The document describes several customer use cases for the Ektron content management system. It outlines their pain points such as needing an intuitive website, easy content creation and maintenance, improved ecommerce capabilities, and streamlined content delivery to mobile. It then explains how Ektron addressed these needs by providing features like taxonomy for search, API integration, and accessibility checking. The results outlined include increased traffic, leads, and sales conversions as well as cost reductions and productivity gains.

1. Customer Pain Points: Connect audience and VMFA resources in an intuitive mannerCreate a dynamic, user-friendly websiteContent must be easily created and maintained by contributorsThe Virginia Museum of Fine Arts (VMFA)

2. Why Ektron Works: “Ironworks was asked to create an informative, dynamic, user-friendly website… all features we knew could be answered by Ektron.”The Virginia Museum of Fine Arts (VMFA)

3. Results: Site traffic increased by 115 percent Average time visitors spend on site more than doubledEktron Web Content Management system supports easy-to-use content contribution and administrationThe Virginia Museum of Fine Arts (VMFA)

4. Customer Pain PointsImprove presentation of Web storeImprove Search to help customers find productsOffer custom discount options without back office changesAllow marketing to add product descriptions without requiring IT supportThe Medical Group Management Association (MGMA)

5. Why Ektron WorksEktron eCommerce module provides a complete Web marketplace100 percent .NET applicationEktron API ties into back-end systems quickly and efficientlyThe Medical Group Management Association (MGMA)

6. ResultsMarketing group can change product information within minutesEktron search engine helps visitors find the right offering Ektron integration with Personify™ software provides a total solution from shopping to checkoutThe Medical Group Management Association (MGMA)

7. Customer Pain Points: Create public service website for travelers with sales and service featuresTake marketing strategy online and generate results better than previous off- and online activitiesAccessibility considerations required text-only and mobile versionsDocklands Light Railway, London

8. Why Ektron Works:Ektron taxonomy for effective site searchEktron API framework allows a “write once, read many” approach to site architectureEktron accessibility checker alerts contributors when content does not meet required standardsDocklands Light Railway, London

9. Docklands Light Railway, London“Ektron in-context analytics have helped to achieve dramatic conversion improvements.“ “Ektron taxonomy and Smart Form data provides a solid platform to make use of other Ektron functionality such as blogs, forums and multivariate testing. ”

10. ResultsIncrease in visitor levels from 15,000 to 88,000 per monthOrganic search traffic increased by 20 percent within one month after site launch10 percent improvement in website bounce rate and 40 percent increase in user engagementContent available for more than 6,000 mobile visitors each monthDocklands Light Railway, London

11. Customer Pain Points: Deliver content to increasing number of mobile visitorsMake content from existing site mobile-readyChange main and mobile site content without duplicating effortsUniversity of Tampa Mobile

12. ResultsMobile-optimized Admissions Inquiry form provides prospects with mobile optionsUniversity’s Mobile Directory integrated with Smartphone capabilitiesUT Mobile site and UT main site content managed and updated seamlesslyUniversity of Tampa Mobile“You change content within the Ektron system and those changes are reflected on both sites instantly. ”“Being able to maintain the site through one platform and keep information consistent across both sites is a major benefit.”

13. Customer Pain PointsRaise market awareness of bank’s products Drive new business leads Produce measurable results for executive reviewLloyds TSB Commercial Finance

14. Results and MetricsVisitor numbers increased by 90 percent Lead numbers increased by 150 percent Conversion rate increased 30 percentLloyds TSB Commercial Finance

15. Customer Pain Points:Streamline ticket sales processTarget advertising based on localeSolution must work in a .NET environmentOffload content updates from IT to business units Feld Entertainment

16. Results:Visits double on Ringling Bros. website30 percent reduction of IT time in site maintenanceFeld Entertainment now maintaining triple the sites they had in 2007 with the same number of IT resourcesFeld Entertainment

17. Feld Entertainment“The entire company can now put information up on the intranet. Every department has the tools to make changes and updates themselves.”“Ektron has been really helpful in maximizing our productivity.”“We now have at least three times the number of sites and the same number of team members. That’s due to the increased productivity of the team and being able to offload the content work onto the business units.”

18. Customer Pain Points:Must interact with the University’s pre-existing Active Directory systemMust be customizable and compliant with Web standards including XML and .NETHad to reduce technical time in troubleshooting content problemsRyerson School of Journalism

19. Why Ektron:Ektron could improve and streamline the process of authoring, editing, and managing Web content for all stakeholders - students, faculty and technical staffRyerson School of Journalism

20. Ryerson School of Journalism“Students only have to complete certain fields and they’ve created this beautiful functioning Web page.”“Ektron’s content management system is easily managed by a single administrator, saving time and increasing productivity.”“Students focus more on producing content rather than troubleshooting technical problems.”

21. Customer Pain PointsBuild a strong online community Manage massive amounts of data Find a sophisticated and established content management systemOKBlitz.com

22. ResultsProductivity gainsCost reductionsNew revenue generationAn engaged Web audienceOKBlitz.com

23. ResultsReporters have taken ownership of content updates Ektron built-in social features reduced development costs Hyperlocal advertising generates new revenueOKBlitz community driving news storiesOKBlitz.com

24. OKBlitz.com“Having the community elements Ektron provides significantly reduced our development costs.”“There’s a huge amount of content coming in that really demonstrates the strength of Ektron. ““Ektron Smart Forms have given us the capability to sell targeted advertising that wouldn’t be possible without Ektron.“