3. 3
Manufacturing Process
Gold bullion and
alloy heated to
1000o C
Production commencement…..
Molten gold
poured into cast
to produce rods
Further processed
as
(A) Machine Chains
(B) Manual Process
(C) Casting Process
Wires drawn from
gold ingots
Wires then drawn
using diamond
dyes
Wires wound on
spools and
mounted
Non-soldered
chain is woven
Soldering
of chain
Chain without
loops
Gold chains of
various sizes
Quality check and
delivery
(A) Machine Chains (for standard gold chains of various designs)
4. stamping Dye cutting Design fabrication Design pieces
with loose ends
4
Manufacturing Process
(B) Manual Process (for hand-made jewelry)
Wire drawing and
Metal master &
rubber mould
making
Soldering and
polishing
Wax injection &
spurring
Investment
casting
Burn out
of wax
Liquid gold
injection
De-sprucing &
initial polishing
Setting & final
polishing
Quality check and
delivery
(C) Casted Jewellery (for plain and diamond jewellery)
Quality check
and delivery
5. 5
Retail Venture USP
Punch Mantra (the five doctrines)
• 22K Guarantee
Backed by life-time buyback guarantee
• Largest Range
Backed by proprietary library of active designs
• Technology
Proprietary technology to ensure standardization, consistency,
color, Tarnish free etc.
• Competitive Pricing
Powered by economies of scale, lowest manufacturing costs,
lowest finance cost, technology resulting in lower use of gold
for same design
Service
Online store providing life-time free repair service.
6. 6
Retail Venture USP
Punch Mantra (the five doctrines)
• 22K Guarantee
Backed by life-time buyback guarantee
• Largest Range
Backed by proprietary library of active designs
• Technology
Proprietary technology to ensure standardization, consistency,
color, Tarnish free etc.
• Competitive Pricing
Powered by economies of scale, lowest manufacturing costs,
lowest finance cost, technology resulting in lower use of gold
for same design
Service
Online store providing life-time free repair service.