This document discusses various examples of ecopreneuring businesses that move society toward sustainability. It provides lessons learned from businesses like Soup Cycle (delivering soup by bicycle), Saul Good Gifts (sustainable gift baskets), and Ridolfi Inc. (environmental engineering helping Native American tribes clean up mining pollution). The common themes across these businesses are finding new business models that solve environmental problems, seeing the larger system impacts, empowering disempowered communities, and measuring environmental performance to drive sustainability.

1. Ecopreneuring: Moving the world toward sustainability through business Gifford Pinchot III President, Bainbridge Graduate Institute bgi.edu

2. A Sustainable Business A business you can continue doing Better for the environment and the people Makes money

3. “Sustainability” Heard as a Restraint

4. Ecopreneuring Making sustainability profitable

5. Ecopreneuring Opportunity Finders Do more with less See the larger system Find a new business model Solve the future’s problems now Measure impact and resource use Empower the disempowered Seek leverage for good

6. Kevin Maas

7. Farm Power Lessons Waste = Food See the larger system A new business model

8. Elizabeth Whalen

9. Elizabeth Whalen Lessons See the larger system Seek leverage for good Solve the future’s problems now Image copyrightfotopeidia 2010

10. Tangerine Power Stanley Florek Goals More solar power Local community ownership Barriers 75% of homes unsuitable Large up front cost Huge minimums Projects and owners are distant Answer: Community supported energy

11. Community Solar Power Ordinary citizen ownership Sun Slices $1000 investment $100/year return Solar on prominent community buildings Schools, churches, government buildings Reduce NIMBY

12. What’s in it for stakeholders? Property Owner Save Money Make Money Community Investor Corporate Investor Pay Less Taxes Everybody: Make the world better Confidential. Copyright 2011, Tangerine Power Corporation

13. How to Avoid SEC Restrictions Investors all in WA Cooperative structure User ownership User control Proportional distribution of benefits

14. How to Get 10% Annual Return WA State Feed-in tariffs Guaranteed right to sell power to the grid Guaranteed higher prices Combined 4 tariff multipliers Solar + Public building + Community funded + Equipment manufactured in WA ~$0.10/kWhr -> $1.08/kWhr

15. Sample Customers Corvallis High School Phase 1- 2.1kW Phase 2 - 100kW est. June 2011 City of Edmonds 75kW ($750,000) System Copyright 2011, Tangerine Power Corporation

16. Tangerine Power Lessons Find a new business model Solve future problems now See the larger system Community support Regulations Feed-in tariffs Local manufacturing

17. Dawn Danby Putting sustainability in design tools Image copyright Fast Company 2010 Image copyright Autodesk 2010

19. Structural analysis

20. Cost analysis

21. Ecomaterials advisor

22. Environmental impactImage copyright Autodesk 2010

23. Image copyright Autodesk 2010

24. Lessons From Dawn Danby Measure impact and resource use Seek leverage for good See the larger system Photo Copyright Autodesk 2010

25. Saul Good Gifts Friend suggested gift baskets Hated gift baskets Wasteful Bulky Who buys and why? Sustainable alternative?

26. How to get started BGI studies give confidence and business skills Fellow student designs box Borrowed $10K Runbusiness out of bedroom 30 hours a week job

27. Breakthrough Van City Enterprises Development arm of Van City Bank Welcome gift new home owners Sustainable cleaning products

28. Growth of the Business Expand new homes business Other industries Christmas gift boxes Sales promotions Hire the right people Operations Schedule and ship Purchasing Finance Accounting and cash flow

29. Saul Good Gifts Lessons Do more with less Ultra low overhead Box not basket Empower the disempowered

30. Jed Lazar and Shauna Lambert Entrepreneurship class project Never had a business before Keep it simple Cheap to start Show super-sustainable business Deliver soup lunches by bicycle in Portland

31. Getting Started Then First customers are fellow students 6 months to get to 100 delivery’s a week 60-80 hour weeks Profitable in six months Now 500 deliveries a week 7 employees Partnership with local farmers Cook what they grow Uses lots of veggies Blemished, but good

32. Why it Works Customer benefits Good, convenient, healthy food Support sustainability Portland bicycle madness Hope, not just soup Operational benefits Fuel Capital cost Order lunch a week ahead Parking!

33. Soup Cycle Lessons Do more with less The happiness stuff ratio Solve the future’s problems now It doesn’t have to be grandiose

34. Callie Ridolfi Working for EPA on Superfund clean up Coeur d’Alene Tribe How to restore their ancestral lands Lake fish dying Upstream: mining killing fish Downstream: 100s of swans die in wetlands Callie agreed to represent the tribe

35. Liked Working with the Tribe Respectful of people and land Committed to stewardship Patient They want my help Need env. engineering Stand up to mining co. I learn from them

36. Coeur D’Alene Impact From 21 square miles to the whole Coeur D’Alene basin $50M to $3B cleanup Asarco pays $300M Creates decades of jobs for the tribe

37. Many Other Tribes Mining, facility closures, Hanford Brought about massive cleanups Ridolfi, Inc. grew to 20 employees

38. Lessons from Ridolfi, Inc. Seek leverage for good Measure impact and resource use Empower the disempowered

39. Sustainability and CSR Managers Fortune 10 oil company Columbia Forest Products HP materials stewardship REI CSR Corvalis Taylor Shellfish Many more

40. Visit the BGI Website www.bgi.edu or Google “BGI MBA” www.bgi.edu