Martin de Wit presented at a colloquium in Indonesia on analyzing Google search trends related to beauty from 2010 to 2013. He found that searches for "beauty" increased in topics like religion, science, and literature, but decreased in economics. Searches for "harmony" grew in the category of beauty and fitness but declined elsewhere. The presentation examined search interest in beauty and harmony across different domains to provide nuanced insights on changing interests over time.

1. Martin de Wit
Presentation at “Building the Scientific Mind”
colloqium, Lembang, Indonesia, 27-31 May 2013
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4. • Since Jan 2010 more and more people take an
interest in beauty, at least as measured as a
Google search term:
• The results are more nuanced per category of search terms:
– Beauty gained in interest in ‘Religion & Belief’, in ‘Science’ and as well as
‘Books & Literature’.
– There is a general declining interest in ‘Economics’ and even less so for the
search terms ‘Beauty’ and ‘Harmony’ within the category of ‘Economics’.
– Interest for the search term ‘Harmony’ has grown in the category ‘Beauty
& Fitness’, but little elsewhere.
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Thank you
martin@sustainableoptions.co.za