The document discusses effective user experience (UX) design for smartphones at GREE. It emphasizes the importance of providing immediate feedback to users, allowing mistakes to be easily corrected, and maintaining the user's context. The presentation also covers challenges like transitioning designs from feature phones, creating distinctly smartphone-like interfaces, supporting offline usage, and balancing cross-platform and operating system-specific UX approaches. The goal is to design effective UX that avoids disrupting the user's context. In closing, the author invites others to help design social media UX at GREE.