SlideShare a Scribd company logo
MASTERING
EMAIL
MARKETING
Presented by: Amisha Jaiswal
The Power of
Personalization
• Segment your audience based on
demographics and behaviors.
• Use dynamic content for tailored
messaging.
• Address recipients by their names for
a personal touch.
• Keep it short (40-50 characters).
• Create a sense of urgency or curiosity.
• Avoid all caps and excessive
punctuation.
Crafting Irresistible
Subject Lines
• Clear and concise messaging.
• Use a responsive design for
mobile-friendliness.
• Include engaging visuals and a
single, focused CTA.
Compelling Content
and Design
• Use action-oriented language ("Shop
Now," "Learn More").
• Make it stand out with contrasting
colors and buttons.
• Place the CTA above the fold for easy
visibility.
Call-to-Action
(CTA) Excellence Register Now!
Data-Driven
Optimization
• Metrics to monitor: Open rates, click-
through rates, conversion rates,
bounce rates.
• Implement A/B testing to refine
strategies.
THANKS!
Want to learn Digital
Marketing?
Visit: www.7boats.com/academy/

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Email Marketing.pptx

  • 2. The Power of Personalization • Segment your audience based on demographics and behaviors. • Use dynamic content for tailored messaging. • Address recipients by their names for a personal touch.
  • 3. • Keep it short (40-50 characters). • Create a sense of urgency or curiosity. • Avoid all caps and excessive punctuation. Crafting Irresistible Subject Lines
  • 4. • Clear and concise messaging. • Use a responsive design for mobile-friendliness. • Include engaging visuals and a single, focused CTA. Compelling Content and Design
  • 5. • Use action-oriented language ("Shop Now," "Learn More"). • Make it stand out with contrasting colors and buttons. • Place the CTA above the fold for easy visibility. Call-to-Action (CTA) Excellence Register Now!
  • 6. Data-Driven Optimization • Metrics to monitor: Open rates, click- through rates, conversion rates, bounce rates. • Implement A/B testing to refine strategies.
  • 7. THANKS! Want to learn Digital Marketing? Visit: www.7boats.com/academy/