The document provides an overview of intellectual property rights (IPR) and the services offered by Eeva IP and IT Services to support IPR. It defines IPR as the legal rights given over creations of the mind and discusses the importance of IPR in incentivizing innovation and competitiveness. The document outlines the different types of IPR under Indian law and the IPR lifecycle. It describes the role of IPR audits in identifying an organization's IP assets and strategies for exploiting IP assets. The presentation highlights Eeva's experience in various IPR services and case studies of successful clients.

1. Eeva IP and IT Services
CORPORATE PROFILE
1

2. Agenda
February 15, 2016Eeva IP and IT Services
2
• Why Eeva ?
• Q & A
• IPR – Role, Importance, and Necessity
• IPR Life Cycle
• Intellectual Property Rights (IPR)
• Case Studies
• Thank you Note
• IPR Audit

3. Intellectual Property
Rights (IPR)
February 15, 2016
3

4. Intellectual Property Rights (IPR)
February 15, 2016Eeva IP and IT Services
4
• Intellectual property rights are the rights given to persons over the creations of their
minds. They usually give the creator an exclusive right over the use of his/her creation
for a certain period of time.
Legal Definition:
• The word intellect originates from the root “intellectus” in Latin which means the power
of knowing as distinguished from the power to feel. An intellectual is the father of the
product intellect, which is nothing but the brain child of his original idea, creative
thought, which forms a special kind of property known as “Intellectual property”.

5. IPR Consists of …..
February 15, 2016Eeva IP and IT Services
5
• COPYRIGHTS
• TRADEMARKS
• INDUSTRIAL DESIGN
• GEOGRAPHICAL INDICATIONS
• LAY OUT DESIGN OF INTEGRATED CIRCUITS
• PROTECTION OF UNDISCLOSED INFORMATION

6. Indian Legal System
February 15, 2016Eeva IP and IT Services
6
• Patents :
The Patents Act. 1970. Amended in March, 1999, early 2002 and 2004 by 2005 by ACT.
• Design :
A Design Act. 2000
• Trade Marks :
A new Trademarks Act , 1999
• Copyright :
The Copyright Act, 1957 as amended in 1983,1984, 1992,1994 and 1999 and the Copyright
Rules, 1958.
• Layout Design of integrated Circuits :
The Semiconductor Integrated Circuit Layout Design Act 2000.
• Protection of undisclosed information :
No exclusive legislation exists but the matter would be generally covered under the Contract
Law (Contract Act 1872)
• Geographical indications :
The Geographical Indication of Goods (Registration and Protection) Act 1999.
Plant Variety Protection and Farmers Rights Act 2001

7. Patent Granting
February 15, 2016Eeva IP and IT Services
7
1. FILE APPLICATION WITH COMPLETE SPECIFICATION
2. 18 months PUBLISHED IN GAZETTE
3. OPPOSITION
4. EXAMINATION BY PATENT OFFICE
5. GRANTED /REJECTED

8. Intellectual Property
Rights (IPR)
– Role, Importance, and
Necessity
February 15, 2016
8

9. Intellectual Property Rights (IPR)
– Role, Importance, and Necessity
February 15, 2016Eeva IP and IT Services
9
• Now days knowledge is treated as an asset just like any other property, there are laws to
protect the property like in India we have Transfer of property act, if we are treating
knowledge as an asset then we need to insure that it is not infringed and so there
comes the law for it i.e. IPR.
• New economy – Greater reliance on know-how, knowledge, human creativity and
innovation (infinite)
 1950 knowledge component in manufactured goods was 20%, 1990s it was 70%
 In 1998 intangible assets constituted 80% of value of Fortune 500 companies.
 “It is estimated that by 2020, as much as 90% of the value of the world’s top 2000
enterprises will consist of intellectual property”

10. Intellectual Property Rights (IPR)
– Role, Importance, and Necessity
February 15, 2016Eeva IP and IT Services
10
• Application of knowledge, creativity and innovation key in competitiveness
• To be competitive Organizations need to constantly improve their efficiency, reduce
production costs and enhance the reputation of their products and services by:
 Investing in research and development
 Acquiring new technology
 Improving management practices
 Developing creative and appealing designs
 Effectively marketing their products and services

11. Intellectual Property Rights (IPR)
– Role, Importance, and Necessity
February 15, 2016Eeva IP and IT Services
11
• IPR exclusivity over the exploitation of their innovative products and services, creative
designs and brands. Thus creating an appropriate incentive for investing in improving
their competitiveness
• Ensures a competitive market place, honest trade practices and overall national
development
• IPR gives the exclusive right to prevent others from using the invention for a maximum
period of 20 years
• An invention could be a product or process providing a new way of doing something, or
a new technical solution to a problem
• Through exclusivity an opportunity is provided to recoup costs and make a profit

12. Intellectual Property Rights (IPR)
– Role, Importance, and Necessity
February 15, 2016Eeva IP and IT Services
12
• IPR exclusivity over the exploitation of their innovative products and services, creative
designs and brands. Thus creating an appropriate incentive for investing in improving
their competitiveness
• Ensures a competitive market place, honest trade practices and overall national
development
• IPR gives the exclusive right to prevent others from using the invention for a maximum
period of 20 years
• An invention could be a product or process providing a new way of doing something, or
a new technical solution to a problem
• Through exclusivity an opportunity is provided to recoup costs and make a profit

13. Intellectual Property
Rights (IPR)
- IPR Life Cycle
February 15, 2016
13

14. Intellectual Property Rights (IPR)
- IPR Life Cycle
February 15, 2016Eeva IP and IT Services
14

15. IPR Audit
February 15, 2016
15

16. IPR Audit
February 15, 2016Eeva IP and IT Services
16
• Diagnosis of the IP needs of the enterprise (IP Audit)
• Identify the IP assets of a Organization
• Have rights been acquired for them ?
• Are they been maintained ?
• Are they exploited optimally ?
• Is there any redundant IP ?
• Is there any infringement of third party rights ?
IPR Audit:

17. IPR Audit
February 15, 2016Eeva IP and IT Services
17
• Perceived lack of relevance of the IP system
• Perceived high costs and complexity of IP system
• Limited awareness of the IP system and its usefulness
• Lack of qualified human resources to use the IP system
Enterprises worldwide largely under-utilize the intellectual property system due to :

18. IPR Audit
February 15, 2016Eeva IP and IT Services
18
Exploiting IP Assets:
• Sale or License
• Joint ventures and strategic alliances
• Business format franchising
• Merchandising
• Better bargaining position in licensing-in
• Defensive patenting, publication
• Collateral for finance

19. Why Eeva ?
February 15, 2016
19
For us Professionalism
Is not an option, it is a must …
Our Professionalism
Make you stand out from the crowd

20. Why Eeva ?
February 15, 2016Eeva IP and IT Services
20
Vision:
To sow the seeds of innovation in every child, in India
Mission:
Core Values:
To help every customer in protecting his IP.
- Strict adherence to protect customers IP
- Highest level of satisfaction to every customer
- Every human resource at Eeva, is as important as customer
- “Fun”, we at Eeva strongly believe that to convert any negative situation to
positive customer experience, one needs to enjoy the FUN within.
It exhibits a sense of humour and ability to laugh at self.

21. Why Eeva ?
February 15, 2016Eeva IP and IT Services
21
Eeva Services:
1. Patent search
2. Filing
3. Translation
4. Objections & Opposition
5. Maintenance/ Renewal
6. Intelligence to locate infringement
7. Legal Services

22. Why Eeva ?
February 15, 2016Eeva IP and IT Services
22
• Strong experience of over a decade in IPR domain
• Only IPR consultants in India, performing IPR Audits
• Cross functional, Unique and highly qualified team with strong technical background
covering wide range of streams
Ex.: Aviation, Chemistry, IT, Economics, Law etc.
• Certified quality assessments, through ISO and other certification bodies
• Legal services, specialized in Intellectual Property litigations, catering to the needs of
individuals and organizations irrespective of the complexity or size of the case

23. Why Eeva ?
February 15, 2016Eeva IP and IT Services
23
• Helped many startups and existing organizations in joint ventures and strategic alliances
• Defined business format franchising for some of the organizations in India
• We help the customers to place them in better bargaining position in licensing-in
• Extensive experience in defensive patenting, publication
• Helped few individuals to get collateral for finance, against their IPRs

24. Why Eeva ?
February 15, 2016Eeva IP and IT Services
24
• Over 3000 Trademark cases handled
• Over 1000 Patent search reports
• Fulfilled over 4000 customer requests on Trademarks, Patents and Copyrights
• Supporting over 2000 inventors/individuals in India
Milestones:

25. Case Studies
February 15, 2016
25

26. Case Studies
February 15, 2016Eeva IP and IT Services
26
The inventor (Ermal Fraze) licensed the system to
Coca-Cola at 1/10 of a penny per can.
During the period of validity of the patent the
inventor obtained 148,000 UK pounds a day on
royalties
Metal Can Pull-Tab :

27. Case Studies
February 15, 2016Eeva IP and IT Services
27
- 1896 Sakichi Toyota obtained patent for power loom
- 13 year later Saki hi c succeed di i e n patenting automatic loom
- In 1924 Toyota type G automatic loom reach the market
- Kiichiro agreement with Platt Brother & Co paid £100,000 (equivalent
to US$25 million today)
- Now you know Toyota co. selling cars
TOYOTA Story :

28. Q & A
February 15, 2016
28

29. Conclusion
February 15, 2016
29

30. Conclusion
February 15, 2016Eeva IP and IT Services
30
• New (knowledge) Economy rewards those enterprises that are creative, innovative and
understand the importance of the market for ideas
• The IP system provides the formal framework for protecting their knowledge, creativity
& innovation
• To maximize the potential provided the IP system one has to think beyond exclusive
rights to IP assets
• IP Consultants like us have an important role to assist organizations
• We not only protect your IPRs, we also help you in preventing accidental usage of any
knowledge assets owned by others
• We provide assistance on IP Exploitation and Commercialisation

31. February 15, 2016Eeva IP and IT Services
31