This document outlines a visitor promotion plan from August 30 to September 2, 2012. It includes the following activities: 1) Email marketing sent 2 times per week to a database of over 100,000 emails. 2) Several online games and contests, including trivia games, photo contests, and designing a cover for the VCW event using Facebook. 3) Promoting the use of QR codes to spread awareness and hold scavenger hunt-style games linking to information. 4) An online registration campaign where participants receive gifts for signing up and inviting friends. The plan details budgets, timelines, and proposed advertising through cinema, roadshows, and onsite activities at the event

1. VISITOR PROMOTION PLAN
Aug 30 – Sep 2, 2012
company name

2. EMAIL MARKETING
 2 times/week (from then to event)
 Database >100.000 email
 Support to delivery information for all activities
company name

3. 1. “Đố vui có thưởng VCW”program
Games & Contest
 Every week until VCW 2012 (12 weeks)
 Select the most popular products as: laptop.
Smartphone, play station, camera, …..
 1st : Have 3 questions (brands, factors affect
buyer behavior, How many people answer
same as you …)
 2nd : one question for consumer demand

4. 2. Design VCW Cover (timeline on Facebook)
Games & Contest

5. 3. Photo Contest
Create topic as:
“Chia sẻ khoảnh khắc yêu thương”,
“Chụp hình bay”,
“Girls PAINT Tech”, …

6. 4. Discover VCW by your own way
 1st: Post information about QR code and
make an survey on fanpage “Have you known
about QR code?”, “ Have you had your own
QR?”
 2nd: VCW announce game via a messege
decoded by QR code
 3rd: Game design code “VCW của riêng tôi”
“Anyone can create and decode
QR square but it’s still
mysterious and urging viewers
to go into the deep of it ”.

7. 5. Forum
(ict, non it, teen, game online, …)
FORUM
Forum Member Rate (alexa)
www.tinhte.vn 1,152,624 2,852
www.vn-zoom.com 4,984,305 5,432
http://vozforums.com/ 426,226 8,021
http://www.ddth.com/index.php 833,751 8,723
http://hdvietnam.com/diendan/index.php 443,274 17,580
www.ttvnol.com 16,516 27,529
www.vnphoto.net 113,279 36,497
http://softvnn.com/forum/memberlist.php 371,886 39,585
www.webtretho.com 735,199 5,600
www.lamchame.com 179,046 8,854
www.ssc.vn 600,000 67,171

8. 6. Registration online get GIFT technology
Website
 “Vui cùng VCW – Nhận quà liền tay” program
Time: 1/07/2012 - 30/08/2012
 Lucky draw
 Get code when registration online
 Invite friend get more change code
Case study click here
(Only 5 days they can got more 40.000 join about it)

9. TIMELINE
Activity Start day March April May June July August
KHẢO SÁT TRÚNG THƯỞNG CÙNG VCW
Create questionnaire of "Khảo sát trúng thưởng
12/3/2012
cùng VCW"
Divided task for web team to manage
1/4/2012
information
Contact for Sponsorship (Sales team) 12/3/2012
Increase event awareness on Facebook and E
26/3/2012
newsletter
Running the campaign 2/4/2012
PHOTO CONTEST
Create application on facebook 12/3/2012
Contact for Sponsorship (Sales team) 12/3/2012
Post information about contest and send enews 26/3/2012
Running the campaign 2/4/2012
QR CODE
Post information about QR and survey 1/7/2012
Game decode message 8/7/2012
Contest " VCW của riêng tôi" 9/7/2012
ONLINE REGISTRATION
ONLINE REGISTRATION

10. BUDGET
Content Gifts Week Price Total
Survey (2 week/times/gift) 6 12 5,000,000 30,000,000
Photo Contents (3 week/times/gift) 4 12 2,000,000 8,000,000
QR code (2 Week/times/3 gifts) 6 4 500,000 3,000,000
Online registration (4 week/times/gift) 2 4 16,000,000 32,000,000
Total 73,000,000
(*) Note: we can call sponsor

11. PROMOTE ACTIVATION
7. Roadshow
- Gift
- Leaflet
- Ticket
-Building
-Shopping centre
-Supermarket
-University
-Church
company name
-Residential Area
-Apartment building

12. ADVERTISING
Cinema Advertising Monthly Admission: 90,000 in Galaxy Nguyen Du
65% said they are ready to spend Age: Young, Occupation:
Sex:
money to see movies in cinemas. 21-30: 67%,
Class: A, B
74% white
52% female,
31-35: 3.6%, collar
In 2010, there are 15,000 HCMC 15-20: 9.97% worker
48% male
moviegoers go to cinemas a day.
CINEMA BRAND AWARENESS IN HCMC
WILLINGNESS TO SPEND MONEY
(What is the first cinema you think of?)
80% 70% 65%
80%
60%
65%
50%
60%
40%
40% 30%
22%
company name
20%
13%
20% 18%
13% 10%
0%
0% Yes No Others

13. ADVERTISING
8. Cinema Advertising (if any)
company name

14. ONSITE
Lucky Draw
Game show
Hi Tech show
Job Zone
Discount Guide
company name

15. GIFT FOR ALL
company name

16. company name
Q&A