The document discusses the Elaboration Likelihood Model, which analyzes how people process persuasive messages through either the central or peripheral route. The central route uses more mental effort and message elaboration to thoroughly analyze an argument, while the peripheral route relies on irrelevant cues to accept or reject a message with less elaboration. It asks how this model can be useful in analyzing messages in the workplace and determining when the central or peripheral route would be best.

1. Andrea Albert
Kennedy Hardman
Amanda Rios

2. Why is the Elaboration Liklihood model
important?
How can we use this way of analyzing
messages in our daily work lives?

3. The peripheral route does not allow for
message elaboration and accepts or rejects
the message based on irrelevant cues verses
combing through the issue.

4. The central route uses high mental effort
and message elaboration. It is the cognitive
process of analyzing a message

5. 1.
2.
3.
4.
5.
6.
Reciprocation
Consistency
Social proof
Liking
Authority
Scarcity

6. 


Motivated to process
Able to process
Cognitive processing

10. 

What is the Elaboration Liklihood Model
When is it best to use Central verses
Peripheral routes in the workplace?