Funkioniert Micropayment? - Digital Media Day 2011Michael Hafner
Funktioniert Micropayment? Klar, aber sie brauchen noch immer ein Produkt... Medien müssen sich der Tatsache stellen, dass sie gar nicht Content, sondern Menschen verkaufen (nämlich ihre Leser an Anzeigenkunden) und sie müssen sich damit anfreunden, funktionierende Systeme zu schaffen, wenn sie etwas verkaufen wollen.
Denn wir zahlen nicht nur für sachliche Qualität, sondern vor allem für funktionale - was machen wir damit?
This document discusses introducing new media technologies to a company's intranet. It suggests starting with wikis and blogs to allow for more flexible content management and user collaboration. These can be set up inexpensively using open source software. Wikis and blogs would provide benefits like centralized information sharing and a faster way to publish news. While there are weaknesses like separate user management for each tool, implementing these gradually could help test new approaches before a full intranet overhaul. The overall goal is to make content and collaboration more dynamic while gaining experience with social media technologies.
E 2.0 Usecases: Enterprise 2.0 Strategy for FinanceCoMichael Hafner
FinanceCo decided to take some first steps towards being an Enterprise 2.0.
They care about communication, not about technology. We describe their targets, their assumptions, the first real steps they take - and why it requires humility to start E 2.0-projects.
The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Socia...Michael Hafner
Digital Survival in the Enterprise.
Why Agency is the main paradigm for Social Media and Enterprise 2.0 and why this concept helps to shape not only media, but also attitude.
Funkioniert Micropayment? - Digital Media Day 2011Michael Hafner
Funktioniert Micropayment? Klar, aber sie brauchen noch immer ein Produkt... Medien müssen sich der Tatsache stellen, dass sie gar nicht Content, sondern Menschen verkaufen (nämlich ihre Leser an Anzeigenkunden) und sie müssen sich damit anfreunden, funktionierende Systeme zu schaffen, wenn sie etwas verkaufen wollen.
Denn wir zahlen nicht nur für sachliche Qualität, sondern vor allem für funktionale - was machen wir damit?
This document discusses introducing new media technologies to a company's intranet. It suggests starting with wikis and blogs to allow for more flexible content management and user collaboration. These can be set up inexpensively using open source software. Wikis and blogs would provide benefits like centralized information sharing and a faster way to publish news. While there are weaknesses like separate user management for each tool, implementing these gradually could help test new approaches before a full intranet overhaul. The overall goal is to make content and collaboration more dynamic while gaining experience with social media technologies.
E 2.0 Usecases: Enterprise 2.0 Strategy for FinanceCoMichael Hafner
FinanceCo decided to take some first steps towards being an Enterprise 2.0.
They care about communication, not about technology. We describe their targets, their assumptions, the first real steps they take - and why it requires humility to start E 2.0-projects.
The Agents' Manual - Digital Survival in the Enterprise (a paradigm for Socia...Michael Hafner
Digital Survival in the Enterprise.
Why Agency is the main paradigm for Social Media and Enterprise 2.0 and why this concept helps to shape not only media, but also attitude.
What difference does blogging make - World Blogging ForumMichael Hafner
Blogging can have relevance and impact for individuals, enterprises, employees, media, politicians, governments, students, and trainees when used strategically. While the potential impact of blogging is difficult to precisely plan, analyze and measure, establishing an online presence through blogging can help stay connected with networks and spread knowledge. To realize blogging's benefits, a basic strategic approach needs to be developed, as potential alone will not suffice - the impact of blogging needs to be proven in real-world applications.
Passen Social Intranets zu ihrer Organisation? Unser Social Intranet Workshop klärt die wichtigsten Punkte und ermöglicht es Ihnen, fundierte Entscheidungen zu treffen.
kbex micropublishung präsentiert mit "Wie die Tiere" den erste Band einer Schriftenreihe zu Online-Medien und digitaler Kommunikation.
Hier gibt es keine griffigen Case Studies. "Wie die Tiere" beschäftigt sich ganz trocken mit der Frage: Warum bedeutet, was wir sagen, überhaupt etwas? Wie gehen wir davon aus, zu verstehen und verstanden zu werden? Und warum funktioniert trotz allem immer irgendetwas?
"Wie die Tiere" ist die erste buchfüllende Publikation von kbex micropublishing. Auf 174 als ebook verfügbaren Seiten geht Michael Hafner der Frage nach, welche gemeinsamen Horizonte wir in der alläglichen Kommunikation noch annehmen dürfen.
Gemeinsamkeiten (seien es Horizonte, Werte oder Informationen) stellen sich dabei als genauso verfäglich heraus wie die Annahme von letzten Wahrheiten - die ihrerseits wieder nur auf als gemeinsam vorausgesetzten Werten begruendet sind.
Der Text zerstoert heimelige Vorstellungen von Verstaendnis ebenso wie Mythen des Businessalltags: Welche Aussagekraft hat schon ein Businesscase, was - ausser der Vorstellungskraft des Erstellers - wird durch diese Zahlenspiele belegt? Und ist irgendjemand tatsaechlich so, wie er sich Bueroklischees zufolge benehmen sollte?
Brueche werden durch Vielfalt offenbar; je mehr unterschiedliches wir sehen - nicht zuetzt auch dank der neuen Online Medien -, desto eher sind wir bereit, unsere eigene Position als hinterfragbar, als nicht der Weisheit letzter Schluss zu akzeptieren. Vielfalt - im guten wie im schlechten - ist eines der deutlichsten Merkmale aktueller Informations- und Kommunikationsgewohnheite n. Sind wir also auf dem Weg, tolerante, flexible, offene und allwissende Superkommunikatoren zu werden?
Mit destruktivem Charme legt "Wie die Tiere" dar, dass auch Toleranz oft nur ein Mittel ist, die eigene Position zu zementieren: "Die sind halt so", "Interessant", "Eine Tradition in Papua Neuguinea..." - solche und ähnliche bildungsbürgerliche Terrorattacken auf einfache Dinge laden zum ungehemmten Spekulieren ein: Je geringer die Chance ist, dem Gegenstand unserer Spekulation zu begegnen, desto geringer ist auch die Wahrscheinlichkeit, des Unsinns überführt zu werden. Das befreit.
Das Anerkennen der grundlegenden Unterschiede zwischen uns und allem anderen ist eine Frage des Respekts. Gemeinsamkeiten vorauszusetzen, Differenzen vor einem gemeinsamen Hintergund zu beschreiben, ist die respektlose Vereinnahmung eines anderen, der genau so Mittelpunkt seiner Welt ist, wie wir Mittelpunkt unserer Welt sind.
Fassungslosigkeit und Gelassenheit sind zwei Seiten derselben Einstellung anderem gegenüber, die durchaus angemessen ist.
"Wir verstehen Sie nicht, Sie verstehen uns nicht - das ist die beste Voraussetzung fuer ein gutes Gespräch."
Social Intranet - Grundlagen, Praxis, Arbeitsunterlagen - das Praxishandbuch für Internetverantwortliche, Kommunikationsmanager und Entwickler.
Grundlagen, Methoden und konkrete Schritte für Projektplanung und Projektmanagement
Warum Social Intranets immer auch eine Organisationsfrage sind und wie ihre Planung dabei hilft, Organisationen in Social Businesses zu verwandeln (Vortrag vom Vikom Performance Day 2015)
Auf Lehrende und Lehrplangestaltende kommt durch die Digitalen Medien, speziell Social Media eine neue Herausforderung zu: Was soll die New Media Literacy beinhalten und wie kann man die Inhalte vermitteln? Impulsreferat, Verein Zeitung in der Schule (ZiS), 11. September 20
The document summarizes Yahoo's content strategy evolution from 2009-2014. It describes Yahoo's initial challenges with multiple content repositories and languages. Yahoo transitioned to a centralized content system with fewer languages and locales, standardized on content principles, and implemented a new "hub and spoke" authoring model. The new model assigned a lead writer to manage all content production and engagement with subject matter experts. This improved content quality, reduced costs, and better supported Yahoo's products and customers.
19 Oct07 Avoiding The Content Conveyor Belt Trap Enabling Interdepartmenta...guest228c51
Content is created by multiple authors across the business, and then manipulated by other departments for their own use and audience. This Content Conveyor Belt may be efficient, but is fraught with risk for content accuracy and consistency. Engineering creates feature specs, used by Tech Writers to create user documentation; user guides are used by Marketing to understand how to position the product and the subtle differences between features. With each author modifying information for their own use, who is in charge of ensuring that inconsistencies have not developed from one type of document to another? If Marketing changes a feature name to avoid a similarity to a competitor, does this change get relayed back up through the conveyor belt?
Successful Single-Source Content Development Xyleme
This presentation looks at why single-source content development is rapidly becoming a strategic initiative within organizations. Content management experts, Dawn Stevens of Comtech & Stuart Grossman of Xyleme, show you how to design granular content for reusability across products, functions & delivery modalities and assess your organization’s readiness for the move to single source. To view webinar please visit: http://www.xyleme.com/download-form?type_of_download=Webinar&nid=218
The document discusses knowledge management techniques for software project management. It outlines some benefits of knowledge management like improved consistency, reduced reinvention, and shared workloads. Common techniques used include shared storage areas, issue lists, and lessons learned documents. However, it is difficult to capture subjective opinions, technical solutions, and relationship information. The document suggests techniques like programming patterns, storytelling, blogging, semi-structured interviews, and rich personal interactions to address these gaps.
The Effects of Globalization on Technical Communication and Training Scott Abel
By Christie Fidura, SDL -- Presented at DocTrain East 2007. Globalization’ is the new buzz word, but what does this mean for a technical writer in the production of user documentation? In possession of specific skills, natural curiosity, and design abilities, technical writers are in a unique position to ensure their organization delivers information to a global audience that is accurate, consistent, and appropriate for local audiences. The efficient delivery of documentation is not the issue; instead, it is the efficient delivery of correct information across all content creators within the organization that is at stake. Technical writers are part of a larger organization due to hierarchical reporting structure. This silo approach does not encourage interactivity with other departments, leaving technical writers to wonder who is reviewing information that Marketing, Customer Support or Sales content. How can a technical writer affect change across the organization?
Copywriters develop content strategies and write website content in clear, conversational language. It's best to keep online content simple, especially for multilingual sites, and to localize translations through "transcreation". When developing a content strategy, copywriters evaluate existing content, define user personas, set tone of voice guidelines, identify key messages and stories, and determine what content to keep, rewrite, archive or delete to fill gaps. Standing out in a crowded market requires creating a distinctive personal brand through storytelling that shows one's unique experiences and passions rather than just selling services.
Informal Learning: Broadening the Spectrum of Corporate LearningHans de Zwart
A keynote presentation for the 2010 Symposium of the Dommel Valley Group. Delivered on November 7th, 2010. It describes the DNA of the L&D of my employer, describes some very recent experimentation in the learning space and takes a sneak peek into the future of the learning function.
Here is a research paper on women's shoes:
Women's Shoes Research Paper
Introduction
Shoes are an important fashion accessory that can reflect a woman's personal style and taste. The shoe industry offers a wide variety of women's shoes in different styles, materials, colors and heel heights to suit different occasions and outfits. This research paper will explore some of the most popular styles of women's shoes and analyze trends in the shoe market.
Popular Styles
Some of the most commonly worn styles of women's shoes include heels, flats, boots, sandals and sneakers. Heels are dressier shoes that lift and elongate the leg with a raised heel. Popular heel heights range from 1-4 inches
Using community feedback to improve social networking terminology in Microsof...Palle Petersen, PMP
This document discusses Microsoft's use of community feedback to improve terminology in its social networking products. It outlines Microsoft's framework for engaging communities, including forums for feedback. It then provides a case study of obtaining feedback on Windows Live networking terminology from over 800 registered users across 46 languages. Key lessons were that terminology should be intuitive and avoid wordiness, creative translations can improve user experience, and community input can validate terminology quality and consistency across Microsoft products.
The document discusses effective organizational communication techniques. It provides an overview of traditional communication tools and newer Web 2.0 technologies. Some key points discussed include blending traditional and newer digital tools, understanding different audience needs, and harnessing social media to engage employees and share knowledge across organizations.
What difference does blogging make - World Blogging ForumMichael Hafner
Blogging can have relevance and impact for individuals, enterprises, employees, media, politicians, governments, students, and trainees when used strategically. While the potential impact of blogging is difficult to precisely plan, analyze and measure, establishing an online presence through blogging can help stay connected with networks and spread knowledge. To realize blogging's benefits, a basic strategic approach needs to be developed, as potential alone will not suffice - the impact of blogging needs to be proven in real-world applications.
Passen Social Intranets zu ihrer Organisation? Unser Social Intranet Workshop klärt die wichtigsten Punkte und ermöglicht es Ihnen, fundierte Entscheidungen zu treffen.
kbex micropublishung präsentiert mit "Wie die Tiere" den erste Band einer Schriftenreihe zu Online-Medien und digitaler Kommunikation.
Hier gibt es keine griffigen Case Studies. "Wie die Tiere" beschäftigt sich ganz trocken mit der Frage: Warum bedeutet, was wir sagen, überhaupt etwas? Wie gehen wir davon aus, zu verstehen und verstanden zu werden? Und warum funktioniert trotz allem immer irgendetwas?
"Wie die Tiere" ist die erste buchfüllende Publikation von kbex micropublishing. Auf 174 als ebook verfügbaren Seiten geht Michael Hafner der Frage nach, welche gemeinsamen Horizonte wir in der alläglichen Kommunikation noch annehmen dürfen.
Gemeinsamkeiten (seien es Horizonte, Werte oder Informationen) stellen sich dabei als genauso verfäglich heraus wie die Annahme von letzten Wahrheiten - die ihrerseits wieder nur auf als gemeinsam vorausgesetzten Werten begruendet sind.
Der Text zerstoert heimelige Vorstellungen von Verstaendnis ebenso wie Mythen des Businessalltags: Welche Aussagekraft hat schon ein Businesscase, was - ausser der Vorstellungskraft des Erstellers - wird durch diese Zahlenspiele belegt? Und ist irgendjemand tatsaechlich so, wie er sich Bueroklischees zufolge benehmen sollte?
Brueche werden durch Vielfalt offenbar; je mehr unterschiedliches wir sehen - nicht zuetzt auch dank der neuen Online Medien -, desto eher sind wir bereit, unsere eigene Position als hinterfragbar, als nicht der Weisheit letzter Schluss zu akzeptieren. Vielfalt - im guten wie im schlechten - ist eines der deutlichsten Merkmale aktueller Informations- und Kommunikationsgewohnheite n. Sind wir also auf dem Weg, tolerante, flexible, offene und allwissende Superkommunikatoren zu werden?
Mit destruktivem Charme legt "Wie die Tiere" dar, dass auch Toleranz oft nur ein Mittel ist, die eigene Position zu zementieren: "Die sind halt so", "Interessant", "Eine Tradition in Papua Neuguinea..." - solche und ähnliche bildungsbürgerliche Terrorattacken auf einfache Dinge laden zum ungehemmten Spekulieren ein: Je geringer die Chance ist, dem Gegenstand unserer Spekulation zu begegnen, desto geringer ist auch die Wahrscheinlichkeit, des Unsinns überführt zu werden. Das befreit.
Das Anerkennen der grundlegenden Unterschiede zwischen uns und allem anderen ist eine Frage des Respekts. Gemeinsamkeiten vorauszusetzen, Differenzen vor einem gemeinsamen Hintergund zu beschreiben, ist die respektlose Vereinnahmung eines anderen, der genau so Mittelpunkt seiner Welt ist, wie wir Mittelpunkt unserer Welt sind.
Fassungslosigkeit und Gelassenheit sind zwei Seiten derselben Einstellung anderem gegenüber, die durchaus angemessen ist.
"Wir verstehen Sie nicht, Sie verstehen uns nicht - das ist die beste Voraussetzung fuer ein gutes Gespräch."
Social Intranet - Grundlagen, Praxis, Arbeitsunterlagen - das Praxishandbuch für Internetverantwortliche, Kommunikationsmanager und Entwickler.
Grundlagen, Methoden und konkrete Schritte für Projektplanung und Projektmanagement
Warum Social Intranets immer auch eine Organisationsfrage sind und wie ihre Planung dabei hilft, Organisationen in Social Businesses zu verwandeln (Vortrag vom Vikom Performance Day 2015)
Auf Lehrende und Lehrplangestaltende kommt durch die Digitalen Medien, speziell Social Media eine neue Herausforderung zu: Was soll die New Media Literacy beinhalten und wie kann man die Inhalte vermitteln? Impulsreferat, Verein Zeitung in der Schule (ZiS), 11. September 20
The document summarizes Yahoo's content strategy evolution from 2009-2014. It describes Yahoo's initial challenges with multiple content repositories and languages. Yahoo transitioned to a centralized content system with fewer languages and locales, standardized on content principles, and implemented a new "hub and spoke" authoring model. The new model assigned a lead writer to manage all content production and engagement with subject matter experts. This improved content quality, reduced costs, and better supported Yahoo's products and customers.
19 Oct07 Avoiding The Content Conveyor Belt Trap Enabling Interdepartmenta...guest228c51
Content is created by multiple authors across the business, and then manipulated by other departments for their own use and audience. This Content Conveyor Belt may be efficient, but is fraught with risk for content accuracy and consistency. Engineering creates feature specs, used by Tech Writers to create user documentation; user guides are used by Marketing to understand how to position the product and the subtle differences between features. With each author modifying information for their own use, who is in charge of ensuring that inconsistencies have not developed from one type of document to another? If Marketing changes a feature name to avoid a similarity to a competitor, does this change get relayed back up through the conveyor belt?
Successful Single-Source Content Development Xyleme
This presentation looks at why single-source content development is rapidly becoming a strategic initiative within organizations. Content management experts, Dawn Stevens of Comtech & Stuart Grossman of Xyleme, show you how to design granular content for reusability across products, functions & delivery modalities and assess your organization’s readiness for the move to single source. To view webinar please visit: http://www.xyleme.com/download-form?type_of_download=Webinar&nid=218
The document discusses knowledge management techniques for software project management. It outlines some benefits of knowledge management like improved consistency, reduced reinvention, and shared workloads. Common techniques used include shared storage areas, issue lists, and lessons learned documents. However, it is difficult to capture subjective opinions, technical solutions, and relationship information. The document suggests techniques like programming patterns, storytelling, blogging, semi-structured interviews, and rich personal interactions to address these gaps.
The Effects of Globalization on Technical Communication and Training Scott Abel
By Christie Fidura, SDL -- Presented at DocTrain East 2007. Globalization’ is the new buzz word, but what does this mean for a technical writer in the production of user documentation? In possession of specific skills, natural curiosity, and design abilities, technical writers are in a unique position to ensure their organization delivers information to a global audience that is accurate, consistent, and appropriate for local audiences. The efficient delivery of documentation is not the issue; instead, it is the efficient delivery of correct information across all content creators within the organization that is at stake. Technical writers are part of a larger organization due to hierarchical reporting structure. This silo approach does not encourage interactivity with other departments, leaving technical writers to wonder who is reviewing information that Marketing, Customer Support or Sales content. How can a technical writer affect change across the organization?
Copywriters develop content strategies and write website content in clear, conversational language. It's best to keep online content simple, especially for multilingual sites, and to localize translations through "transcreation". When developing a content strategy, copywriters evaluate existing content, define user personas, set tone of voice guidelines, identify key messages and stories, and determine what content to keep, rewrite, archive or delete to fill gaps. Standing out in a crowded market requires creating a distinctive personal brand through storytelling that shows one's unique experiences and passions rather than just selling services.
Informal Learning: Broadening the Spectrum of Corporate LearningHans de Zwart
A keynote presentation for the 2010 Symposium of the Dommel Valley Group. Delivered on November 7th, 2010. It describes the DNA of the L&D of my employer, describes some very recent experimentation in the learning space and takes a sneak peek into the future of the learning function.
Here is a research paper on women's shoes:
Women's Shoes Research Paper
Introduction
Shoes are an important fashion accessory that can reflect a woman's personal style and taste. The shoe industry offers a wide variety of women's shoes in different styles, materials, colors and heel heights to suit different occasions and outfits. This research paper will explore some of the most popular styles of women's shoes and analyze trends in the shoe market.
Popular Styles
Some of the most commonly worn styles of women's shoes include heels, flats, boots, sandals and sneakers. Heels are dressier shoes that lift and elongate the leg with a raised heel. Popular heel heights range from 1-4 inches
Using community feedback to improve social networking terminology in Microsof...Palle Petersen, PMP
This document discusses Microsoft's use of community feedback to improve terminology in its social networking products. It outlines Microsoft's framework for engaging communities, including forums for feedback. It then provides a case study of obtaining feedback on Windows Live networking terminology from over 800 registered users across 46 languages. Key lessons were that terminology should be intuitive and avoid wordiness, creative translations can improve user experience, and community input can validate terminology quality and consistency across Microsoft products.
The document discusses effective organizational communication techniques. It provides an overview of traditional communication tools and newer Web 2.0 technologies. Some key points discussed include blending traditional and newer digital tools, understanding different audience needs, and harnessing social media to engage employees and share knowledge across organizations.
Design Patterns as Guidance for Designers of Groupware Used by Team for the D...Petros Georgiakakis
This document discusses how design patterns can provide guidance for designers of groupware systems used to support collaborative creativity and innovation. It proposes a flow design pattern for the "Six Thinking Hats" creativity technique, describing the types of tasks, actors, and information involved. Design patterns can capture best practices and help software developers identify necessary functionality to support collaborative processes.
This document contains an agenda for a final presentation on an internship covering topics such as HTML5 conversion, testing, reporting, fixing processes, demos of HTML5 conversion and curriculum design. It discusses prototyping design tools, whether certain pedagogies have been used, what they may look like, and what needs to be known. Other topics include a learning content management system, usability analysis, managing development, knowing the environment, developing online courses, building a professional project, an e-portfolio, research on e-interfaces and learning experiences, cognitive load, motivation, differences, learning styles, and supporting the professional project with rich literature.
This document contains an agenda for a final presentation on an internship covering topics such as HTML5 conversion, testing, reporting, fixing processes, demos of HTML5 conversion and curriculum design. It discusses prototyping design tools, whether certain pedagogies have been used, what they may look like, and what needs to be known. Other topics include a learning content management system, usability analysis, managing development, knowing the environment, developing online courses, building a professional project, an e-portfolio, research on e-interfaces and learning experiences, cognitive load, motivation differences, learning styles, and supporting the professional project with literature.
This document outlines a curriculum for teaching open source software development to college students. It covers topics like communications tools, version control, lectures, career panels, and workshops for making contributions. It emphasizes the importance of inclusivity and addressing barriers to participation. Lessons learned include testing environments thoroughly, helping people ask for and provide help, emphasizing all types of contributions, and modeling failure over just success. The document promotes diversity in open source and getting involved with the OpenHatch organization.
Blending traditional and Web 2.0 techniques. A toolkit approach to organisational comms, with an emphasis on social media. Includes engaging and collaborating, segmenting the audience and putting it all together.
E.V. Owlglass Publishing provides services related to presentations, branding, and publishing. They help writers and agents with presentations, digital and print branding strategies, and establishing themselves as authors. The document discusses the uses of presentations, tips for digital and authentic branding, and essential factors to consider when launching as an author such as genre, writing style, personality, target readers, and body of work.
This presentation for the Free Software and Open Source Symposium at Seneca College in 2012 shows how good documentation benefits all open source projects.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs