Stephen King defines fear as “A cold touch in the midst of the most familiar, applied with a sudden pressure!” Join haunting veteran Leonard Pickel as he dissects this definition and adapts it to the art of effectively scaring people in a Haunted Attraction. How mood, setting, realism, startles, the unknown, insecurity, timing, pacing misdirection all can be used to take your attraction to the next level. Covered in this session is who are we trying to scary, what scares them and how to best effect that emotion in any kind of Haunt, from yard displays to professional Halloween Events.