Utilize Mobile to Engage the Always Connected Traveler
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Utilize Mobile to Engage the Always Connected Traveler
- 1. Syniverse Proprietary 1 Utilize Mobile to Engage the Always Connected Traveler Todd Thayer, Vice President, Product Management Enterprise and Intelligence Solutions Follow Syniverse: @Mobile4Brands The third party names, marks, and logos used in this presentation are owned by the various, respective parties.
- 2. Syniverse Proprietary 2 A Day in the Life of a Mobile-Enabled Traveler Trip Offer Transaction Alert Geo-fenced offer Account Update Flight Delay Appointment Update Hotel Check-in On-Site Promotion Guest Room Request Upcoming Flight Post-Trip Offer
- 3. Syniverse Proprietary 3 The Power of the SMS Embedded Link New content available we think you’ll love! Click http://bit.ly/brand 12345 Social New content available we think you’ll love! Click http://bit.ly/brand 12345 Gaming WebPassbook Video App CouponsPictures
- 5. 5 Promotional Use Cases Video App Passbook Rich media Click here to receive your confirmation! Text “BEACH” to +4412345 for video! Download our new travel app today!
- 6. 6 Promotional Use Cases MMS Web “Flipbook” Pics Standard media Get info, coupons, offers and more! Swipe screen for new offer! LAND SNOW Learn more and contact us! TOP AIRLINES
- 7. Syniverse Proprietary 7 Reach Your Customer During Every Step of their Journey Did you know? 57% of consumers are willing to share their locations for offers 47% of consumers would like to receive a mobile offer when they are in-store or nearby Mobile coupons are redeemed 8 times as often as email coupons
- 8. Syniverse Proprietary 8 Thank You! For more information, visit mobilebrands.syniverse.com
Editor's Notes
- Background information: Veronica is a time-crunched professional who wants information and offers on the go. To stay current, Veronica has opted in to receive mobile updates from her favorite brands. Trip Offer: Veronica receives an email with a personalized offer for a trip to Cancun and purchases it on her mobile device. Transaction Alert: She books her ticket to Cancun and receives a large withdrawal notice from her bank via a push notification. Geo-fenced Offer: She receives a scratch-to-win offer from her favorite retailer’s app as she drives near the store, revealing a 20% off coupon. She stops by the store to make a purchase. Loyalty Account Update: Retailer sends Veronica a notice of loyalty rewards via push, and directs her to Passbook to view points (post-purchase). Flight Delay: The day of the flight, she receives an SMS notification that her flight is delayed, with a drink coupon for the inconvenience. Appointment Update: Veronica utilizes 2-way SMS to re-schedule her car service since her flight is delayed. Hotel Check-in: Using a mobile automated check-in program, Veronica receives her room number via the hotel app. On-Site Promotion: Walking past a hotel beacon, Veronica receives a $15 off coupon for any hotel amenity and purchases a spa package with her discount. Guest Room Request: Later, Veronica returns to her hotel room and requests towels from hotel staff via 2-way SMS chat. Upcoming Flight: She receives a Passbook notification from the airline 24 hours before her flight home to check in. Post Trip Offer: 2 days later, Veronica’s bank sends her a special credit card offer for VIP travel discounts via her bank app.
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