At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
The different types of newsletters
What to write about in your newsletter or announcement and how to consider using images
Subject line best practices, and when to send your newsletter
The importance of understanding how connected email and social media are…they have to be done together
What types of additional tools might be useful
Learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
Email Marketing Masterclass: How to Create Killer Content ConsistentlyVanessa CEO
Ever ask yourself, what the heck am I going to email my list this week?
In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email!
And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
How to Livestream to Engage with Your Customers & Increase Business
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations.
Just think: what would you remember more? Reading an interesting article or watching a video that leds you become a part of the action!
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform.
In this LIVE training you'll learn:
How to go live on Facebook
What do do BEFORE you go Live (most people miss this part)
What do to DURING your livestreams to make them as engaging and as effective as possible
What do to AFTER your livestreams. Follow up is EVERYTHING! I'll show you how to do it well!
The different types of broadcasts you can do. We're going to get creative here!
How to repurpose your livestreams
The differences/benefits of going live via your Personal Profile vs your Business Page. This is important!
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!
Facebook LIVE for Business: The How, What and WhyVanessa CEO
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE breaks down the barriers and creates a connection that transcends traditional marketing limitations.
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast!
In this LIVE training you'll learn:
✔How to go live on Facebook.
✔Your promotional plan
✔How to engage your audience
✔The different types of broadcasts you can do. We're going to get creative here!
✔How to repurpose your livestreams so you can reach a wider audience.
✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Email Marketing Masterclass: Standout Subject LinesVanessa CEO
We'll take a deeper dive into the mechanics of truly effective subject lines and cover the three keys that make or break your subject line (and how short your window really is...). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
How to Leverage the Power of LinkedIn to Grow Your BusinessVanessa CEO
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Facebook LIVE How to Livestream to Engage with Your Customers & Increase Busi...Vanessa CEO
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations.
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast!
In this LIVE training you'll learn:
✔How to go live on Facebook.
✔What to do BEFORE you go Live (most people miss this part)
✔What to do DURING your livestreams to make them as engaging and as effective as possible.
✔What to do AFTER your livestreams. Follow up is EVERYTING! I'll show you how to do it well!
✔The different types of broadcasts you can do. We're going to get creative here!
✔How to repurpose your livestreams so you can reach a wider audience.
✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...Vanessa CEO
In this session I am going to help you connect the dots on how to monetize your social media efforts. And it begins with creating the perfect opt-in your potential client's are WAITING FOR YOU TO OFFER!
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. In this session I show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
Learn how to create an automated email series that welcomes, nurtures and CONVERTS any new lead that joins your list!
What You'll Walk Away With
Learn what an automated email is and how easy it is to create one.
Learn what an autoresponder is and how it can SAVE YOU TIME and generate AUTOMATED INCOME.
Learn why having an automated system in place is an absolute MUST for anyone looking to have a profitable business in 2017.
View real-world examples of how other small businesses are killing it with their automated systems.
Learn how to RE-CREATE the 5-day welcome series I use to bring in recurring revenue every single month. I'm revealing EXACTLY WHAT I SAY in each email to welcome, nurture and CONVERT every new lead that joins my list.
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. That's exactly what I went through when I started learning about email automation. But in this free training, I keep email automation simple. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
How to Run a Successful Event Using Email & Social MediaVanessa CEO
Make no mistake, running an event is marketing. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events.
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
You'll learn:
• The different types of events you might run
• Setting a goal for your event
• Promotion of your event (including a sample promotional timeline and activities)
Using social media to promote your event
• Set up an effective online registration process
• Post-event activities you can’t forget
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Email Marketing Masterclass: Email Automation DominationVanessa CEO
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up.
In this cannot miss session, award winning email marketing strategist & marketing consultant, Vanessa Cabrera will provide you with a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated indoctrination email series you've always wanted to create.
Email Marketing Masterclass: How to Create Killer Content ConsistentlyVanessa CEO
Ever ask yourself, what the heck am I going to email my list this week?
In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email!
And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
How to Livestream to Engage with Your Customers & Increase Business
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations.
Just think: what would you remember more? Reading an interesting article or watching a video that leds you become a part of the action!
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform.
In this LIVE training you'll learn:
How to go live on Facebook
What do do BEFORE you go Live (most people miss this part)
What do to DURING your livestreams to make them as engaging and as effective as possible
What do to AFTER your livestreams. Follow up is EVERYTHING! I'll show you how to do it well!
The different types of broadcasts you can do. We're going to get creative here!
How to repurpose your livestreams
The differences/benefits of going live via your Personal Profile vs your Business Page. This is important!
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!
Facebook LIVE for Business: The How, What and WhyVanessa CEO
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE breaks down the barriers and creates a connection that transcends traditional marketing limitations.
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast!
In this LIVE training you'll learn:
✔How to go live on Facebook.
✔Your promotional plan
✔How to engage your audience
✔The different types of broadcasts you can do. We're going to get creative here!
✔How to repurpose your livestreams so you can reach a wider audience.
✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Email Marketing Masterclass: Standout Subject LinesVanessa CEO
We'll take a deeper dive into the mechanics of truly effective subject lines and cover the three keys that make or break your subject line (and how short your window really is...). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
How to Leverage the Power of LinkedIn to Grow Your BusinessVanessa CEO
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Facebook LIVE How to Livestream to Engage with Your Customers & Increase Busi...Vanessa CEO
Facebook, the #1 social media platform on the planet, has now made it even easier and more fun to authentically connect with your customers. Facebook LIVE is all about interacting with your audience in REAL TIME. It breaks down the barriers and creates a connection that transcends traditional marketing limitations.
In this cannot miss session, Vanessa will introduce you to the world of Facebook LIVE and the different ways your business can benefit from using this exciting new platform. And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, she keeps things simple and she's quite the, shall we say, colorful entertainer. She believes in having fun while you learn, which is why so many of her online training's fill up fast!
In this LIVE training you'll learn:
✔How to go live on Facebook.
✔What to do BEFORE you go Live (most people miss this part)
✔What to do DURING your livestreams to make them as engaging and as effective as possible.
✔What to do AFTER your livestreams. Follow up is EVERYTING! I'll show you how to do it well!
✔The different types of broadcasts you can do. We're going to get creative here!
✔How to repurpose your livestreams so you can reach a wider audience.
✔The differences/benefits of going live via your Personal Profile vs a Business Page. This is important to know!
Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find...Vanessa CEO
In this session I am going to help you connect the dots on how to monetize your social media efforts. And it begins with creating the perfect opt-in your potential client's are WAITING FOR YOU TO OFFER!
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. In this session I show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
Learn how to create an automated email series that welcomes, nurtures and CONVERTS any new lead that joins your list!
What You'll Walk Away With
Learn what an automated email is and how easy it is to create one.
Learn what an autoresponder is and how it can SAVE YOU TIME and generate AUTOMATED INCOME.
Learn why having an automated system in place is an absolute MUST for anyone looking to have a profitable business in 2017.
View real-world examples of how other small businesses are killing it with their automated systems.
Learn how to RE-CREATE the 5-day welcome series I use to bring in recurring revenue every single month. I'm revealing EXACTLY WHAT I SAY in each email to welcome, nurture and CONVERT every new lead that joins my list.
Email automation can be a confusing and overwhelming concept for any small business/solopreneur to master. Perhaps you don't know what to say in these emails or you just never found the time to get these automated systems set up. That's exactly what I went through when I started learning about email automation. But in this free training, I keep email automation simple. By the end of this session, you'll not only have a clear understanding of how email automation works, you'll also be given EVERYTHING YOU NEED to finally create that automated welcome email series you always wanted to!
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
How to Run a Successful Event Using Email & Social MediaVanessa CEO
Make no mistake, running an event is marketing. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events.
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience.
You'll learn:
• The different types of events you might run
• Setting a goal for your event
• Promotion of your event (including a sample promotional timeline and activities)
Using social media to promote your event
• Set up an effective online registration process
• Post-event activities you can’t forget
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
2. Chief Creative Officer
2
YOUR SOCIAL MEDIA MENTOR
Vanessa Cabrera
yoursocialmediamentor@gmail.com
facebook.com/yoursocialmediamentor
@vanessacabrera
linkedin.com/in/vanessacabrera
Tidbit About Me: I’m expecting
my first child in June, whom I
lovingly refer to as #fatty
throughout all my social media
channels
3. 3
Grow with Constant Contact
Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events
& Registrations
Offers
& Promotions
Newsletters
& Announcements
Feedback
& Surveys
9. 9
Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-
the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
11. 11
What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting
and relevant
Email
What do I write about?
14. 14
Email
A picture is worth...
Pictures get 47% more click-through activity than
content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t
displayed by the recipient’s mail program.
Remember: your content is viewed on mobile
devices…
A picture is worth...
18. Who is it “from?”
What’s the “subject?”
When do you send
your communication?
Email
Now, later or never
Three little words that rule your world
19. 20
Email
Who is it from?
Winning the battle of priorities
CAN-SPAM Act
go to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
22. 24
Email
Winning the battle of
priorities
4 new craft beers just arrived –
Oktoberfest is here!
Joe’s Pet Store
Newsletter
ALERT: Help your dog beat the heat
this summer
Children’s Classes
Limited spaces available for
Children’s Classes
October Newsletter
23. 25
Monthly is most common
Ask yourself: “When are my
readers likely to take the
action I want?”
Email
When to send
24. 26
Email
Find your best day
Send your e-mail, watch for
best response
Select 3 days in the week
to test
Divide your list into
3 groups of people
1
2
3
25. 27
Email
Find your best time
Select 3 times on the day
with the best results
Use same 3 groups of
people
Send email at 3 different
times of day, note time
with best results
1
2
3
26. 28
Email
When to send or post
Do not be romanced by a high open rate –
measure actions!
27. 29
67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Email
Practical advice
28. 30
Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text
labels)
Email
Practical advice
(and on your mobile device)Test the email!
30. 32
Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
31. 33
Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
32. Email + Social
It influences decisions
74%
Rely on
social
networks to
guide
purchase
decisions
source: Fedelta
55%
Share
purchases
on social
networks
source: Fedelta
68%
Learn more
about a
charity if they
see a friend
posting
about it
source: MDG Advertising
33. 35
Email + Social
Email & Social
You have to use both
Drive traffic back
to your list, email, etc...
Amplify your email
Intro/Welcome/What we’re doing today
At the core of marketing is the idea that it’s intended to elicit a physical, measurable response…you don’t create and send newsletters, or post updates, or solicit feedback or plan events without some objective in mind, some goal in mind that your campaign is intended to achieve.
We often refer to the “call to action” as part of your communications…the request for someone to join your mailing list, to visit your store, to sign up for your annual fundraising gala…because at the end of the day that’s what marketing is all about. It’s about getting someone with whom you, your business or your organization has a relationship to take an action that will help your organization to succeed.
DN Note: this isn’t intended to educate about goals/objectives…we have other sessions for that.
We’re not going to talk about marketing principles, or goals and objectives today. No, today we’re here to talk about marketing campaigns: those collections of marketing activities that make up an effort intended to drive an action that leads to achieving a specific goal. Specifically we’ll be focusing on newsletters and announcements, and their close cousin, social engagement.
Simply put, these activities are primarily about communication, and about connecting with your readers. But that doesn’t mean that they aren’t also a great way to drive action. And today we’re going to talk about how you can deliver the most effective newsletters possible.
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,
Clarify that this is new content but that some of the same strategies we have taught in the past still apply
So they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to it
Throughout the session with short exercises for them to complete. Next ask …)
How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the information
Covered in the session should help them start to move the needle.
This slide should give you a chance to quickly introduce the Constant Contact suite of products to your audience.Many will not know we have all of these, so it’s a great and short commercial.
Here’s what we’re going to do today…
[click to build] we’ll review what exactly a campaign is, and we’ll make sure we’re all on the same page in understanding what we mean when we say “newsletter.”
[click to build] next we’ll talk about Email and provide you with some tried-and-true tips for more effective email marketing.
[click to build] then we’ll make the connection between Email and Social media…because they really have become inseparable.
[click to build] we’ll then talk at length about social media, specifically what you should be thinking about if you’re starting to build your social media presence, including some insight into the “Big 5” networks and how to think about what to say on social media.
[click to build] finally, we’ll talk about some next steps you can take.
I also want to make a quick not about “for” and “non” profits, and industry verticals…I’m often asked how the things I’m talking about should be adjusted or changed for a nonprofit or a services (B2B firm) or someone in a different industry vertical. I hear “I’m not a brick-and-mortar business, so how does this apply to me. The good news is that the principles that will be discussed are largely universal…they can benefit a non-profit just as much as they can a for-profit, a B2B business can follow these just as readily as a B2C, that a restaurant can succeed with these ideas just as readily as a yoga studio, a church or a book store. Yes, you may have different considerations to make for your select audiences, but in large part what we’re teaching are best practices, and they’re best practices across the board.
I want to give you a simple definition, or a framework, for what marketing really is.
You already know, generally, what it is – but when I say the word marketing, I mean something very specific and it’s important that we are on the same page. My definition of marketing has three simple parts – you define an audience: a group of people that you want to target. You reach out to them with a message that is specific to that audience. And you seek to elicit a physical and measurable response. A click, a reply, a call, a purchase, a referral – these are all actions that represent a decision made by a human to react to your message.
Keep this in mind as we discuss marketing and marketing campaigns and the ways to deliver the most effective campaigns. You’re doing these things because you want people – your customers, your clients, your donors or supporters – to DO SOMETHING.
[click to next slide]
First, let’s talk about “campaigns” - -what does that word really mean?
Very simply there are two parts to a campaign…
First, you [click to build] push out some sort of content (and we’ll talk more about “what content” in a bit) to your followers, supporters, etc.
Second, you hope to [click to build] “pull” some sort of response from them – you want them to read, forward or share what you sent, show up, call, attend – you want them to take an action of some sort
Think about a campaign in terms of push/pull and more importantly do not think about it as just putting an offer out there and making the sale… in this new marketing world, it’s more like a conversation – which lendsitself to that advantage we talked about that you have over big business. As a small company, you can engage in a conversation that feels and in fact IS much less like a sales gimmick and more like nurturing a relationship.
If you’re doing it right, it will seem like that from both sides of that conversation.
Simply put, a newsletter is a communication you send (usually through email) to your customers, supporters, clients, volunteers sharing information and relevant insights that they want to read.
Simple!
[click to next slide]
[NOTE: these reflect the different types of newsletters available to customers in the Toolkit product flow…all of these should make sense except for perhaps the “Custom code email,” which could simple be presented as a form of communication where you go the extra step to customer colors, the template and the in-message presentation using custom HTML code instead of a stock template.]
There are lots of different types of communications, loosely referred to as newsletters, that you might send. These [click to build…all will build automatically] are just a few examples…from sending a quick update just to keep your audience informed, to a simple card or announcement, all the way to what we call a custom-code email…where you or a designer you work with create your own email in our platform using your own custom code.
[Speaker note: this isn’t a bad place to pause and ask what other types of communications the audience might lump in under the “newsletter” heading…and to note if/how there are differences along industry or vertical lines.]
[click to next slide]
[these all build automatically after first click…speaker can choose to highlight one or two, or all, or different ones if wanted]
Source for 67%: Jeanne Jennings, Marketing Sherpa: “Preview Panes, Image Blocking and My Pitch to Have Microsoft Outlook Turn Images on by Default,” June 2010
This slide is a great one to refer back to after you’ve left the class today, almost like a checklist for your email marketing – it’s just some simple, practical advice for getting better response in your emails. I’ll go through them quickly.
Many people do not see pictures in their emails, and text links get more clicks than a beautiful button -- probably because of that 67% stat.
Make sure your logo is left or center, not right – because people often see email in small windows that eclipse the right side, and make sure your company name is in text near the top. If your name is only in a graphic of your logo, all those people with no pictures will not realize the message is from you at first glance.
The action you want people to take should be above the scroll line – most people do not scroll, and do not give too many choices, one or two at most. People do not have time to window shop and make decisions in your email. If you want them to take action, reduce the number of choices.
Make sure all of your pictures are clickable, this is easy to do with our tools and test your message on yourself, send it to yourself and if you can, test it on your cell phone or iPad too, just to know it looks good for everyone.
I’ve said it a few times already…be sure to test your newsletters on yourself. Tools like Constant Contact make it easy to send a test email to yourself or someone else so you can view it on a desktop, on your mobile phone…
[Speaker: you could pause here and ask the audience for other tried-and-true tips that they follow. If you hear something new or creative, share it with your fellow speakers and the folks building the content!]
[these all build automatically after first click…speaker can choose to highlight one or two, or all, or different ones if wanted]
Source for 67%: Jeanne Jennings, Marketing Sherpa: “Preview Panes, Image Blocking and My Pitch to Have Microsoft Outlook Turn Images on by Default,” June 2010
This slide is a great one to refer back to after you’ve left the class today, almost like a checklist for your email marketing – it’s just some simple, practical advice for getting better response in your emails. I’ll go through them quickly.
Many people do not see pictures in their emails, and text links get more clicks than a beautiful button -- probably because of that 67% stat.
Make sure your logo is left or center, not right – because people often see email in small windows that eclipse the right side, and make sure your company name is in text near the top. If your name is only in a graphic of your logo, all those people with no pictures will not realize the message is from you at first glance.
The action you want people to take should be above the scroll line – most people do not scroll, and do not give too many choices, one or two at most. People do not have time to window shop and make decisions in your email. If you want them to take action, reduce the number of choices.
Make sure all of your pictures are clickable, this is easy to do with our tools and test your message on yourself, send it to yourself and if you can, test it on your cell phone or iPad too, just to know it looks good for everyone.
I’ve said it a few times already…be sure to test your newsletters on yourself. Tools like Constant Contact make it easy to send a test email to yourself or someone else so you can view it on a desktop, on your mobile phone…
[Speaker: you could pause here and ask the audience for other tried-and-true tips that they follow. If you hear something new or creative, share it with your fellow speakers and the folks building the content!]
So, we’ve talked through a number of different ways you can think about making your newsletters, whatever the type and goal, more effective. And earlier we mentioned in a couple of different places that you should be thinking about how you might repurpose content or images for social media.
That’s because social media has become an important component of the marketing toolkit. We’re not going to go into depth about which social channels might be best for you, or the specifics of each channel or what to say on each channel.
I just want to spend a few minutes addressing the importance of social media as a marketing tool, and why it’s so important that you start to think about email and social media at the same time, as connected pieces of the same communications effort.
You may have wondered if you need to be focused on both social media and email marketing. Or you may have asked “Why is social media important for your business or nonprofit?”
The answer to the first question is, “yes!” you do need to do both. That’s because of the answer to the second – social media has impacted businesses and nonprofits in a big way. It’s how many new customers or clients or donors are finding organizations, and it’s how many organizations are staying top of mind for their current customers, clients or donors, as well as helping to make them loyal, repeat contributors.
Just how big has the shift to include social media in the marketing mix been? We’ve done some research…
Five years ago, in 2008, we asked small businesses what kinds of tools they were using for marketing. [click to next slide]
Only 10% were using social media marketing.
Compare that to just 5 years later, when [click to next slide]
that has gone up to 87%. Why? Because social media works. You’re small businesses – you don’t do things that don’t work.
That’s quite a statistic, and shows just how integral social media has become as a marketing tool for all organizations. But when we say “it works,” what do we mean? If small businesses, nonprofits, independent consultants and others don’t do things that don’t work, then what is it about social media that “works?”
[click to next slide]
It works because it influences decisions. It works because it has become a primary driver of behavior.
[click to build] It influences purchasing – 74% of shoppers rely on social networks to guide purchase decisions
[click to build] It influences word of mouth. Your customers tell their friends about you – 55% of people share information about their purchases on social media.
[click to build] It influences people’s connections to nonprofits – 68% of people will go online and learn more about the charities and causes that their friends support when their friends post about it on social media.
Purchasing stats: http://www.mediabistro.com/alltwitter/social-commerce_b46141
68% take the time to learn more about a charity if they see a friend posting about it http://mashable.com/2012/12/12/non-profits-social-media-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
Consider adding…
Those referrals are very important to your organization: 71% of consumers are more likely to purchase a product based on social media referrals. Every day, people are going online to review or recommend the businesses and nonprofits that they support, and people in their networks trust those referrals because they know the people who write them, or – if they don’t – they trust unbiased reviews from people just like them.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx
That’s why it’s so important to shift your thinking
When you combine email with social media, [click to build] the combination will both increase the reach of your email campaigns that enjoy 97% deliverability (it’s actually a even higher with Constant Contact but on average that is a standard rate).
[click to build] Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.
Let’s look at just a few businesses that have taken this to heart…
[click to build] Here’s an example of one business, Boloco (a small chain of fast-casual burrito restaurants), and how they are leveraging both email and social media together.
They use a lot of the best practices we covered – they have brand consistency across platforms, great images, and good subject lines.
[click to build] Here’s an example of one non-profit, Girl Scouts of Northeast Texas, and how they are leveraging both email and social media together.
They – like Boloco – have carried their branding across platforms. They use images in their channels and they have a lot of great original content.
Girlscouts of NE Texas: Site Owner UID: 1098469864099(dv7p5a44)
[click to build] Here’s an example of a services business and a franchise, Liberty Tax, and how they are leveraging both email and social media together.
Again, you see brand consistency, great design, lots of helpful tips and links.