3. Creative Strategy
Reinforce the Four Does More
advertising campaign by
showing and demonstrating
the benefits of using
Visible Difference.
4. Look & Feel
Clean. Crisp. White.
White background so that product and talent are the primary focus.
Beautiful Skin.
White background will really make the skin tones pop -
in fact the skin tones will be the only color in the
commercial besides the red in the Elizabeth Arden logo.
Talent will need to have good skin, natural beauty -
as well as - beautiful hands.
Informative. Fun.
The visual focus will be to promote the Four Does More
campaign - with fun elegant graphic elements - strong product
shots and beautiful women using assorted products.
5. Music: Pure
Step One - Cleanse
Step Two - Tone
Step Three - Treat
Step Four - Moisturize.
The spa inspired daily skincare regimen that -
makes a visible difference in as little as 6 days!
The Four Does More Difference!
See for yourself!
Visible Difference from Elizabeth Arden.
Board One Script
6.
7. Board Two Script
Music: Pure or Happy
Step One - Cleanse.
Step Two - Tone.
Step Three - Treat.
Step Four - Moisturize.
4 easy steps that help skin reveal
it’s natural health and radiance...
See a visible difference
in as little as 6 days!
The spa inspired skincare regimen -
in four easy steps -
The Four Does More Difference!
See for yourself!
Visible Difference from Elizabeth Arden.
Beautiful!
8.
9. Board Three Script
Music: Beautiful
4 easy steps that help skin reveal
it’s natural health and radiance...
See a visible difference
in as little as 6 days!
The spa inspired skincare regimen -
in four easy steps -
The Four Does More Difference!
See for yourself!
Visible Difference from Elizabeth Arden.
Beautiful!
Music: Fade out on “Beautiful” lyrics
The song is a total departure and has a bigger sound and
energy as a result he spot would need to be more spirited - from
the editing to the talents attitude. We would still focus on the
product but I’ve added more talent of varying age to show that
you are “Beautiful” at any age - it’s an attitude not a number!
The spot could also run with just music and graphics with no VO.
Overall this spot could be a lot of FUN!
