1. Task 8
By Danny Newell

2. Introduction
• In this task we were put into groups and
watched many VMA nominated music videos,
in which we have screen shot on the
upcoming slides, and was told to make a note
of every editing technique we could spot. This
is what we discovered:

3. This is the difference between the uses of effects and transitions (their uses
in music videos).

4. Editing Nominated Music Videos
GOOD Music (Kayne West & Big Sean) – Mercy

5. Jay Z &Kanye West – …in Paris

6. Gotye – Somebody I Used To Know

7. ASAP Rocky - Goldie

8. WINNING VIDEO
Beyonce – Countdown

9. Cinematography Nominated Music
Videos
SKRILLEX – First Of The Year

10. Rihanna/Drake – Take Care

11. Lana Del Ray – Born To Die

12. Chris Martin ft. Rihanna – Princess Of China

13. Adele – Someone Like You

14. MIA – Bad Girls

15. WINNER
I would have chosen Drake and Rihanna’s ‘Take Care’ video to be best
cinematography as I feel that the effects used could only be done by a professional
and by using professional equipment. I think that the crane shots added so much
establishment to the video and therefore being the worthy winner.