3. What is Effective Communication?
‘Verbal Speech or other methods of relaying information to get a point
across’
4. The Relative Influence of Economic and Relational
Direct Marketing Communications on Buying Behavior
in Business-to-Business Markets
Direct Marketing is companies communicating effectively to the public in selling
products and goods:
• Over the phone
• Email
• Face-to-face
Direct marketing is direct communication between companies to the public
The goal is to develop a personal connection with the public
• This leads to stronger customer relations
This article explores the influences that play a part in:
• economic strategies
• relational strategies when communicating to the public in business markets
5. Effective Direct Marketing
Security
Accessibility
Good Logistics
Cost Efficiency
Must solely be based upon what
is current convenient, and
relevant to the consumers’ daily
lives such as:
6. Stakeholder Engagement as Communication
Design Practice
There are two rationales for designing communication for stakeholder engagement
• One is through shared value communication designs
• The second is logic for communication design is collaborative
This work involves interventions through inventions for communication, such as:
• Roles
• Rules
• Procedures
• Technologies
• Messaging
Shared value- is a part of the ongoing ferment and innovation regarding the
relationship between business and society
The goal is to make sure that businesses can value, nature and its services in everything
the company does
7. What is Efficient Communication?
‘It is the ability to deliver a clear message in the shortest amount of time’
8. Talk to Me!! Effective, Efficient Communication
Effective communication is one of the top qualities employers are looking for in
potential employees
Communication affects every facet of business life and all industries
Employees need to be able to effectively communicate through:
• face-to-face interactions
• social media
• instant messaging
• email
This study was to verify if there are any differences of perceptions on
communication among business employers
9. What are the different kinds of
communication?
Oral
Written
Nonverbal
And in one of the studies listening
