This document provides production details for an educational poster being created by Crayola Canada, including file names, job numbers, fonts, and printing specifications. It specifies that pre-press bureaus will be responsible for checking final drawings before making plates and that any changes must be approved by the client and design firm. The client is responsible for proofreading all text and ensuring legal requirements are met.

1. SPECIAL COMMENTS:
DATE: Aug. 23, 2012 TIME: 6:30 am
FILE NAME: Crayola_EduPoster_Section1_E.ai
SOFTWARE: Adobe Illustrator CS5
DIE/TEMPLATE SOURCE/ORIGIN: 24” X 18”
BLUE DART JOB NUMBER: CRY12 004
CLIENT: Crayola Canada
PRODUCT CATEGORY: Educational Posters
PRODUCT NAME: Section1_ENGLISH
PRODUCT CODE:
UPC CODE:
Colour separators; pre-press service bureaus and/or printers will be responsible for checking final mechanical drawings prior to making plates.
Items to be checked include registration, plate tolerance, accuracy in measurements, and details of construction. Both the client and the
design firm should preapprove any changes made to accommodate production requirements. The client is responsible for proofreading all
copy, and the client’s legal department confirms that all legal requirements have been met. Suppliers should submit colour proofs to the client.
COLOURS:
FONTS:
Arial MT
Myriad Pro
Postino
1238 Queen Street East, Suite 200
Toronto, ON M4L 1C3
Tel 416.694.5000 Fax 416.694.5006
akukla@bluedart.ca
SECTION 1_ENGLISH
COMPLEMENTARY
COLOURS
ANALOGOUSCOLOURS
TRIADCOLOURS
Y
Yellow
O
r
a
n
g
e
R
e
d
-
O
r
a
n
g
e
R
e
d
-
V
i
o
l
e
t
V
i
o
l
e
t
B
l
u
e
-
V
i
o
l
e
t
B
l
u
e
B
l
u
e
-
G
r
e
e
n
G
r
e
e
n
Green-Yellow
R
e
d
Yellow-Orange
S
e
c
o
n
d
a
r
y
S
e
c
o
n
d
a
r
y
Primary Primary
Primary
Primary
Secondary
TINT
Colour
+
White
SHADE
Colour
+
Black
A wavelength of light seen by the eye when
it bounces off a surface
W
A
R
M
C
O
O
L
HUE The name given to a colour, e.g., red, blue.
VALUE The lightness or darkness of a colour.
INTENSITY The brightness or dullness of a colour.
PRIMARY Red, yellow, blue - these colours cannot be mixed from
other colours. All other colours are mixed from them.
SECONDARY Violet, orange, green - they are created by mixing
equal amounts of two primary colours.
TERTIARY Created by mixing secondary and primary colours
together, e.g., red-violet, blue-green.
TINT SHADE
A wavelength of light seen by the eye when
i b ff f
Colour Lightness or darkness in colour or an artwork
HIGH
Thelightest
values
HIGHKEY
LOWKEY
GREYSCALE
CONTRAST
SPACE
LOW
Thedarkest
values
VALUE SCALE A way to show a range of values by placing different shades
of grey (or a colour) in stages starting with the lightest and
progressing to the darkest.
SPACE Lighter values appear closer to the viewer, darker values
appear farther away.
CONTRAST The greater the contrast between lights and darks the more
visible and dynamic an object appears.
HIGH KEY Artworks with mostly light values.They tend to create a
happy mood.
LOW KEY Artworks with mostly middle to low values.They tend to
create a serious mood.
VALUESCALE
LO
The
valu
test

2. SPECIAL COMMENTS:
DATE: Aug. 23, 2012 TIME: 6:30 am
FILE NAME: Crayola_EduPoster_Section2_E.ai
SOFTWARE: Adobe Illustrator CS5
DIE/TEMPLATE SOURCE/ORIGIN: 24” X 18”
BLUE DART JOB NUMBER: CRY12 004
CLIENT: Crayola Canada
PRODUCT CATEGORY: Educational Posters
PRODUCT NAME: Section2_ENGLISH
PRODUCT CODE:
UPC CODE:
Colour separators; pre-press service bureaus and/or printers will be responsible for checking final mechanical drawings prior to making plates.
Items to be checked include registration, plate tolerance, accuracy in measurements, and details of construction. Both the client and the
design firm should preapprove any changes made to accommodate production requirements. The client is responsible for proofreading all
copy, and the client’s legal department confirms that all legal requirements have been met. Suppliers should submit colour proofs to the client.
COLOURS:
FONTS:
Arial MT
Myriad Pro
Postino
1238 Queen Street East, Suite 200
Toronto, ON M4L 1C3
Tel 416.694.5000 Fax 416.694.5006
akukla@bluedart.ca
SECTION 2_ENGLISH
ORGANIC Free-flowing, created by nature.
GEOMETRIC Based on geometry, e.g., circle,
square, triangle.
NEGATIVE The shapes around or between
the positive shape - the background.
POSITIVE The self-contained, 2-dimensional figure.
2-DIMENSIONAL Has height and width.
A 2-dimensional figure or object
ORGANIC
GEOMETRIC
NEGATIVE
POSITIVE
2-DIMENSIONAL
Do you see the two faces or the goblet?
MASS
Sphere
Cylinder
Cone
Cube
ORGANIC
GEOMETRIC
OPEN/CLOSED
3-DIMENSIONAL
ORGANIC Free-flowing, created by nature.
GEOMETRIC Based on geometry, e.g., sphere,
cube, cylinder.
OPEN Has spaces that can be looked into.
CLOSED Is self-contained with no open spaces.
MASS Has bulk and weight.
3-DIMENSIONAL Has height, width and depth.
A 3-dimensional figure or object

3. SPECIAL COMMENTS:
DATE: Aug. 23, 2012 TIME: 11:10 am
FILE NAME: Crayola_EduPoster_Section3_E.ai
SOFTWARE: Adobe Illustrator CS5
DIE/TEMPLATE SOURCE/ORIGIN: 24” X 18”
BLUE DART JOB NUMBER: CRY12 004
CLIENT: Crayola Canada
PRODUCT CATEGORY: Educational Posters
PRODUCT NAME: Section3_ENGLISH
PRODUCT CODE:
UPC CODE:
Colour separators; pre-press service bureaus and/or printers will be responsible for checking final mechanical drawings prior to making plates.
Items to be checked include registration, plate tolerance, accuracy in measurements, and details of construction. Both the client and the
design firm should preapprove any changes made to accommodate production requirements. The client is responsible for proofreading all
copy, and the client’s legal department confirms that all legal requirements have been met. Suppliers should submit colour proofs to the client.
COLOURS:
FONTS:
Arial MT
Myriad Pro
Postino
1238 Queen Street East, Suite 200
Toronto, ON M4L 1C3
Tel 416.694.5000 Fax 416.694.5006
akukla@bluedart.ca
SECTION 3_ENGLISH
The area around, inside or between shapes or forms
DEEP Theillusionof depthonaflatsurface.Ithas
foreground,middlegroundandbackground.
SHALLOW Theillusionofdepthonaflatsurface.Ithas
foregroundandbackground.
BACKGROUND Thespacethatseemsfarawayfromtheviewer.
MIDDLE GROUND Thespacebetweentheforegroundand
thebackground.
FOREGROUND Thespacethat seemsclosesttotheviewer.
OVERLAPPING
Objectsblockout
otherobjects
COLOUR
Objectsfartheraway
aredullerandfuzzier
thanthoseinfront
RELATIVESIZE
Objectsclosestto
viewerarebigger
thanthoseinback
PLACEMENT
Objectshigheron
pictureplaneseem
fartheraway
BACKGROUND
MIDDLE GROUND
FOREGROUND
PICTURE PLANE
PLACEMENT
RELATIVESIZE
COLOUR
OVERLAPPING
A path created by a moving point such as a pencil
created by a moving point such as a
Line
Line
Line
Line
REAL The way something actually feels, e.g., rough, smooth, furry.
SIMULATED The way something looks as if it feels.The impression that a
flat surface is 3-dimensional, e.g., the surface looks as if it is
rough, but it is really flat.
The way a surface feels, or looks as if it feels
TEXTURE
Bumpy,smooth,
rough
FOCUS
Sharp,distinct,
blurry,fuzzy
DIRECTION
Diagonal, vertical,
horizontal, curved
WIDTH
Thick, thin,
heavy, light,
big, small
LENGTH
Long,short
The way a surface feels, or looks as if it feels
o
Texture
Texture
Texture
Texture
Texture
Textur
u
ur
tu
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u
u e
re
e
re
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
Tex
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e
e t
tu
xtu
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
t
ex
xt
x
ex
x
x
x
x
x
x
x
x
x
x
x
x
ex
x
x
x
x
x
x
x
x
x
x
x
x
x
x
T
Te
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T r
ure
r
re
r
r
r
r
r
e e
e
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T tu
T
FOCUS