EmediateScreen is a semantic brand protection platform that prevents ads from loading next to objectionable content. It analyzes webpages to identify potentially objectionable content across 18 categories like health issues, violence, and drugs. If the content is safe, ads are served; if not, ads are blocked. The platform offers self-service access and tools to apply and manage brand protection settings at the campaign level across categories. It provides reporting on activity and auditing of ad deliveries to gain transparency. EmediateScreen aims to stop ad misplacement and allow brands to safely execute ad campaigns.