23. Disney’s USD 1 Bn
investment leverages
modern technologies,
data and wearables to
re-invent the Disney
Magic
3
24. Dubbed the most magical place on Earth, Disney theme park’s customer experience had
become jaded over the years; Disney was desperate to re-create the magic
Disney employed modern technologies like IoT, wearables and SMAC to re-create the magic;
resulting in a unique and digitally native theme park experience
Disney World Customer Experience – 1971 to 2014
1 2 3 4 5
Booking
In-person Tickets;
Limited e-Ticketing; No
Itinerary Planning
Access
Paper stubs; Separate
Cards / Keys; Lots of
walking
Rides
Long wait-times &
queues; Difficult to go
multiple times
Shows / Characters
Long wait times; Find
the characters you want
to meet
Restaurants / Other
Attractions
Long wait times;
Friction in payments;
Time wastage
4
25. A highly automated, intuitive and personalized experience for each customer – Disney
created and delivered digitally native, magical experiences by leveraging modern technology
Disney World Customer Experience – 2014 & Beyond
1 2 3 4 5
Booking
Booking through
MyDisneyExperience
website / apps;
Automated &
personalised itinerary
for every customer
Access
Swipe MagicBand to
access park, hotel,
travel, everything
Rides
Enable FastPass via
MagicBand to skip
queues; ride multiple
times with a simple
wave of your hand
Shows / Characters
Characters find you &
greet you – highly
personalized
experience – like magic
Restaurants / Other
Attractions
Swipe MagicBand for
frictionless payments;
waitstaff locates you via
MagicBand signals –
your food finds you
5
26. Apart from building an all electric fleet, Tesla is leveraging
IoT and modern technologies to fundamentally change the
way the auto industry works
10
27. Tesla is a digital native company that has leveraged the Internet of Things and related
technologies to change many traditional automotive enterprise workflows
11
Vs.
Product
Design
Safety
Checks
Performance
Tuning
Collects customers’ usage
trends for product design
via interviews & Test
drives
Manual Process, Limited
data samples
Collects Usage patterns/
habits over the air from
their existing cars
Automatic process, huge
data pool, accurate
product upgrades
Monitors the functioning of
critical parts of the vehicle
continuously
In case of a failing part, it
notifies the user in
advance to schedule a
maintenance
Tesla fixed the same issue
through a remote Over the air
software update process for
29,000 cars
Updates happen overnight at no
extra cost to company – Hassle
free process leads to happy
customers
Fire accidents in cars due to
overheating led to recall
GM recalls 370,000 cars to its
dealership centres for manual
software update – Long,
cumbersome, costly process
Faulty parts are identified
only in the case of failure
or during regular car-
services
28. "I'm not looking for the best players. I'm looking for the right ones.”
- Herb Brooks
34. Anyone can offer our engineers more money. But,
no one should be able to offer them greater
respect, more opportunity or better teammates.
Remember…
35. "Empowered engineers are the single most important asset that you can have in a
company."
- Bill Campbell
37. Believe in Yourself
Enjoy your Work
Be a Leader par excellence
Thank You
linkedin.com/in/dinesh.chandrasekar
dinwin@gmail.com
https://pothi.com/pothi/book/ebook-dinesh-chandrasekar-dc-everyday-cx-champion-0
https://pothi.com/pothi/book/ebook-dinesh-chandrasekar-dc-phd-h-c-everyday-life-champion-0