Online email marketing solution to manage subscribers, send emails, and track results. Offers integration with other programs. For more information : http://www.urja.com/

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DIGITAL
MARKETING
&
STRATEGIES

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Why Digital Marketing?

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Why Digital Marketing?
10 million
ecommerce
shoppers
On an avg. 3
social media platforms
90% use multiple
devices
400 million consumers
and Ever-growing Customer Touchpoints

4. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Why Digital Marketing?
Content Driving Community & vice versa
Youtube views up
10 times in 5 yrs
5 bn views
Whatsapp users up
3 times in 1 yr
70 mn users

5. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Why Digital Marketing?
The Benefits
• Economical and Efficient use of Adspends
• Interactive, Real-time
• Trending
• www – no physical limits
• Easy to analyse and control

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Digital Marketing
What is it all about…
SEM
MOBILE
SEO
DISPLAY
SOCIALEMAIL
VIDEO

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Emailers

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SEM/SEO

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Display Ads

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Social Media

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Content Marketing
Newsletters/ Blogs

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Videos & Podcasts

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SO HOW DO THEY
COMPARE?
Creative possibilities
Uses of channel
Returns
Capabilities – Targeting
Payback period
Campaign v/s persistence

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Email!
The Grand Daddy of Digital Marketing
Emails make reach, response, conversions & ROI
PREDICTABLE
Maximizes business with minimum effort!

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Email delivers the
highest ROI for marketers

17. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
The 2nd biggest acquisition channel,
right behind organic search
Aggressive
Email
Marketing
by Flipkart

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40 times more effective at acquiring new
customers than Facebook/Twitter

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Email Even on mobile!
Open rates on mobile
has grown to over 40% in last 5 years

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A/B testing of emails help
improve conversion by 49%

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What type of Emails
can you send?

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Email Types – Based on purpose
• Product Launch
• Acquisition
• Promotions/Offers
• Customer Onboarding Program
• Online Activation
• Channel Migration
• Multiwave Program
• Newsletters
• Seasonal/ Occasion Mailers
• Reminders

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Product Launches
Teaser Revealer

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Promotions

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Customer Onboarding

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Activation Campaign

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Activation Campaign

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Miss You!

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Occasion Mailer

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Newsletters

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Advanced Email Marketing

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The 4 building blocks

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Segmentation / Targeting

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The right Message, to the right Person,
at the right Time, with the right Frequency.
Customer Centricity
Identify the Need
(Analytics)
Communicate the Offer
(Campaigns)
Event
Triggers
Behavioral
Segments
Propensity
scorecards
Need
Analysis
Relevant
Recommendation
The Right Offer
through the Right Channel
at the Right Time
Great! But does it really
work?

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Segmented campaigns drive a
760% increase in revenue
+760%

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Personalisation (name) increases
open rates by 26%

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Urja’s secret recipe!
Making emails work

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Look Beautiful For Less! Shop now - Save on Cosmetics!
Subject lines:
Curiosity, Urgency,
Relevance, Value,
Emotion
Be Relevant or
be deleted:
Know the TG, give them
what they care about

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Copy: Written with an
aim to convert them to click
through
Design:
Use of Directional Design
Cues. Minimise distractions
CTA:
Specific to next action.
E.g. Add to Basket vis-à-vis
Buy Now

40. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
How we optimize emails
• Rich Email calendar
• Relevant Programs & Sharp Messaging strategy
• Multi wave email campaigns
• Impactful Creatives
• Intelligent and Deeper Segmentation
• Cross and Up-sell to reach deeper pockets

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The Parameters:- Intent and Behaviour
• The delivered
• The opens
• The clicks – against the links
• The transactions
• The value of the transactions
How we measure effectiveness

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What’s Trending?
• Simple Responsive design that works across devices
• More animation
• Quirky communication
• Video embedded emails
• Greater customization
• Predictive intelligence - applying propensity to generate response
• Increase in pop-up boxes to collect leads
• Using Social Media to grow email list
• Real-time, location-specific emails

43. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Simple Responsive design that works across devices

44. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
More animation

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Quirky communication

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Greater customization

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Predictive intelligence - applying propensity to generate response

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Propensity Score
Random Database
Targeted Emailers
Social Media Inputs
Trigger Based
Behavioural Data
Are you
there yet?

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What’s the takeaway?
Stop guessing, assuming.
Explore the next digital marketing.
Experience the Power.
Take home results!

50. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Something about us…
URJA
Distinctive, Digital and Fast.

51. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
Distinctive, Digital and Fast.

52. www.urja.com© Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja.
• A pioneering Digital agency focused on
conceptualising and producing effective digital
communication for our clients
• Delivering
distinctive communication
at dizzying speed, at scale.
URJA - Distinctive, Digital and Fast.

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Great work comes from great partnership
Some of our Clients

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“When in doubt, Ask!”

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Thank You!
www.urja.com