it talks about 7 C's in business communicaton.

1. Business Communication

2. Recap
• Barriers in Communication
• Semantic Barriers [Vocabulary, Jargons, Euphemisms, Slangs, Ambiguous
words, wrong translation]
• Socio-psychological barriers [Perceptual differences, Attitudinal differences,
Conflicting signals]
• Stereotyping, Halo effect and Selective Perception
• Personal Barriers [Emotional conflicts, poor listening, poor retention,
premature evaluation]
• Organizational Barriers [Organizational structure, rules and regulations,
role and status, superior and subordinate relationship]
• How to overcome barriers in communication

3. 7 Cs of Communication

4. 7 Cs of Communication
• Completeness
• Conciseness
• Consideration
• Concreteness
• Clarity
• Courtesy
• Correctness

5. What is a business message?
• Any formal communication happening within a company and outside
• This can be upward, downward, lateral and external communication
• The purpose is to inform, persuade and collaborate with your
audience

6. Completeness

7. Completeness
• Message should contain all facts that the readers/listeners needs for
the reaction you desire
• Answering the five W’s- Who, What, When, Where, Why and How
• Dig deeper. Some questions may be buried in a paragraph
• Probe if needed
• Ensure “Call-to-action” in your mails.

8. Example
• Hi All,
There is a class of Business Communication tomorrow. Please be there
on time.
Thanks,
Professor
Is this a complete communication?

9. Example (Showing completeness)
• Hello Students,
Your next class for Business Communication will happen tomorrow 13th
August 2021 at 3:45 pm. The class will be conducted through Microsoft
Teams. The link for the same is being shared on your mail ids. In case
you need any clarification, please call/message my number #########
Thanks
Dr. Neha Bhatnagar
Assistant Professor, LBSIM, Delhi

10. Conciseness

11. Conciseness
• Complete without being wordy
• Communicating with the fewest possible words
• Eliminate unnecessary words
• Avoid repetitions
• Way of showing respect for your receiver’s time
• Stick to the purpose of the message and remove all the unnecessary
information. Be direct, accurate to the point and crisp.

12. Example
We hereby wish to let you know that our company is pleased with the
confidence you have reposed in us.
Is this message concise?

13. Example of Concise message
We appreciate your confidence.

14. Example
• Hi Suzanne,
I think we need to talk about our CSR campaign, I mean the one which
we need to do as a quarterly exercise. The CSR campaigns are good for
increasing our brand image. Basically, it will be a visit to orphanage but
we can sort of do other things too. For instance, we can take the kids
out to a nearby park or zoo. Let us sit and talk tomorrow.
Regards
James

15. Example of concise message
• Hi Suzanne,
I need to discuss the quarterly CSR campaign with you. Let us
take the kids out this time to a nearby park or zoo instead of just
visiting them. This will help enhance our brand image. We’ll talk
in detail tomorrow.
Regards
James

16. Consideration

17. Consideration
• Communicator is aware of the receiver’s desires, problems,
circumstances, emotions, and probable responses/reactions.
• Handling the matter from the receiver’s point of view.
• Empathy, human touch
• Readers like to see the benefits. Benefits should be a prominent part
of a business message.
• Use positive words
• ‘You attitude’

18. Example
You failed to enclose your cheque in the envelope. (Inconsiderate)
The cheque was not enclosed. (Considerate)

19. Example
• “You will be glad to know that we now have a walk up window open
7-9 A.M. and 3-8 P.M. every weekday.”
• Emphasize the benefit
“You can now take care of your banking needs at our new Walk-up
window. It is open 7-9 A.M and 3-8 P.M. Monday through Friday.”

20. Example
• It is impossible to open an account for you today.
----We will open your bank account as soon as we will receive the
completed form. (More positive)

21. Concreteness

22. Concreteness
• Being specific and definite rather than vague and general
• Using specific facts and figures

23. Example
• Student CAT score are higher.
• India is making progress in investments.

24. Example showing concreteness
• In 2019 CAT score averaged 600; by 2021 they had risen to 610.
• In 2018 investments in India were about US $ 30 million and today
that figure has increased by 12%.

25. Clarity

26. Clarity
• Choose precise, concrete and familiar words
• Example-
Instead of “e.g.” use “for example”
“Domicile”  “home”

27. Example
• Dear Archana,
I would like to talk to you about the new client’s project. I might
need the help of 2 of your team members- Richa and Shailesh.
Regards,
Sam
Is there a clarity in this communication? Are there any problems?

28. Message with more clarity
• Dear Archana,
As you may know wed have signed up Mr. Kumar as our new client. I
had a meeting with the Engineering team yesterday and had discussed the
campaign requirements for this project. Richa Suman and Shailesh Mishra
has done a pretty good job last time doing the social media campaign for Mr.
Kumar's company and so I would like them to work on their next social
media campaign too. Would you be available sometime tomorrow to discuss
this further?
Regards,
Sam

29. • Use figurative language sparingly in business communication
• Example- “raining cats and dogs”
“Couch potato”
“You are my sunshine”
“America is a melting pot”

30. Example-
• “After our perusal of pertinent data, the conclusion is that a lucrative
market exists for the subject property.”

31. Example showing more clarity
• “The data we studied that your property is profitable and in high
demand.”

32. • Try to avoid jargons and acronyms as much as possible.
Avoid using acronyms which are less popular
e.g. IMO = In my opinion
MOTOS = Member of the opposite sex
NRN = No Reply Necessary
OOO = Out of Office
LET = Leaving Early Today
LMK = Let Me Know

33. Constructing effective sentences with more
clarity
• One idea per sentence
• Clarity in thought while writing
• If sentence >40 words, rewrite it into 2 simple sentences
• Unity in sentence [One main idea and if there is any other idea, it
should be closely related to it.]
• Coherence- words should be correctly arranged
• Choose words which are familiar to the reader
• Use figures, tables, pie charts and other features to express ideas
clearly

34. Example-
• Being an excellent lawyer, I am sure you can help us.

35. Example depicting more clarity in the
sentence-
Being an excellent lawyer, you can surely help us.

36. Courtesy

37. Courtesy
• Being thoughtful and appreciative
• Write in a respectful manner

38. Example
Hey Man, What’s this? I hear about the good news. You sure pulled a
fast one this past weekend-and then didn’t tell any of us about it. Give
my regards to the little lady-And wish her the best; she’ll need it.

39. Written with more courtesy
• Warm congratulations on your wedding!
Just a few of us even suspected you were taking off to get married. But
even though we didn’t hear about it until later.
My wife and I-wish you the best.
Give our warm regards to your partner.

40. • Use Ms. Instead of Mrs. (Marital status does not matter)
• Be cautious in using humour in communication
• Never use discriminatory language, this means being aware of gender,
race, age, colour, creed, sexual preference, or ethnic origin

41. • Avoid using sexist words.
• Manpower  Workforce
• Fireman  Fire Fighter
• Mailman  Mail or letter carrier
• Spokesman  Spokesperson
• Policeman  Police Person

42. Correctness

43. Correctness
• Proper grammar, punctuation and spelling
• Check accuracy of figures, facts and words

44. Avoid junk food and adhere to healthy diet.
• Take care of 7Cs while writing