Eddie Simiyu Mungami's CV summarizes his career and education history. He has over 10 years of experience in finance and business management roles, including as a tutorial fellow and assistant lecturer. He holds a PhD in Finance from Kenyatta University, an MBA with specializations in finance and accounting, and a Bachelors in Education. His skills include communication, teamwork, and proficiency in Microsoft Office applications. His hobbies include reading.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
eddie.pdf
1. 1
EDDIE SIMIYU MUNGAMI
CURRICULUM VITAE
CAREER AND PERSONAL OBJECTIVES
As a professional in Finance and Business Management I will utilize my skills to:
➢ Competently apply my knowledge fully in the fields of Business management, and finance
➢ Adhere to ethical conduct as stipulated by the organisational policy and the broader
external environment.
➢ Lead by example in formulating and instituting sound financial policies, procedures and
systems that ensure effective control and accountability.
PERSONAL INFORMATION
NAME: EDDIE SIMIYU MUNGAMI
DATE OF BIRTH: 1976
GENDER: Male
MARITAL STATUS: Married
NATIONALITY: Kenyan
LANGUAGE FLUENCY: English, Swahili both written and spoken
POSTAL ADDRESS: P O Box 43844 - 00100, Nairobi
MOBILE NO: 0723-056261 (self)
0734-865138 (c/o Eric simiyu Wabwile),
0720-671286 (c/o Judy Mungami)
E-MAIL:
emungamie2005@yahoo.com
EMPLOYMENT HISTORY
Kenyatta University
February 2006 –to date : Tutorial Fellow, Accounting and Finance Department
Oshwal College
2. 2
August 2003- February 2006 : Assistant lecturer, accounting and Management
Part-time lecturer Kenyatta university,Acounting and finance.
EDUCATION BACKGROUND
KENYATTA UNIVERSITY
2008-up-to-date : PhD student, (In Finance): Area of research :
Determinants of Leasing Decision in kenya
KENYATTA UNIVERSITY
2001-2003: Masters Business Administration (MBA)
Areas of specialization:
Finance and Accounting
Key units: .Financial management, Managerial economics, corporate banking,
financial analysis, Management Accounting, Financial
Accounting Research methods, international Finance,
Operational research, Strategic Management, Human resource
management , Marketing Management.
Project work: The effect of exchange rate liberalization on the balance of
payment of a developing country: A Case of Kenya
1997-2001: Bachelors of Education (Economics and business studies )
. (Second class honours, upper division)
Key units: Monetary theory and policy, business
Policy, business finance, Public finance
Macro-economic theory, Communication
Skills, Economics of Money and banking,
Instruction methods, subject methods, Management
1992-1995: Friends school Kamusinga
Kenya Certificate of Secondary Education (K.C.S.E)
Results: English c+, Mathematics B+, Kiswahili c-,
Economics B+, Geography B+, physics B, . .
. Chemistry B- Biology B
Aggregate results B (plain) of 68 points.
3. 3
1983- 1990 : Mukhuyu Primary School
Kenya Certificate of Primary Education (K.C.P.E)
Results 512 marks
PROFESSIONAL QUALIFICATIONS
Certified Public Accountant (CPA) section VI
Key Subjects : Business Finance, Financial Accounting, Economics, Cost accounting, . .
Management, Taxation
COMPUTER PROFICIENCY
Certificate in computerized accountant:
❖ Introduction to computers and MS Windows 2000
❖ MS Word Credit
❖ MS Excel Distinction
❖ MS Access Credit
SKILLS AND BEHAVIOURS
Skills:
.
• Communication skills: Maintaining continuous communication with clients and other
interested stakeholders.
• Team working: Ability to work with others to deliver exceptional business performance
• Excellent PC skills: Microsoft Office packages (Word, Excel, Access, powerpoint).
Behaviour:
1. Driving performance, i.e. always striving to be the best in all that I do
2. Building pride and passion, i.e. upholding the employers’ brand as the best choice in the
market
3. Delighting customers, i.e. going the extra mile to give clients ‘magic moments’
4. Growing talent and capability, i.e. sharing knowledge, experience and best practice with
team
5. Protecting and enhancing employer reputation, i.e. in view of the sensitive market in which
Organizations operate
HOBBIES AND INTERESTS
CO-CURRICULUM ACTIVITIES
UNIVERSITY: Secretary; Business studies students association.
Participated in the clean up the world (UNEP) on two
occasions and awarded certificates for the same;
4. 4
HIGH SCHOOL: Chairman, Economics club, treasurer journalism club .
. Member, Christian union.
Best student Technical subject
. (Economics)
Most disciplined student 1993
HOBBIES: Reading