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E-marketing in Russian social media

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Natalia Koroleva
Natalia Koroleva

The document discusses using e-marketing and social media for tourism promotion in Russia. It provides statistics on internet and social media usage in Russia. Some key points are: - Russia has 50 million internet users and the highest social network participation in the world. - Blogs are very popular in Russia, with over 500 million Russian language blog posts. Many Russians read and write blogs. - Case studies show successful tourism promotion using YouTube, Facebook, Twitter, interactive murals and generating buzz through social objects. - The document provides tips on how to get recognized through free promotion on social media and networking sites like social bookmarks and social news sites.

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E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010
E-marketing ?..
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1,5 billions Internet users in the World 50 000 000 Russian Internet users
[object Object],[object Object],[object Object],[object Object]
18 000 000 internet-blogs in Russian
[object Object],[object Object],[object Object],[object Object],[object Object]
Every day 200 .000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs
Why is it important for your business?
How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs
Some statistics 34% writes in blogs about their impressions on products and brands 32% believes bloggers, who writes about products and brands 55% believes people with detailed blog's profile
Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru
Topics valuable for Russian tourists Travel stories ,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine
Monitoring ,[object Object]
Query language ,[object Object],[object Object],[object Object]
Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/
''Отпуск в Финляндии''
For comparison
For comparison
Success stories
Canada invites you! Ролик на Youtube Смотрим видео
32000 views in 2 months ,[object Object]
How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook -  http://facebook.com/keepexploring Twitter -  http://twitter.com/keep_exploring And website : http://www.canada.travel
14 594 ''Like'' on the Facebook
2301 followers on Twitter
Cheaptrip
How do they do it?
Cheaptrip on Twitter
Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!
How do you get recognized? ,[object Object],[object Object]
Social bookmarks ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Social news ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social objects
Inspired by Iceland
Results ,[object Object],[object Object],[object Object],[object Object]
5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote
Feel free to ask any questions . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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E-marketing in Russian social media

  • 1. E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010
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  • 5. 1,5 billions Internet users in the World 50 000 000 Russian Internet users
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  • 7. 18 000 000 internet-blogs in Russian
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  • 9. Every day 200 .000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs
  • 10. Why is it important for your business?
  • 11. How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs
  • 12. Some statistics 34% writes in blogs about their impressions on products and brands 32% believes bloggers, who writes about products and brands 55% believes people with detailed blog's profile
  • 13. Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru
  • 14. Topics valuable for Russian tourists Travel stories ,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine
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  • 17. Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/
  • 22. Canada invites you! Ролик на Youtube Смотрим видео
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  • 24. How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook -  http://facebook.com/keepexploring Twitter -  http://twitter.com/keep_exploring And website : http://www.canada.travel
  • 25. 14 594 ''Like'' on the Facebook
  • 26. 2301 followers on Twitter
  • 28. How do they do it?
  • 30. Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!
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  • 39. 5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote
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