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© Expert Decisions Inc.– All rights reserved. 1
1
© Expert Decisions Inc.– All rights reserved. 2
• Expert Decisions Inc. was incorporated in Alberta 2003
• University of Calgary spin-off company
• ReleasePlanner™ is a cutting edge platform for optimized
product management
• Based on 2010 US patented technology
• Has been proven successful with 500+ customer and trial
projects
Who we are?
© Expert Decisions Inc.– All rights reserved. 3
The imbalance in feature usage
Almost two thirds of all features are (almost)
never used. This implies
• Wasted development effort
• Increased maintenance effort
• Customers overwhelmed from (almost)
never) user features.
45% Never 19% Rarely 16% Sometimes 13% Often 7% Always
Should this be changed?  YES
How this can be changed:  Apply EDI
technology suite!
Standish Group Study Reported at XP2002 by Jim Johnson, Chairman
© Expert Decisions Inc.– All rights reserved. 4
Our technology suite
Customer Needs
Analysis
Customer Needs
Analysis
Collective
Prioritization
Collective
Prioritization
Optimized Product
Planning
Optimized Product
Planning
Optimized Product
Development
Optimized Product
Development
Product
Evaluation
Product
Evaluation
Customer Needs
Analysis
Collective
Prioritization
Optimized Product
Planning
Optimized Product
Development
Product
Evaluation
© Expert Decisions Inc.– All rights reserved. 5
Our tool suite
© Expert Decisions Inc.– All rights reserved. 5
© Expert Decisions Inc.– All rights reserved. 6
Developing the right product Systematic process based on
- Collective wisdom
- Objective data
- Power of optimization
… in the right way
© Expert Decisions Inc.– All rights reserved. 7
How does it work? - Dashboard
For the current plan:
Which features are in
which releases?
Which project set-up steps
still need to be done?
For the current plan:
What is the projected
excitement of the
stakeholders with this
plan?
Ranking of most
controversial features
Effort – value
profile of all
features
in consideration
© Expert Decisions Inc.– All rights reserved. 8
Customer needs
analysis & collective
prioritization
© Expert Decisions Inc.– All rights reserved. 9
Feature priority and disagreement analysis
- What feature are most attractive?
- What features are least attractive?
- What features are most controversial?
- What feature are least controversial?
© Expert Decisions Inc.– All rights reserved. 10
Most controversial features – Where to focus your
discussion
For a given feature:
Spider graph with priorities assigned by
stakeholders
© Expert Decisions Inc.– All rights reserved. 11
Optimized product
planning
© Expert Decisions Inc.– All rights reserved. 12
Where the data comes from?
Import and export of data from
synchronization to issue
management system JIRA or
equivalent
© Expert Decisions Inc.– All rights reserved. 13
How does the optimized plan looks like?
For the two upcoming releases,
all the features involved per
release as well as their assumed
effort consumption are shown
(visible from mouse-over)
© Expert Decisions Inc.– All rights reserved. 14
How much will stakeholders like your plan?
Profile of projected excitement of
stakeholders with the given plan
© Expert Decisions Inc.– All rights reserved. 15
Product evaluation
© Expert Decisions Inc.– All rights reserved. 16
How much do stakeholders like the proposed features?
Prioritization of features per
criterion.
Display of features with simular
priority
© Expert Decisions Inc.– All rights reserved. 17
Subscription-based services for:
Unique Selling Proposition of ReleasePlanner™ 2.0
in the context of Analytical Product Management:
WHY EDI? - WHAT DO WE OFFER?
• Offering optimized and diversified planning
alternatives
• Consideration of quality criteria as part of
the planning
• Integration of operational and strategic
planning
• Comprehensive support of re-planning
(both operational and strategic)
• Risk analysis capabilities
• Ability to accommodate many types of
complex logical dependencies
© Expert Decisions Inc.– All rights reserved. 18
Intelligent Surveying:
• Stakeholder (including customers, users, sales representatives, managers) based
prioritization of (future) features, ideas, projects, services, cost drivers, processes,
architectures and more.
• Prioritization of defects.
• Feature elicitation and discussion.
• Retrospective evaluation:
– How frequently have existing features been used?
– Have the features increase customers’ satisfaction?
• All types of analytics such as: criticality, variance when comparing between groups
of features, groups of stakeholders.
• Consensus building: Which features have high versus low consensus?
Effort Estimation:
• Stakeholder/Expert-based estimation (based on 3-point estimates).
Monitoring:
• Monitoring of projects (e.g., status of feature implementation).
Use case scenarios VeryBestChoiceLight - 1/2
© Expert Decisions Inc.– All rights reserved. 19
“Principle 1 of change for gaining competitive advantage
in the era of smart:
Decisions will be based not on “gut instinct,”
but on predictive analytics. “
“Principle 1 of change for gaining competitive advantage
in the era of smart:
Decisions will be based not on “gut instinct,”
but on predictive analytics. “
Use case scenarios VeryBestChoiceLight - 2/2
Ginni Rometty, Chairman President and CEO
IBM, 2013
© Expert Decisions Inc.– All rights reserved. 20
• Resource optimized product and service road-mapping
• Release planning for management of technical debt
• Release planning in consideration of complex feature dependencies
• Release planning in consideration of quality criteria
• Issue management and optimization with compatibility to JIRA
• Optimized user excitement analysis
• Release planning for multiple products
• Optimized features for sprints in Scrum
• Better sprints and releases from interactive optimization
• Cyclic re-planning to accommodate change in features and other
project parameters
• Pro-active risk analysis for making release decisions
• Interactive optimization
Use case scenario ReleasePlannerTM
© Expert Decisions Inc.– All rights reserved. 21
• Developing the right product = Essence of business success!
• Decisions need to be based on objective data and transparent rules
• Pro-active rather than reactive mode of operation!
• Many features implemented get almost never used
• Features expected from the user are not offered
• Treating feature dependencies can be tedious and time consuming
• Optimized response to changed market or resource conditions
• Convince others by justifying your plan
• Plans generated to not make optimal usage of resources available
Why this is important?
© Expert Decisions Inc.– All rights reserved. 22
Guenther Ruhe
403-608-1180
ruhe@expertdecisions.com
Questions
Contact:
© Expert Decisions Inc.– All rights reserved. 22

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Product Innovation Roadmap

  • 1. © Expert Decisions Inc.– All rights reserved. 1 1
  • 2. © Expert Decisions Inc.– All rights reserved. 2 • Expert Decisions Inc. was incorporated in Alberta 2003 • University of Calgary spin-off company • ReleasePlanner™ is a cutting edge platform for optimized product management • Based on 2010 US patented technology • Has been proven successful with 500+ customer and trial projects Who we are?
  • 3. © Expert Decisions Inc.– All rights reserved. 3 The imbalance in feature usage Almost two thirds of all features are (almost) never used. This implies • Wasted development effort • Increased maintenance effort • Customers overwhelmed from (almost) never) user features. 45% Never 19% Rarely 16% Sometimes 13% Often 7% Always Should this be changed?  YES How this can be changed:  Apply EDI technology suite! Standish Group Study Reported at XP2002 by Jim Johnson, Chairman
  • 4. © Expert Decisions Inc.– All rights reserved. 4 Our technology suite Customer Needs Analysis Customer Needs Analysis Collective Prioritization Collective Prioritization Optimized Product Planning Optimized Product Planning Optimized Product Development Optimized Product Development Product Evaluation Product Evaluation Customer Needs Analysis Collective Prioritization Optimized Product Planning Optimized Product Development Product Evaluation
  • 5. © Expert Decisions Inc.– All rights reserved. 5 Our tool suite © Expert Decisions Inc.– All rights reserved. 5
  • 6. © Expert Decisions Inc.– All rights reserved. 6 Developing the right product Systematic process based on - Collective wisdom - Objective data - Power of optimization … in the right way
  • 7. © Expert Decisions Inc.– All rights reserved. 7 How does it work? - Dashboard For the current plan: Which features are in which releases? Which project set-up steps still need to be done? For the current plan: What is the projected excitement of the stakeholders with this plan? Ranking of most controversial features Effort – value profile of all features in consideration
  • 8. © Expert Decisions Inc.– All rights reserved. 8 Customer needs analysis & collective prioritization
  • 9. © Expert Decisions Inc.– All rights reserved. 9 Feature priority and disagreement analysis - What feature are most attractive? - What features are least attractive? - What features are most controversial? - What feature are least controversial?
  • 10. © Expert Decisions Inc.– All rights reserved. 10 Most controversial features – Where to focus your discussion For a given feature: Spider graph with priorities assigned by stakeholders
  • 11. © Expert Decisions Inc.– All rights reserved. 11 Optimized product planning
  • 12. © Expert Decisions Inc.– All rights reserved. 12 Where the data comes from? Import and export of data from synchronization to issue management system JIRA or equivalent
  • 13. © Expert Decisions Inc.– All rights reserved. 13 How does the optimized plan looks like? For the two upcoming releases, all the features involved per release as well as their assumed effort consumption are shown (visible from mouse-over)
  • 14. © Expert Decisions Inc.– All rights reserved. 14 How much will stakeholders like your plan? Profile of projected excitement of stakeholders with the given plan
  • 15. © Expert Decisions Inc.– All rights reserved. 15 Product evaluation
  • 16. © Expert Decisions Inc.– All rights reserved. 16 How much do stakeholders like the proposed features? Prioritization of features per criterion. Display of features with simular priority
  • 17. © Expert Decisions Inc.– All rights reserved. 17 Subscription-based services for: Unique Selling Proposition of ReleasePlanner™ 2.0 in the context of Analytical Product Management: WHY EDI? - WHAT DO WE OFFER? • Offering optimized and diversified planning alternatives • Consideration of quality criteria as part of the planning • Integration of operational and strategic planning • Comprehensive support of re-planning (both operational and strategic) • Risk analysis capabilities • Ability to accommodate many types of complex logical dependencies
  • 18. © Expert Decisions Inc.– All rights reserved. 18 Intelligent Surveying: • Stakeholder (including customers, users, sales representatives, managers) based prioritization of (future) features, ideas, projects, services, cost drivers, processes, architectures and more. • Prioritization of defects. • Feature elicitation and discussion. • Retrospective evaluation: – How frequently have existing features been used? – Have the features increase customers’ satisfaction? • All types of analytics such as: criticality, variance when comparing between groups of features, groups of stakeholders. • Consensus building: Which features have high versus low consensus? Effort Estimation: • Stakeholder/Expert-based estimation (based on 3-point estimates). Monitoring: • Monitoring of projects (e.g., status of feature implementation). Use case scenarios VeryBestChoiceLight - 1/2
  • 19. © Expert Decisions Inc.– All rights reserved. 19 “Principle 1 of change for gaining competitive advantage in the era of smart: Decisions will be based not on “gut instinct,” but on predictive analytics. “ “Principle 1 of change for gaining competitive advantage in the era of smart: Decisions will be based not on “gut instinct,” but on predictive analytics. “ Use case scenarios VeryBestChoiceLight - 2/2 Ginni Rometty, Chairman President and CEO IBM, 2013
  • 20. © Expert Decisions Inc.– All rights reserved. 20 • Resource optimized product and service road-mapping • Release planning for management of technical debt • Release planning in consideration of complex feature dependencies • Release planning in consideration of quality criteria • Issue management and optimization with compatibility to JIRA • Optimized user excitement analysis • Release planning for multiple products • Optimized features for sprints in Scrum • Better sprints and releases from interactive optimization • Cyclic re-planning to accommodate change in features and other project parameters • Pro-active risk analysis for making release decisions • Interactive optimization Use case scenario ReleasePlannerTM
  • 21. © Expert Decisions Inc.– All rights reserved. 21 • Developing the right product = Essence of business success! • Decisions need to be based on objective data and transparent rules • Pro-active rather than reactive mode of operation! • Many features implemented get almost never used • Features expected from the user are not offered • Treating feature dependencies can be tedious and time consuming • Optimized response to changed market or resource conditions • Convince others by justifying your plan • Plans generated to not make optimal usage of resources available Why this is important?
  • 22. © Expert Decisions Inc.– All rights reserved. 22 Guenther Ruhe 403-608-1180 ruhe@expertdecisions.com Questions Contact: © Expert Decisions Inc.– All rights reserved. 22