of different variables should be given like
whether they should expand or not If yes then what services they should offer etc.
Conclusion and References