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A PURPOSE
DRIVEN
COMPANY
Western Union
®
Education for Better
program update 2012-2015
Three years ago, during the launch of the United Nations Education First initiative,
Western Union and the Western Union Foundation announced Education for Better, a
company-wide commitment to support secondary and vocational education programs
around the world.
Why education? It’s important to our customers. Our numbers show that about 30
percent of our customers have said that they transferred money for education – to
pay for tuition, school fees, uniforms, books and transportation. Education is good for
business and for society. It helps create economic opportunity and financial inclusion.
Education can reduce poverty, which can lead to more stable, prosperous communities
and a stronger business climate. Education also builds a future workforce.
Looking back over the past three years, I am very proud to say that we delivered on our
Education for Better commitment. We developed four shared value products to help
students, NGOs and educational institutions move more than
US$7 billion across borders. We ran seven cause promotions,
and with the Western Union Foundation, supported thousands
of students and exceeded US$10 million in education grants.
We engaged more than 72 percent of Western Union®
employees,
reached tens of thousands of customers with information on
the education cause, and spoke out on behalf of educational
opportunity at the United Nations, the World Economic Forum
and many other venues. And while measuring outcomes is
important, many benefits of education are incalculable –
including the positive impact it has on individuals, families,
communities and entire generations for many years to come.
I’m inspired by the progress the global community has made toward education goals.
Yet, we still have work to do. At Western Union, we plan to continue our commitment,
using our business knowledge, services, corporate responsibility and philanthropic
investments to help create economic opportunity and more inclusive communities all
across the globe.
I hope you will read and share this report, and join us in the cause.
Sincerely
Hikmet Ersek, President & CEO
Western Union
In many places around the world, where
someone is born and their socioeconomic
background can determine the kind of ed-
ucation they receive – and as a result, their
opportunities in life. Although strides have
been made in many areas of education,
there are still challenges to creating a world
where access to quality education is a right
for everyone.
According to UNESCO, in 2012, 63 million
adolescents of lower secondary school age
(typically between 12 and 15 years) were not
in school. Inequality persists in the transi-
tion from primary to secondary school.1
And
many who do make it through and graduate,
lack the skills necessary for employment.
The Western Union Foundation is helping
address these challenges though grants and
donations that focus on secondary education,
vocational and life skill training, and making
education more accessible and equitable for
all. We believe that education can set the
framework for economic opportunity and
financial inclusion. Western Union Foundation
Education for Better grants will continue to
help make this happen by increasing access
to, and improving the quality of, education
around the world.
I hope you enjoy reading more about the
philanthropic work of the Western Union
Foundation in the second half of this report.
Sincerely,
Patrick Gaston, President
Western Union Foundation
Table of Contents:
Program timeline		 3
Business impact			 5
The program			 7
Cause marketing			 9
PASS initiative and UNICEF	 11
WU Foundation impact		 15
Foundation grants		 17
Employee engagement		 21
1
UNESCO Institute for Statistics, UNICEF, Fixing the Broken Promise of Education for All – Findings from the Global Initiative on Out-of-School Children, 2015.
21
Sept. 2012
Education for Better unveiled
during the launch of the UN
Education First initiative
Nov. 2013
8200+ shares of
#Education in support
of the UN World
Humanitarian Day
social media campaign
Feb. 2013
Western Union and the
Western Union Foundation
Commit US$500,000 to the
U.S.-Mexico Foundation to
support education
Sept. 2012
Western Union becomes
a founding member of the
Global Business Coalition
for Education
Feb. 2014
Western Union sponsors the
FSG white paper, “The New
Role of Business in Global
Education,” focusing on how
companies can create shared
value by improving education
May 2013
UNICEF chosen as NGO global
education program implementa-
tion partner for PASS initiative
Nov. 2012
Colombian soccer star Radamel
Falcao joins Patrick Vieira as a
WU PASS Ambassador
Sept. 2013
Western Union unveils
new fund to support
UNICEF programs that
provide education for
children directly affected
by the Syrian conflict
Sept. 2012
Cause marketing PASS
initiative launched, tied to
three-year corporate European
soccer league sponsorship,
featuring soccer legend from
Senegal, Patrick Vieira, as
WU PASS Ambassador
Feb. 2013
Western Union Business
Solutions launches service
enabling Indian students to
pay tuition fees abroad in
their home currency
Sept. 2012
Western Union places
eleventh in The Civic
50 – a listing of the
most community-
minded members
of the S&P 500
July 2013
Western Union Business
Solutions launches service
to enable Chinese and
South Korean students to
pay tuition fees abroad in
their home currencies
Jan. 2013
Hikmet Ersek, Western Union
CEO joins UN Envoy Gordon
Brown and other international
leaders on a panel titled, “The
Global Education Imperative,”
at the World Economic Forum
in Davos, Switzerland
Sept. 2013
Education petition travels to
every major Western Union
office, is signed by thousands
of employees, and presented
to the office of the U.N. Special
Envoy for Education
1
2
4 6
3
5
7
8
9
10
13 15
17
12
14
16
18
20
22
19
21
11
$11.7MUS
73%
$1MUS
$500KUS
$350KUS
Dec. 2013
73% of Western Union employees
contributed to the Western Union
Foundation Employee Giving
Campaign to support education
programs
May 2014
WU PASS Ambassador
Patrick Vieira visits
a UNICEF-supported
school in Senegal
Feb. 2014
Kerry Agiasotis, President,
Western Union Business
Solutions participates in
a “Shared Value in Education
Roundtable,” hosted by
Professor Michael Porter and
FSG at the World Economic
Forum in Davos, Switzerland
June 2014
As a sponsor of the 2014 CGI America
meeting, Western Union hosts screen-
ing of the new documentary film
“Underwater Dreams,” with CEO
Hikmet Ersek joining other panel
members and moderator, Chelsea
Clinton, to discuss STEM education
Dec. 2014
US$10 million Western Union
Foundation Education for Better
goal exceeded one year ahead
of schedule – US$11.7 million
in grants/donations
Dec. 2014
72% of Western Union
employees contributed to the
Western Union Foundation
Employee Giving Campaign to
support education programs
May 2015
PASS initiative reaches
goal of 1 million passes
to support education
Aug. 2015
Western Union
Foundation announces
US$350,000 in grants
to support Teach for All
programs worldwide
43
© Teach for All
© UNICEFNYHQ2014-0711Esiebo
© UNICEFNYHQ2013-1418Noorani - Syria
© UNICEF-Jamaica
©UNICEF-Ben Duffy/Senegal
© UNICEF/NYHQ2014-0144/Noorani
65
*** Based on Western Union and Western Union Business Solutions sender self-reported data*1M days of education to be delivered by end of 2015 **From 9/1/2012 - 8/31/2015
BUSINESS
IMPACT
1MDAYS OF SCHOOL SUPPORTED
THROUGH THE PASS INITIATIVE*
$7.0BUS
MOVED IN PRINCIPAL FOR EDUCATION
THROUGH WESTERN UNION
BUSINESS SOLUTIONS
$60KUS
RAISED THROUGH CONSUMER DONATION-MATCH
INITIATIVE SUPPORTING UNICEF EDUCATION
PROGRAMS FOR SYRIAN CHILDREN
9CONSUMER
TRANSACTIONS/
SECOND SENT
FOR EDUCATION***
7CAUSE MARKETING
PROMOTIONS
TO SUPPORT
EDUCATION
8200+
WU-SPONSORED SHARES OF
#EDUCATION IN SUPPORT
OF THE UN WORLD HUMANITARIAN
DAY SOCIAL MEDIA CAMPAIGN
NEW SHARED VALUE PRODUCTS
CREATED TO HELP STUDENTS,
INSTITUTIONS AND NGOS
MOVE MONEY FOR
EDUCATION4
+
**
Products and services: Western Union focused on creating shared
value products and services, such as prepaid card programs for
educational institutions, NGO GlobalPay, GlobalPay for Students and
GlobalPay for Education to help NGOs, students and educational
institutions move money for education.
Advocacy: A founding member of the Global Business Coalition for
Education which champions the education cause, Western Union ex-
ecutives also raised their voices in support of education at World Economic Forum meetings,
the Clinton Global Initiative, the United Nations and other venues around the world.
Employee engagement: In 2014, for the second consecutive year, more than 72 percent
of all Western Union employees globally, participated in the Western Union Foundation
Employee Giving Campaign, donating funds to support secondary and vocational educa-
tion programs around the world.
Cause marketing and communications: Through advertising, social media, marketing
campaigns and more, including a major sponsorship through the PASS initiative, we used
our core business assets to draw attention to the education cause and support education
projects across the globe.
Strategic philanthropy: As part of the Education for Better commitment, the Western Union
Foundation pledged an average of US$10,000 per day for more than 1,000 days in potential
grant funding. This US$10M goal was achieved one-year ahead of schedule.
Education is one of the surest paths to economic opportunity and financial
inclusion, which is why it’s the cause of choice for Western Union and the
Western Union Foundation. The money transferred through Western Union
helps consumers pay school fees and purchase supplies, and helps educa-
tional institutions collect and disburse funds for their international programs.
Education for Better leverages Western Union®
services, cause marketing,
advocacy, strategic philanthropy, employee engagement, and communications
to support secondary and vocational education programs around the world.
*Education for All Resources, United Nations
EDUCATION
FOR BETTER:
THE PROGRAM
87
According to the United Nations, every additional year of
school can increase an individual’s annual income by up
to 10 percent. And if all students in low income countries
left school with basic reading skills, 171 million people
could be lifted out of poverty.1
©UNICEF-BenDuffy/Senegal
© Vittana
EDUCATION
FOR BETTER:
CAUSE
MARKETING
HIGHLIGHTS
Mexico Mother’s Day 2013– 50 teachers: When consumers
in the U.S. sent money to Mexico during Mother’s Day season,
they also helped give the gift of education. That’s because for
every qualifying transaction, Western Union made a US$0.10
donation to Enseña por México (up to US$1,000 each day for a
maximum donation of US$50,000) to help train one new teacher
a day for 50 days.
Chinese NewYear 2013 – 31,000 books: Upholding the tradi-
tion of red envelope cash gifting, Western Union made a US$.025
donation to the China Youth Development Foundation for every
qualifying transaction sent from select countries to China (up
to a total of US$50,220) – enough to fund 31 libraries of 1,000
books each.
India Holiday Season 2012 –121 teachers trained; 4500 books
delivered to 50 schools: When consumers received money
at an India Post Agent location, each transaction (up to 6,250)
triggered a donation of US$1.2 to Going to School, an NGO that
teaches entrepreneurial skills to disadvantaged children. In 2013, a
campaign benefiting NGO Drishtee, resulted in a donation sup-
porting 80,000 hours of skill-based training for young people.
Nigeria Back to School 2014 – US$10,000 in scholarships
and US$24,000 in school supplies: During the back to school
season, consumers in Nigeria receive money from loved ones
abroad to help pay tuition and other school costs. For this cam-
paign, Western Union helped out too – donating supplies to three
primary schools and awarding three underprivileged university
students full scholarships.
Global Ramadan 2012– 400,000 school meals: To raise
awareness of the ways that school meal programs dramatically
increase school attendance and improve the ability to learn,
every qualifying international “send” transaction triggered a
donation for a school meal to the United Nations World Food
Programme for a total of US$100,000.
109
©WFP/Reem Nada
Photo:©UNICEF-MEXA2015-00021-Richter
Every pass = better education The Western Union®
PASS initiative, launched in September
2012, harnessed the global power of soccer to build awareness of the need for greater
investment in education. As part of its three-year, European soccer league sponsorship,
Western Union committed to turning every successful pass into funds for UNICEF to support
access to quality education for young people.
UNICEF:
With a goal of supporting one million days of school by the end of 2015, Western Union
committed to a US$1.8 million, three-year Western Union Foundation grant to support
UNICEF education programs in 10 countries, focusing on secondary education and helping
young people complete school. UNICEF projects included teacher training and curriculum
development, financial literacy and vocational and life skills training for adolescents.
Brazil: The goals of the Educate by Sports program are to train 1,000 teachers and coaches
and engage 100,000 secondary school students.
China: Rural minority students are better able to prepare for the school-to-work transition
through increased access to information technology and computer-aided learning.
Colombia: Training teachers and reinforcing that schools are safe spaces is helping
increase rural secondary school attendance and improve the quality of education.
EDUCATION
FOR BETTER:
PASS INITIATIVE
1211
“For the vast majority of young people, education is the key that allows
them to become whatever they want to be. That’s why I’m supporting this
campaign. It will benefit students, teachers and schools across the world,
particularly in places that need it most, like Senegal where I was born.”
— Patrick Vieira, Soccer star and World Cup winner
Home Country: Senegal
PASS AMBASSADOR
PASS AMBASSADOR
“I was intrigued by Western Union’s PASS initiative and immediately
felt a connection. I’ve played most of my professional career outside
of Colombia, but I am still incredibly proud of my home country and
welcome the opportunity to raise funding for educational projects
across Latin America.”
— Radamel Falcao, Soccer star
					 Home Country: Colombia
©UNICEF-BenDuffy/Senegal
#PassForSchool: This two-week social media campaign called on soccer fans worldwide
to share childhood sports photos via Facebook or Twitter. Fronted by goalkeeper,
Tim Howard, the campaign automatically converted every photo into a pass for the
PASS initiative. The campaign captured the 2015 Corporate Engagement Awards
“Best Corporate Social Responsibility Programme.”
Jamaica: Through advocacy, teacher training and special
programs to increase attendance in rural schools, the
Staying in School program is impacting more than 2500
students, teachers and parents.
Mexico: UNICEF is working with the Mexican government
to guarantee the right to an education and helping
strengthen intercultural and bilingual education for
indigenous children.
Morocco: Improving teaching material and practices in
rural schools is helping increase access to quality educa-
tion and student retention. Mbarka and her sister Mariam
do homework inside their tent-home in the Sahara Desert
near the southern village of Mhamid. The girls are nomads
and walk approximately 5 km each way to attend a newly
built primary school.
Nigeria: Awarding scholarships to 300 young women
like Maryam, who want to become rural primary school
teachers, is helping improve teaching quality and access
to education for more than 236,000 girls. Maryam is
studying to become a teacher and is grateful for the
opportunity. “With the coming of this program, the wind
of change has blown and will have a positive impact on
the life of marginalized girls and young women, especially
in rural areas. And that will definitely contribute to
improving our lives,” she said.
Romania: Interventions at the school, family and com-
munity level, plus community mobilization activities and
teacher training, is helping get vulnerable children to
regularly attend school.
Senegal: The UNICEF National Cash Transfer Program
for Poor Families provided scholarships to 200 children
to complete their primary education and successfully
transition to secondary school.
Turkey: An after-school life/learning skill program is gener-
ating excitement about education and helping prevent 720
high-risk, secondary level students from dropping out.
1413
UNICEF
1 MILLION
PASSES =
1 MILLION
DAYS OF
SCHOOL
*
© UNICEFNYHQ2014-0711Esiebo
© UNICEF/NYHQ2005-2237/Pirozzi
© UNICEF-NYHQ2005-1197-LeMoyne
©UNICEF-BenDuffy/Senegal
*1M days of education expected to be met by end of 2015
300K+ 2K+ 1K+
TEACHERS AND
LECTURERS TRAINED
PARENTS
ENGAGED
CHILDREN
IMPACTED
1615
331GRANTS/DONATIONS
199NGOs
635K
STUDENT
BENEFICIARIES
Data from Q4 2012 through Q3 2015 Based on NGO grantee commitments. Data from Q4 2012 through Sept. 15, 2015
25.4MDAYS OF SCHOOL
FOUNDATION
IMPACT NGO expected Education
for Better outcomes
$13.6MUS
EXCEEDED $10M COMMITMENT IN
SUPPORT OF EDUCATION PROGRAMS
24KTEACHERS AND
ADMINISTRATORS SUPPORTED
37KVOCATIONAL
EDUCATION STUDENTS
137AGENTS PARTICIPATED IN
THE AGENT GIVING PROGRAM
TO SUPPORT EDUCATION
64COUNTRIES
1256SCHOLARSHIPS
COMMITTED
In Mexico: Grants to the U.S.-Mexico Foundation are supporting stronger teacher quality,
increasing parent involvement and providing high-impact education programs throughout
Mexico – directly benefitting more than 96,000 people.*
In India: Grants to NGOs like Pratham are supporting vocational training centers to help
young people find jobs and get ahead. Over a one-year period, more than 350 students
gained the skills necessary to join high-growth industries – with more than 90 percent
successfully placed in jobs.*
In the U.S.: Foundation grants to Colorado-based organizations, including Denver Public
Schools, the Denver Center for International Studies, the Community College of Denver
and Urban Peak, are helping young people overcome barriers and get ahead by providing
them with career development, education and workforce readiness skills.
In China: A Foundation grant to Mercy Corps is helping empower female factory workers.
By providing peer training in small group sessions, the project increased awareness and
positive behavior change around health, financial literacy, and community integration for
approximately 2,200 female factory workers.*
Together with the Western Union Company, its employees, Agents and
business partners, the Western Union Foundation helps create a better
world where the ability to realize dreams through education and economic
opportunity is not just a privilege for the few but a right for all. Foundation
grants help people get ahead, lifting up individuals, families and entire
communities across the globe.
1817
FOUNDATION
GRANTS FOR
EDUCATION
Meet Lisa, a factory line manager, mother to a six-year-old daughter
and peer educator. Through the program, Lisa trained a total of 141
female workers. She said that the knowledge sharing activities
brought her closer to her coworkers and helped in her daily work.
— Mercy Corps China
LISA, FACTORY LINE MANAGER
“I am proud of what we’ve accomplished through the
Education for Better program. We’ve opened doors for
thousands of people, helping create opportunity that
can last for generations to come.”
— John Dye,Western Union General Counsel and Chair
Western Union Foundation Board
Photo:MercyCorpsChina
* As reported by grant recipients.
2019
In Haiti: A Foundation grant to the Haitian Education and
Leadership Program is providing full scholarships and
comprehensive support for university students, who can
help fill Haiti’s skills gap, contribute to their communities,
and serve as role models for other young Haitians.
Global: Foundation grants to Teach For All are helping the
Teach for All network of 35 organizations recruit, train and
support teachers, and foster ongoing leadership as a force
for change – helping improve educational opportunity for
financially disadvantaged young people.
Western Union
®
Agent Giving
Over the past three years, 137 Western Union Agents teamed
up with the Foundation through the Agent Giving program
– donating funds to support education programs across
the globe. Subject to specific criteria, the Foundation may
match Agent donations for a greater impact on the benefi-
ciary community.
Access to education for Somali children
According to UNICEF, for more than two decades, Somalia has
been plagued by conflict, making access to formal education
difficult for many young people. UNICEF reported in its 2014
Somalia Annual Report that six out of ten children are not in
school. To help change this, two Western Union Agents in
Australia teamed up with the Foundation to support UNICEF
Australia programs to increase access to education by build-
ing child-friendly schools and learning spaces.
FOUNDATION
GRANTS FOR
EDUCATION
Urban Peak
U.S. – Mexico Foundation
Teach for All
UNICEF, Somalia
Photo:Senegal©UNICEF-NYHQ2007-1022-Asselin
© UNICEF-NYHQ2005-1197-LeMoyne
© TeachFirst, U.K.
© Urban Peak
© U.S.– Mexico Foundation
GIVING
Through the annual Western Union Foundation Employee
Giving Campaign, Western Union employees around the
world come together to support education by giving to the
Foundation. Through a uniquely generous gift match pro-
gram, employee donations are matched by Western Union,
significantly increasing the impact of every dollar donated.
“I give to the Foundation because I believe it’s
the right thing to do. I believe education is a
key to a brighter future and am continually
impressed by the numbers of people we are
able to help – all around the world.”
— Lissa Montisano-Koen,
New Jersey, U.S.
“I give because I believe it’s important to
help people in need – so they can have a
chance of achieving a better life. Not every
child has the opportunity to go to school
or life a worry-free life. My small donation,
with the company matching support, can
make that happen for many around the
world. I’m proud to work with colleagues
who feel the same way.”
— Marlene Sturm
Vienna, Austria
VOLUNTEERING
Not all companies equip their employees with tools for
making a difference. But Western Union does, and every
year, thousands of employees from across the globe make
a difference by volunteering their time to support educa-
tion projects in their local communities.
2221
“We commit to Education for Better. We believe in the
power of education to improve lives for people around
the world. We call on leaders in our communities and
around the world to join us in our mission to support
Education for Better.”
— Western Union®
Employee pledge
WESTERN UNION ASHOKA EXECUTIVE-IN-RESIDENCE PROGRAM
To inspire social entrepreneurship, create opportunities to contribute to positive social change in com-
munities around the globe and to share Western Union employee business expertise, in 2012, 2013 and
2014, 24 Western Union executives from 11 countries volunteered 3,125 hours in support of education.
73%EMPLOYEE GIVING
EMPLOYEES	7,112
COUNTRIES 	 55
OFFICES	175
2013
72%EMPLOYEE GIVING
EMPLOYEES	7,580
COUNTRIES 	 53
OFFICES	176
2014
VOLUNTEER HOURS IN 2013 & 2014
32,446
NUMBER OF VOLUNTEERS 2013
1,478
1,877NUMBER OF VOLUNTEERS 2014
“In volunteering my time reviewing schol-
arship application essays, I realized how
hard getting an education, let alone a good
one, can be even in this country. I’m proud
that Western Union enables me to help
others achieve their dreams.”
— Cornelia Lingertat
Colorado, U.S.
“I believe education is a basic right for
everyone. I’m so proud that through volun-
teering and a grant from the Western Union
Foundation, our team helped a local center
for less-fortunate and orphaned children
rebuild their library and classroom.”
— Teo Gatmaitan
Quezon City, Philippines
Italy Costa Rica Austria
WESTERN UNION
®
EMPLOYEE ENGAGEMENT
12500 East Belford Ave., Englewood, Colorado 80112 • westernunion.com • westernunionfoundation.org
Confidential and proprietary. ©2015 Western Union Holdings, Inc. All Rights Reserved. The WESTERN UNION name, design, and related trademarks and
service marks, owned by Western Union Holdings, Inc., are registered and/or used in the U.S. and many foreign countries. Any other trademarks, service
marks or trade names referenced in this material are the property of their respective owners.
The Western Union Foundation, a separate §501(c)(3) recognized United States charity supported by the Western Union Company, its employees, Agents, and
business partners, works to support education and disaster relief efforts as pathways toward a better future.

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Education for Better FINAL - digital3

  • 1. A PURPOSE DRIVEN COMPANY Western Union ® Education for Better program update 2012-2015
  • 2. Three years ago, during the launch of the United Nations Education First initiative, Western Union and the Western Union Foundation announced Education for Better, a company-wide commitment to support secondary and vocational education programs around the world. Why education? It’s important to our customers. Our numbers show that about 30 percent of our customers have said that they transferred money for education – to pay for tuition, school fees, uniforms, books and transportation. Education is good for business and for society. It helps create economic opportunity and financial inclusion. Education can reduce poverty, which can lead to more stable, prosperous communities and a stronger business climate. Education also builds a future workforce. Looking back over the past three years, I am very proud to say that we delivered on our Education for Better commitment. We developed four shared value products to help students, NGOs and educational institutions move more than US$7 billion across borders. We ran seven cause promotions, and with the Western Union Foundation, supported thousands of students and exceeded US$10 million in education grants. We engaged more than 72 percent of Western Union® employees, reached tens of thousands of customers with information on the education cause, and spoke out on behalf of educational opportunity at the United Nations, the World Economic Forum and many other venues. And while measuring outcomes is important, many benefits of education are incalculable – including the positive impact it has on individuals, families, communities and entire generations for many years to come. I’m inspired by the progress the global community has made toward education goals. Yet, we still have work to do. At Western Union, we plan to continue our commitment, using our business knowledge, services, corporate responsibility and philanthropic investments to help create economic opportunity and more inclusive communities all across the globe. I hope you will read and share this report, and join us in the cause. Sincerely Hikmet Ersek, President & CEO Western Union In many places around the world, where someone is born and their socioeconomic background can determine the kind of ed- ucation they receive – and as a result, their opportunities in life. Although strides have been made in many areas of education, there are still challenges to creating a world where access to quality education is a right for everyone. According to UNESCO, in 2012, 63 million adolescents of lower secondary school age (typically between 12 and 15 years) were not in school. Inequality persists in the transi- tion from primary to secondary school.1 And many who do make it through and graduate, lack the skills necessary for employment. The Western Union Foundation is helping address these challenges though grants and donations that focus on secondary education, vocational and life skill training, and making education more accessible and equitable for all. We believe that education can set the framework for economic opportunity and financial inclusion. Western Union Foundation Education for Better grants will continue to help make this happen by increasing access to, and improving the quality of, education around the world. I hope you enjoy reading more about the philanthropic work of the Western Union Foundation in the second half of this report. Sincerely, Patrick Gaston, President Western Union Foundation Table of Contents: Program timeline 3 Business impact 5 The program 7 Cause marketing 9 PASS initiative and UNICEF 11 WU Foundation impact 15 Foundation grants 17 Employee engagement 21 1 UNESCO Institute for Statistics, UNICEF, Fixing the Broken Promise of Education for All – Findings from the Global Initiative on Out-of-School Children, 2015. 21
  • 3. Sept. 2012 Education for Better unveiled during the launch of the UN Education First initiative Nov. 2013 8200+ shares of #Education in support of the UN World Humanitarian Day social media campaign Feb. 2013 Western Union and the Western Union Foundation Commit US$500,000 to the U.S.-Mexico Foundation to support education Sept. 2012 Western Union becomes a founding member of the Global Business Coalition for Education Feb. 2014 Western Union sponsors the FSG white paper, “The New Role of Business in Global Education,” focusing on how companies can create shared value by improving education May 2013 UNICEF chosen as NGO global education program implementa- tion partner for PASS initiative Nov. 2012 Colombian soccer star Radamel Falcao joins Patrick Vieira as a WU PASS Ambassador Sept. 2013 Western Union unveils new fund to support UNICEF programs that provide education for children directly affected by the Syrian conflict Sept. 2012 Cause marketing PASS initiative launched, tied to three-year corporate European soccer league sponsorship, featuring soccer legend from Senegal, Patrick Vieira, as WU PASS Ambassador Feb. 2013 Western Union Business Solutions launches service enabling Indian students to pay tuition fees abroad in their home currency Sept. 2012 Western Union places eleventh in The Civic 50 – a listing of the most community- minded members of the S&P 500 July 2013 Western Union Business Solutions launches service to enable Chinese and South Korean students to pay tuition fees abroad in their home currencies Jan. 2013 Hikmet Ersek, Western Union CEO joins UN Envoy Gordon Brown and other international leaders on a panel titled, “The Global Education Imperative,” at the World Economic Forum in Davos, Switzerland Sept. 2013 Education petition travels to every major Western Union office, is signed by thousands of employees, and presented to the office of the U.N. Special Envoy for Education 1 2 4 6 3 5 7 8 9 10 13 15 17 12 14 16 18 20 22 19 21 11 $11.7MUS 73% $1MUS $500KUS $350KUS Dec. 2013 73% of Western Union employees contributed to the Western Union Foundation Employee Giving Campaign to support education programs May 2014 WU PASS Ambassador Patrick Vieira visits a UNICEF-supported school in Senegal Feb. 2014 Kerry Agiasotis, President, Western Union Business Solutions participates in a “Shared Value in Education Roundtable,” hosted by Professor Michael Porter and FSG at the World Economic Forum in Davos, Switzerland June 2014 As a sponsor of the 2014 CGI America meeting, Western Union hosts screen- ing of the new documentary film “Underwater Dreams,” with CEO Hikmet Ersek joining other panel members and moderator, Chelsea Clinton, to discuss STEM education Dec. 2014 US$10 million Western Union Foundation Education for Better goal exceeded one year ahead of schedule – US$11.7 million in grants/donations Dec. 2014 72% of Western Union employees contributed to the Western Union Foundation Employee Giving Campaign to support education programs May 2015 PASS initiative reaches goal of 1 million passes to support education Aug. 2015 Western Union Foundation announces US$350,000 in grants to support Teach for All programs worldwide 43 © Teach for All © UNICEFNYHQ2014-0711Esiebo © UNICEFNYHQ2013-1418Noorani - Syria © UNICEF-Jamaica ©UNICEF-Ben Duffy/Senegal © UNICEF/NYHQ2014-0144/Noorani
  • 4. 65 *** Based on Western Union and Western Union Business Solutions sender self-reported data*1M days of education to be delivered by end of 2015 **From 9/1/2012 - 8/31/2015 BUSINESS IMPACT 1MDAYS OF SCHOOL SUPPORTED THROUGH THE PASS INITIATIVE* $7.0BUS MOVED IN PRINCIPAL FOR EDUCATION THROUGH WESTERN UNION BUSINESS SOLUTIONS $60KUS RAISED THROUGH CONSUMER DONATION-MATCH INITIATIVE SUPPORTING UNICEF EDUCATION PROGRAMS FOR SYRIAN CHILDREN 9CONSUMER TRANSACTIONS/ SECOND SENT FOR EDUCATION*** 7CAUSE MARKETING PROMOTIONS TO SUPPORT EDUCATION 8200+ WU-SPONSORED SHARES OF #EDUCATION IN SUPPORT OF THE UN WORLD HUMANITARIAN DAY SOCIAL MEDIA CAMPAIGN NEW SHARED VALUE PRODUCTS CREATED TO HELP STUDENTS, INSTITUTIONS AND NGOS MOVE MONEY FOR EDUCATION4 + **
  • 5. Products and services: Western Union focused on creating shared value products and services, such as prepaid card programs for educational institutions, NGO GlobalPay, GlobalPay for Students and GlobalPay for Education to help NGOs, students and educational institutions move money for education. Advocacy: A founding member of the Global Business Coalition for Education which champions the education cause, Western Union ex- ecutives also raised their voices in support of education at World Economic Forum meetings, the Clinton Global Initiative, the United Nations and other venues around the world. Employee engagement: In 2014, for the second consecutive year, more than 72 percent of all Western Union employees globally, participated in the Western Union Foundation Employee Giving Campaign, donating funds to support secondary and vocational educa- tion programs around the world. Cause marketing and communications: Through advertising, social media, marketing campaigns and more, including a major sponsorship through the PASS initiative, we used our core business assets to draw attention to the education cause and support education projects across the globe. Strategic philanthropy: As part of the Education for Better commitment, the Western Union Foundation pledged an average of US$10,000 per day for more than 1,000 days in potential grant funding. This US$10M goal was achieved one-year ahead of schedule. Education is one of the surest paths to economic opportunity and financial inclusion, which is why it’s the cause of choice for Western Union and the Western Union Foundation. The money transferred through Western Union helps consumers pay school fees and purchase supplies, and helps educa- tional institutions collect and disburse funds for their international programs. Education for Better leverages Western Union® services, cause marketing, advocacy, strategic philanthropy, employee engagement, and communications to support secondary and vocational education programs around the world. *Education for All Resources, United Nations EDUCATION FOR BETTER: THE PROGRAM 87 According to the United Nations, every additional year of school can increase an individual’s annual income by up to 10 percent. And if all students in low income countries left school with basic reading skills, 171 million people could be lifted out of poverty.1 ©UNICEF-BenDuffy/Senegal © Vittana
  • 6. EDUCATION FOR BETTER: CAUSE MARKETING HIGHLIGHTS Mexico Mother’s Day 2013– 50 teachers: When consumers in the U.S. sent money to Mexico during Mother’s Day season, they also helped give the gift of education. That’s because for every qualifying transaction, Western Union made a US$0.10 donation to Enseña por México (up to US$1,000 each day for a maximum donation of US$50,000) to help train one new teacher a day for 50 days. Chinese NewYear 2013 – 31,000 books: Upholding the tradi- tion of red envelope cash gifting, Western Union made a US$.025 donation to the China Youth Development Foundation for every qualifying transaction sent from select countries to China (up to a total of US$50,220) – enough to fund 31 libraries of 1,000 books each. India Holiday Season 2012 –121 teachers trained; 4500 books delivered to 50 schools: When consumers received money at an India Post Agent location, each transaction (up to 6,250) triggered a donation of US$1.2 to Going to School, an NGO that teaches entrepreneurial skills to disadvantaged children. In 2013, a campaign benefiting NGO Drishtee, resulted in a donation sup- porting 80,000 hours of skill-based training for young people. Nigeria Back to School 2014 – US$10,000 in scholarships and US$24,000 in school supplies: During the back to school season, consumers in Nigeria receive money from loved ones abroad to help pay tuition and other school costs. For this cam- paign, Western Union helped out too – donating supplies to three primary schools and awarding three underprivileged university students full scholarships. Global Ramadan 2012– 400,000 school meals: To raise awareness of the ways that school meal programs dramatically increase school attendance and improve the ability to learn, every qualifying international “send” transaction triggered a donation for a school meal to the United Nations World Food Programme for a total of US$100,000. 109 ©WFP/Reem Nada Photo:©UNICEF-MEXA2015-00021-Richter
  • 7. Every pass = better education The Western Union® PASS initiative, launched in September 2012, harnessed the global power of soccer to build awareness of the need for greater investment in education. As part of its three-year, European soccer league sponsorship, Western Union committed to turning every successful pass into funds for UNICEF to support access to quality education for young people. UNICEF: With a goal of supporting one million days of school by the end of 2015, Western Union committed to a US$1.8 million, three-year Western Union Foundation grant to support UNICEF education programs in 10 countries, focusing on secondary education and helping young people complete school. UNICEF projects included teacher training and curriculum development, financial literacy and vocational and life skills training for adolescents. Brazil: The goals of the Educate by Sports program are to train 1,000 teachers and coaches and engage 100,000 secondary school students. China: Rural minority students are better able to prepare for the school-to-work transition through increased access to information technology and computer-aided learning. Colombia: Training teachers and reinforcing that schools are safe spaces is helping increase rural secondary school attendance and improve the quality of education. EDUCATION FOR BETTER: PASS INITIATIVE 1211 “For the vast majority of young people, education is the key that allows them to become whatever they want to be. That’s why I’m supporting this campaign. It will benefit students, teachers and schools across the world, particularly in places that need it most, like Senegal where I was born.” — Patrick Vieira, Soccer star and World Cup winner Home Country: Senegal PASS AMBASSADOR PASS AMBASSADOR “I was intrigued by Western Union’s PASS initiative and immediately felt a connection. I’ve played most of my professional career outside of Colombia, but I am still incredibly proud of my home country and welcome the opportunity to raise funding for educational projects across Latin America.” — Radamel Falcao, Soccer star Home Country: Colombia ©UNICEF-BenDuffy/Senegal #PassForSchool: This two-week social media campaign called on soccer fans worldwide to share childhood sports photos via Facebook or Twitter. Fronted by goalkeeper, Tim Howard, the campaign automatically converted every photo into a pass for the PASS initiative. The campaign captured the 2015 Corporate Engagement Awards “Best Corporate Social Responsibility Programme.”
  • 8. Jamaica: Through advocacy, teacher training and special programs to increase attendance in rural schools, the Staying in School program is impacting more than 2500 students, teachers and parents. Mexico: UNICEF is working with the Mexican government to guarantee the right to an education and helping strengthen intercultural and bilingual education for indigenous children. Morocco: Improving teaching material and practices in rural schools is helping increase access to quality educa- tion and student retention. Mbarka and her sister Mariam do homework inside their tent-home in the Sahara Desert near the southern village of Mhamid. The girls are nomads and walk approximately 5 km each way to attend a newly built primary school. Nigeria: Awarding scholarships to 300 young women like Maryam, who want to become rural primary school teachers, is helping improve teaching quality and access to education for more than 236,000 girls. Maryam is studying to become a teacher and is grateful for the opportunity. “With the coming of this program, the wind of change has blown and will have a positive impact on the life of marginalized girls and young women, especially in rural areas. And that will definitely contribute to improving our lives,” she said. Romania: Interventions at the school, family and com- munity level, plus community mobilization activities and teacher training, is helping get vulnerable children to regularly attend school. Senegal: The UNICEF National Cash Transfer Program for Poor Families provided scholarships to 200 children to complete their primary education and successfully transition to secondary school. Turkey: An after-school life/learning skill program is gener- ating excitement about education and helping prevent 720 high-risk, secondary level students from dropping out. 1413 UNICEF 1 MILLION PASSES = 1 MILLION DAYS OF SCHOOL * © UNICEFNYHQ2014-0711Esiebo © UNICEF/NYHQ2005-2237/Pirozzi © UNICEF-NYHQ2005-1197-LeMoyne ©UNICEF-BenDuffy/Senegal *1M days of education expected to be met by end of 2015 300K+ 2K+ 1K+ TEACHERS AND LECTURERS TRAINED PARENTS ENGAGED CHILDREN IMPACTED
  • 9. 1615 331GRANTS/DONATIONS 199NGOs 635K STUDENT BENEFICIARIES Data from Q4 2012 through Q3 2015 Based on NGO grantee commitments. Data from Q4 2012 through Sept. 15, 2015 25.4MDAYS OF SCHOOL FOUNDATION IMPACT NGO expected Education for Better outcomes $13.6MUS EXCEEDED $10M COMMITMENT IN SUPPORT OF EDUCATION PROGRAMS 24KTEACHERS AND ADMINISTRATORS SUPPORTED 37KVOCATIONAL EDUCATION STUDENTS 137AGENTS PARTICIPATED IN THE AGENT GIVING PROGRAM TO SUPPORT EDUCATION 64COUNTRIES 1256SCHOLARSHIPS COMMITTED
  • 10. In Mexico: Grants to the U.S.-Mexico Foundation are supporting stronger teacher quality, increasing parent involvement and providing high-impact education programs throughout Mexico – directly benefitting more than 96,000 people.* In India: Grants to NGOs like Pratham are supporting vocational training centers to help young people find jobs and get ahead. Over a one-year period, more than 350 students gained the skills necessary to join high-growth industries – with more than 90 percent successfully placed in jobs.* In the U.S.: Foundation grants to Colorado-based organizations, including Denver Public Schools, the Denver Center for International Studies, the Community College of Denver and Urban Peak, are helping young people overcome barriers and get ahead by providing them with career development, education and workforce readiness skills. In China: A Foundation grant to Mercy Corps is helping empower female factory workers. By providing peer training in small group sessions, the project increased awareness and positive behavior change around health, financial literacy, and community integration for approximately 2,200 female factory workers.* Together with the Western Union Company, its employees, Agents and business partners, the Western Union Foundation helps create a better world where the ability to realize dreams through education and economic opportunity is not just a privilege for the few but a right for all. Foundation grants help people get ahead, lifting up individuals, families and entire communities across the globe. 1817 FOUNDATION GRANTS FOR EDUCATION Meet Lisa, a factory line manager, mother to a six-year-old daughter and peer educator. Through the program, Lisa trained a total of 141 female workers. She said that the knowledge sharing activities brought her closer to her coworkers and helped in her daily work. — Mercy Corps China LISA, FACTORY LINE MANAGER “I am proud of what we’ve accomplished through the Education for Better program. We’ve opened doors for thousands of people, helping create opportunity that can last for generations to come.” — John Dye,Western Union General Counsel and Chair Western Union Foundation Board Photo:MercyCorpsChina * As reported by grant recipients.
  • 11. 2019 In Haiti: A Foundation grant to the Haitian Education and Leadership Program is providing full scholarships and comprehensive support for university students, who can help fill Haiti’s skills gap, contribute to their communities, and serve as role models for other young Haitians. Global: Foundation grants to Teach For All are helping the Teach for All network of 35 organizations recruit, train and support teachers, and foster ongoing leadership as a force for change – helping improve educational opportunity for financially disadvantaged young people. Western Union ® Agent Giving Over the past three years, 137 Western Union Agents teamed up with the Foundation through the Agent Giving program – donating funds to support education programs across the globe. Subject to specific criteria, the Foundation may match Agent donations for a greater impact on the benefi- ciary community. Access to education for Somali children According to UNICEF, for more than two decades, Somalia has been plagued by conflict, making access to formal education difficult for many young people. UNICEF reported in its 2014 Somalia Annual Report that six out of ten children are not in school. To help change this, two Western Union Agents in Australia teamed up with the Foundation to support UNICEF Australia programs to increase access to education by build- ing child-friendly schools and learning spaces. FOUNDATION GRANTS FOR EDUCATION Urban Peak U.S. – Mexico Foundation Teach for All UNICEF, Somalia Photo:Senegal©UNICEF-NYHQ2007-1022-Asselin © UNICEF-NYHQ2005-1197-LeMoyne © TeachFirst, U.K. © Urban Peak © U.S.– Mexico Foundation
  • 12. GIVING Through the annual Western Union Foundation Employee Giving Campaign, Western Union employees around the world come together to support education by giving to the Foundation. Through a uniquely generous gift match pro- gram, employee donations are matched by Western Union, significantly increasing the impact of every dollar donated. “I give to the Foundation because I believe it’s the right thing to do. I believe education is a key to a brighter future and am continually impressed by the numbers of people we are able to help – all around the world.” — Lissa Montisano-Koen, New Jersey, U.S. “I give because I believe it’s important to help people in need – so they can have a chance of achieving a better life. Not every child has the opportunity to go to school or life a worry-free life. My small donation, with the company matching support, can make that happen for many around the world. I’m proud to work with colleagues who feel the same way.” — Marlene Sturm Vienna, Austria VOLUNTEERING Not all companies equip their employees with tools for making a difference. But Western Union does, and every year, thousands of employees from across the globe make a difference by volunteering their time to support educa- tion projects in their local communities. 2221 “We commit to Education for Better. We believe in the power of education to improve lives for people around the world. We call on leaders in our communities and around the world to join us in our mission to support Education for Better.” — Western Union® Employee pledge WESTERN UNION ASHOKA EXECUTIVE-IN-RESIDENCE PROGRAM To inspire social entrepreneurship, create opportunities to contribute to positive social change in com- munities around the globe and to share Western Union employee business expertise, in 2012, 2013 and 2014, 24 Western Union executives from 11 countries volunteered 3,125 hours in support of education. 73%EMPLOYEE GIVING EMPLOYEES 7,112 COUNTRIES 55 OFFICES 175 2013 72%EMPLOYEE GIVING EMPLOYEES 7,580 COUNTRIES 53 OFFICES 176 2014 VOLUNTEER HOURS IN 2013 & 2014 32,446 NUMBER OF VOLUNTEERS 2013 1,478 1,877NUMBER OF VOLUNTEERS 2014 “In volunteering my time reviewing schol- arship application essays, I realized how hard getting an education, let alone a good one, can be even in this country. I’m proud that Western Union enables me to help others achieve their dreams.” — Cornelia Lingertat Colorado, U.S. “I believe education is a basic right for everyone. I’m so proud that through volun- teering and a grant from the Western Union Foundation, our team helped a local center for less-fortunate and orphaned children rebuild their library and classroom.” — Teo Gatmaitan Quezon City, Philippines Italy Costa Rica Austria WESTERN UNION ® EMPLOYEE ENGAGEMENT
  • 13. 12500 East Belford Ave., Englewood, Colorado 80112 • westernunion.com • westernunionfoundation.org Confidential and proprietary. ©2015 Western Union Holdings, Inc. All Rights Reserved. The WESTERN UNION name, design, and related trademarks and service marks, owned by Western Union Holdings, Inc., are registered and/or used in the U.S. and many foreign countries. Any other trademarks, service marks or trade names referenced in this material are the property of their respective owners. The Western Union Foundation, a separate §501(c)(3) recognized United States charity supported by the Western Union Company, its employees, Agents, and business partners, works to support education and disaster relief efforts as pathways toward a better future.