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WELCOME TO
EKKAMAI
Analysis by
Eakarat Pimthai
SCOPE OF ANALYSIS
 Potential Dimension > Office Building / Mixed-use, Commercial Area, Infrastructure, Public Transit
 Investment Dimension > Land Price, Demand Trend, Leasing / Yield, Resale / Capital Gain
The trend of community growth in Ekkamai comes from the ease of transportation.
Location Overview - Ekkamai
1. Transportation systems allow Ekkamai to be a convenient place to live
Ekkamai has Connections with other routes in the area. It is possible to
connect to sub-streets while traveling by car within Ekkamai, including the main
street (which the BTS runs through) Sukhumvit.
2. Ease of traveling from office building areas in Sukhumvit to Bangna
Office building areas are often located in the CBD especially in Sukhumvit.
Therefore, condominiums are built from the beginning of Sukhumvit street to the
end of Sukhumvit street along the BTS stations. However, in the near future, there
will be more office buildings in Bangna. As a result, Ekkamai will be the center of
office building areas in the CBD and there will be more office buildings in Bangna.
Trend of Land prices in Ekkamai
Land Price Rises in Ekkamai ( MP-Zone 08 Soi Sukhumvit 63 )
End of Soi Ekkamai
( 500,000 Baht / Wa2 )
YoY  11.1%
Beginning of Soi Ekkamai
( 1,100,000 Baht / Wa2 )
YoY  10.0%
BTS – Ekkamai Station
( 1,200,000 Baht / Wa2 )
YoY  20.0%
Reference: Analysis of Land Prices in the BMR 2018, AREA and forecast by RPS
Remark: (1) Price per Square Wa
(2) CAGR (Compound Annual Growth Rate) is the average annual growth rate of investment
(3) CAGR of land prices in BMR = 4.10%
Reference: Land Price 2018, AREA
Remark: (1) Price per Square Wa
(2) YoY comparing year 2017 to 2016
850,000
850,000
300,000
900,000
900,000
350,000
950,000
950,000
400,000
1,000,000
1,000,000
450,000
1,200,000
1,100,000
500,000
1,300,000
1,200,000
550,000
BTS Ekkamai Station Begining of Ekkamai Rd. End of Ekkamai Rd.
2013 2014
2015 2016
2017 2018F
Land Prices 2010 – 2018f
Land price in Ekkamai (2010 – 2018)
Reference: Analysis of Land Prices in the BMR 2018, AREA and forecast(f) by RPS
Remark: (1) Price per Square Wah
(2) ) CAGR (Compound Annual Growth Rate) is the average annual growth rate of investment
(3) CAGR of land prices in BMR = 4.10%
(4) YoY comparing year 2017 to 2016
Sample Sites 2010 2011 2012 2013 2014 2015 2016 2017 2018(f)
CAGR
2013 to 2018
YoY
2016 - 2017
BTS Ekkamai Station 600,000 650,000 750,000 850,000 900,000 950,000 1,000,000 1,200,000 1,300,000 10.59% 20.00%
Beginning of Ekkamai St. 600,000 650,000 750,000 850,000 900,000 950,000 1,000,000 1,100,000 1,200,000 8.24% 10.00%
End of Ekkamai St. 250,000 260,000 280,000 300,000 350,000 400,000 450,000 500,000 550,000 16.67% 11.11%
Average land prices growth rate in
Ekkamai:
Reference AREA and forecast by RPS
6.9% 12.8% 11.3% 9.5% 8.5% 7.7% 13.7% 9.1% 9.96%
Average land prices increase in BMR:
Reference AREA 2018
4.4% 4.0% 3.7% 4.6% 3.5% 3.2% 4.0% 4.0% 5.3% 4.10%
Market Situation - Ekkamai
Market Overview in Ekkamai (2014 – 2017)7,066
4,577
4,495
4,243
4,369
3,971
3,611
3,687
6,182
3,625
3,971
3,774
4,008
2,996
2,873
3,241
87% 79% 88% 89% 92%
75% 80% 88%
-10%
10%
30%
50%
70%
90%
110%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half
2014 2015 2016 2017
Total Supply Total Demand %Sold
Market overview in Ekkamai
Supply has gradually decreased and demand is getting higher in
Ekkamai because Ekkamai is close to Thonglor, yet the density of
residents is less and it is more private, making Ekkamai desirable.
Another reason that demand may have increased in Ekkamai may
have came from its large expat communities. Therefore, investors
may see potential to earn rental incomes in this area.
Total demand indicates the amount of rooms bought and total supply indicates the amount
of rooms that are offered to be sold from the past till the present. In addition, the
information presented only correlates to the stocks left during the survey period.
New Projects
There were only 4 new projects in the past 2 years. High
demand was observed and some of these projects were almost
sold out.
New demand indicates the amount of newly bought and supply indicates the sold units
during the survey period (only new launch projects).
Supply has decreased by an average of 10% per year
242
291
612
1489
373
91
291
612
733
298
-100
100
300
500
700
900
1100
1300
1500
1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half
2014 2015 2016 2017
New Supply New Demand
Sold 38%
Sold 100%
Sold 100%
Sold 49%
Sold 80%
Price Trend - Ekkamai
Project Direction New condominium prices rose following the continual
growing land prices.
In the second half of 2017, the average condominium
price in Ekkamai is 141,914 THB/Sq.m. Overall prices in Ekkamai
during the past 4 years has risen up by 31%. When taking a closer
look at new condominiums, the selling price was around 172,624
THB/Sq.m. representing an increase of 40% during the past 4
years.
Aforementioned information indicated that prices can rise by 8%
per year. Therefore, new projects launched tend to be in the higher-
end segment and have higher selling prices aligning to land prices.
107,755 109,796
116,208
124,468 129,206
142,798
135,335
141,914
-
20,000
40,000
60,000
80,000
00,000
20,000
40,000
60,000
1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half
2014 2015 2016 2017
Avg.Price (B./Sq.m.)
122,919
164,094
104,667
142,925 172,624
The ACE Ekamai
M Thonglor
The Line
SKV 71
Life
SKV 48
C Ekkamai
RHYTHM Ekkamai
The Niche Mono
Siamese
Exclusive 42
New Project Average Price (B./Sq.m.)
Selling prices of new condominium projects in 2018
started at 175,000 – 180,000 THB/Sq.m. which is
higher than the previous year (around 3%), but
it is still lower than the rising land prices.
HOT Segment - Ekkamai
Trend of Price Levels
Categorizations of Prices D - Segment : Less than 50,000 Bath / m2 D Segment : 50,000 – 69,999 Bath / m2 C Segment : 70,000 – 99,999 Bath / m2 C+ Segment : 100,000 – 129,999 Bath / m2
B Segment : 130,000 – 159,999 Bath / m2 B+ Segment : 160,000 – 199,999 Bath / m2 A Segment : 200,000 – 299,999 Bath / m2 A+ Segment : 300,000 – 399,999 Bath / m2 S Segment : More than 399,999 Bath / m2
471
832
495
52
410
16
468
419
35
182
26
395
191
20
10%
44%
91%
33%53%
0% 16%
73%
43%
78%
31%
23%
58%
75%
-1
-0.5
0
0.5
1
0
500
1000
1500
2000
D- D C C+ B B+ A A+ S
Supply 2H2016 Supply 1H2017 Supply 2H2017
%Sold 2H2016 %Sold 1H2017 %Sold 2H2017
3 1
2.5
11.8
Units / Month
0.7
Units / Month
5.1
Units / Month
6.2
Units / Month
2.5
Units / Month
2
Project
2
Project
3
Project
3
Project
1
Project
Absorption Rate
No. of Project
Market Analysis by Segment Time to GO
ระยะเวลาที่คาดว่าจะขายหมด
1.7
13.5
19.8
4.3
2.0
D-
D
C
C+
B
B+
A
A+
S
= Recommended SegmentAverage = 7.3
Month
Month
Month
Month
Month
“The price levels in the past have been around Segment B to
B+. Segment C / B+ / A are the price levels that RPS
recommends”
Re-sale and Leasing: Ekkamai
Rental returns, capital gains, and the average price of second hand homes for Segment B
Within Soi Ekkamai
Capital Gain
= 4.66% per year
Rental Yield
= 5.8% per year
AVG Rent Price
= 645.85 Baht / m2 /month
The beginning of Soi Ekkamai
Capital Gain
= 3.0% per year
Rental Yield
= 5.7% per year
AVG Rent Price
= 740.21 Baht / m2 / month
Reference: PLUS PROPERTY – closed deal & HIPFLAT – asking price
Estimate by Research and Plus Strategic Development ( RPS )

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Ekkamai Analysis 2018

  • 2. SCOPE OF ANALYSIS  Potential Dimension > Office Building / Mixed-use, Commercial Area, Infrastructure, Public Transit  Investment Dimension > Land Price, Demand Trend, Leasing / Yield, Resale / Capital Gain
  • 3. The trend of community growth in Ekkamai comes from the ease of transportation. Location Overview - Ekkamai 1. Transportation systems allow Ekkamai to be a convenient place to live Ekkamai has Connections with other routes in the area. It is possible to connect to sub-streets while traveling by car within Ekkamai, including the main street (which the BTS runs through) Sukhumvit. 2. Ease of traveling from office building areas in Sukhumvit to Bangna Office building areas are often located in the CBD especially in Sukhumvit. Therefore, condominiums are built from the beginning of Sukhumvit street to the end of Sukhumvit street along the BTS stations. However, in the near future, there will be more office buildings in Bangna. As a result, Ekkamai will be the center of office building areas in the CBD and there will be more office buildings in Bangna.
  • 4. Trend of Land prices in Ekkamai Land Price Rises in Ekkamai ( MP-Zone 08 Soi Sukhumvit 63 ) End of Soi Ekkamai ( 500,000 Baht / Wa2 ) YoY  11.1% Beginning of Soi Ekkamai ( 1,100,000 Baht / Wa2 ) YoY  10.0% BTS – Ekkamai Station ( 1,200,000 Baht / Wa2 ) YoY  20.0% Reference: Analysis of Land Prices in the BMR 2018, AREA and forecast by RPS Remark: (1) Price per Square Wa (2) CAGR (Compound Annual Growth Rate) is the average annual growth rate of investment (3) CAGR of land prices in BMR = 4.10% Reference: Land Price 2018, AREA Remark: (1) Price per Square Wa (2) YoY comparing year 2017 to 2016 850,000 850,000 300,000 900,000 900,000 350,000 950,000 950,000 400,000 1,000,000 1,000,000 450,000 1,200,000 1,100,000 500,000 1,300,000 1,200,000 550,000 BTS Ekkamai Station Begining of Ekkamai Rd. End of Ekkamai Rd. 2013 2014 2015 2016 2017 2018F
  • 5. Land Prices 2010 – 2018f Land price in Ekkamai (2010 – 2018) Reference: Analysis of Land Prices in the BMR 2018, AREA and forecast(f) by RPS Remark: (1) Price per Square Wah (2) ) CAGR (Compound Annual Growth Rate) is the average annual growth rate of investment (3) CAGR of land prices in BMR = 4.10% (4) YoY comparing year 2017 to 2016 Sample Sites 2010 2011 2012 2013 2014 2015 2016 2017 2018(f) CAGR 2013 to 2018 YoY 2016 - 2017 BTS Ekkamai Station 600,000 650,000 750,000 850,000 900,000 950,000 1,000,000 1,200,000 1,300,000 10.59% 20.00% Beginning of Ekkamai St. 600,000 650,000 750,000 850,000 900,000 950,000 1,000,000 1,100,000 1,200,000 8.24% 10.00% End of Ekkamai St. 250,000 260,000 280,000 300,000 350,000 400,000 450,000 500,000 550,000 16.67% 11.11% Average land prices growth rate in Ekkamai: Reference AREA and forecast by RPS 6.9% 12.8% 11.3% 9.5% 8.5% 7.7% 13.7% 9.1% 9.96% Average land prices increase in BMR: Reference AREA 2018 4.4% 4.0% 3.7% 4.6% 3.5% 3.2% 4.0% 4.0% 5.3% 4.10%
  • 6. Market Situation - Ekkamai Market Overview in Ekkamai (2014 – 2017)7,066 4,577 4,495 4,243 4,369 3,971 3,611 3,687 6,182 3,625 3,971 3,774 4,008 2,996 2,873 3,241 87% 79% 88% 89% 92% 75% 80% 88% -10% 10% 30% 50% 70% 90% 110% 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 2014 2015 2016 2017 Total Supply Total Demand %Sold Market overview in Ekkamai Supply has gradually decreased and demand is getting higher in Ekkamai because Ekkamai is close to Thonglor, yet the density of residents is less and it is more private, making Ekkamai desirable. Another reason that demand may have increased in Ekkamai may have came from its large expat communities. Therefore, investors may see potential to earn rental incomes in this area. Total demand indicates the amount of rooms bought and total supply indicates the amount of rooms that are offered to be sold from the past till the present. In addition, the information presented only correlates to the stocks left during the survey period. New Projects There were only 4 new projects in the past 2 years. High demand was observed and some of these projects were almost sold out. New demand indicates the amount of newly bought and supply indicates the sold units during the survey period (only new launch projects). Supply has decreased by an average of 10% per year 242 291 612 1489 373 91 291 612 733 298 -100 100 300 500 700 900 1100 1300 1500 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 2014 2015 2016 2017 New Supply New Demand Sold 38% Sold 100% Sold 100% Sold 49% Sold 80%
  • 7. Price Trend - Ekkamai Project Direction New condominium prices rose following the continual growing land prices. In the second half of 2017, the average condominium price in Ekkamai is 141,914 THB/Sq.m. Overall prices in Ekkamai during the past 4 years has risen up by 31%. When taking a closer look at new condominiums, the selling price was around 172,624 THB/Sq.m. representing an increase of 40% during the past 4 years. Aforementioned information indicated that prices can rise by 8% per year. Therefore, new projects launched tend to be in the higher- end segment and have higher selling prices aligning to land prices. 107,755 109,796 116,208 124,468 129,206 142,798 135,335 141,914 - 20,000 40,000 60,000 80,000 00,000 20,000 40,000 60,000 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 2014 2015 2016 2017 Avg.Price (B./Sq.m.) 122,919 164,094 104,667 142,925 172,624 The ACE Ekamai M Thonglor The Line SKV 71 Life SKV 48 C Ekkamai RHYTHM Ekkamai The Niche Mono Siamese Exclusive 42 New Project Average Price (B./Sq.m.) Selling prices of new condominium projects in 2018 started at 175,000 – 180,000 THB/Sq.m. which is higher than the previous year (around 3%), but it is still lower than the rising land prices.
  • 8. HOT Segment - Ekkamai Trend of Price Levels Categorizations of Prices D - Segment : Less than 50,000 Bath / m2 D Segment : 50,000 – 69,999 Bath / m2 C Segment : 70,000 – 99,999 Bath / m2 C+ Segment : 100,000 – 129,999 Bath / m2 B Segment : 130,000 – 159,999 Bath / m2 B+ Segment : 160,000 – 199,999 Bath / m2 A Segment : 200,000 – 299,999 Bath / m2 A+ Segment : 300,000 – 399,999 Bath / m2 S Segment : More than 399,999 Bath / m2 471 832 495 52 410 16 468 419 35 182 26 395 191 20 10% 44% 91% 33%53% 0% 16% 73% 43% 78% 31% 23% 58% 75% -1 -0.5 0 0.5 1 0 500 1000 1500 2000 D- D C C+ B B+ A A+ S Supply 2H2016 Supply 1H2017 Supply 2H2017 %Sold 2H2016 %Sold 1H2017 %Sold 2H2017 3 1 2.5 11.8 Units / Month 0.7 Units / Month 5.1 Units / Month 6.2 Units / Month 2.5 Units / Month 2 Project 2 Project 3 Project 3 Project 1 Project Absorption Rate No. of Project Market Analysis by Segment Time to GO ระยะเวลาที่คาดว่าจะขายหมด 1.7 13.5 19.8 4.3 2.0 D- D C C+ B B+ A A+ S = Recommended SegmentAverage = 7.3 Month Month Month Month Month “The price levels in the past have been around Segment B to B+. Segment C / B+ / A are the price levels that RPS recommends”
  • 9. Re-sale and Leasing: Ekkamai Rental returns, capital gains, and the average price of second hand homes for Segment B Within Soi Ekkamai Capital Gain = 4.66% per year Rental Yield = 5.8% per year AVG Rent Price = 645.85 Baht / m2 /month The beginning of Soi Ekkamai Capital Gain = 3.0% per year Rental Yield = 5.7% per year AVG Rent Price = 740.21 Baht / m2 / month Reference: PLUS PROPERTY – closed deal & HIPFLAT – asking price Estimate by Research and Plus Strategic Development ( RPS )

Editor's Notes

  1. “Ekkamai” is one of the top residential areas that catches both Thais and foreigner’s interest. Because of ease of transportation that well connects people’s lifestyle and their careers. The driving factors that support this interest consist of: 1. Car access to urban lifestyle areas Sukhumvit areas are connected by the main Sukhumvit Street and sub-streets that can also link to Phetchaburi and Rama IV. What makes Ekkamai different from the others is that most of these sub-streets are not connected, for example, Asoke, Nana, and Phrom Phong but in Ekkamai it is possible to connect to Thonglor and Sukhumvit by using Soi Thinglor 10 and soi Jamjan which means these areas share their shops, stores, and other facilities. 2. Ease of transportation to office buildings with Skytrain (BTS) Ekkamai is located near office buildings zones such as Asoke, Ploenchit, Chidlom, Silom, and Sathorn. Those who live in Ekkamai are able to travel by both personal car and public transportation suach as the skytrain (BTS). 3. Ease of transportation to new office building areas In the near future, Bangna-Trad road are going to become the new CBD in Bangkok which will cause significant changes. Therefore, Ekkmai, which is located between primary office building areas (beginning of Sukhumvit street) and new office building areas (end of Sukhumvit street to Bangna), are going to become a new high-potential area. Because of potential of the area and readiness of new mass transit routes, both buyers and rental demands are expected to increase as well.
  2. Land prices in Ekkamsai rose higher that average land prices around BMR which reflecting residential needs in this area.