E-Commerce Marketing: Do Engagement até à Conversão

•

2 likes•374 views

9ª edição das Industry Sessions by EDIT. com a temática Digital Marketing, em Lisboa Ricardo Lourenço - Digital Marketing & Web Analytics Responsible na Worten Construir um negócio de e-commerce não é tarefa fácil. A regra de "não haver má publicidade" já não tem qualquer aplicação. O consumidor passou a ser mais exigente, e quase profissionalmente seletivo. Atualmente é preciso esforço, foco e capacidade de conduzir o tráfego que atingimos, de forma consistente, até ao nosso site. Depois vem a parte vital, tornar o utilizador num cliente, e mantê-lo sempre satisfeito.

Didn’t Fast-Forward
through TV comercials?
Stopped to stare and look
to an Outdoor?
Were excited to open a
promotional email?

MOBILE CHANGES
OUR HABBITS
MOBILE CHANGES
THE WAY WE WORK
MOBILE CHANGES THE WAY
BRANDS SERVE THEIR CUSTOMERS

E-Commerce Marketing: Do Engagement até à Conversão

A QSR (Quick Service Restaurant") mobile strategy group project for my Mobile Marketing course. Our group choose Chick-Fil-A and built onto their current existing mobile App. Our app is “Eat Mor Chikin” Campaign, you would be interested how we built on to the current mobile strategy of the company with our “Eat Mor Chikin” Mobile App. In a nutshell, the app is centered around the target consumer, busy moms, including social gaming and coupon elements as engagement tools.

Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas

Wayin

Heinz Grow Your Own 2015 Case Study from We Are Social

We Are Social

9ª edição das Industry Sessions by EDIT. com a temática Digital Marketing, em Lisboa Pedro Sampaio - Digital Marketeer & Business Developer na Primetag Invisto em Facebook Ads, Google Ads e chego a milhares de pessoas. Isso não basta?” A resposta é não. Se lhe pedisse para comparar o grau de confiança que associa a um cartaz no meio da A5 sobre um produto com o da recomendação de um amigo, o que escolheria? E qual o retorno real? Investir em influência funciona da mesma forma pela credibilidade que os seus agentes transmitem à sua audiência.

Porque devo estar presente nas redes sociais?

EDIT. - Disruptive Digital Education

Listening on the Social Web: How To Make Sense of all the Noise

EDIT. - Disruptive Digital Education

9ª edição das Industry Sessions by EDIT. com a temática Digital Marketing, em Lisboa Filipe Bernardes / Marketing & Lead Generations Manager / MOBIZY Aquilo que "vemos" na web social é, normalmente, apenas a ponta de um icebergue cada vez mais complexo. É necessário repensar modelos de atuação mais passivos, e garantir a integração de informação preciosa nos processos de tomada de decisão de uma marca.

Evaluation

AndyGoldy

Designing Systems

EDIT. - Disruptive Digital Education

Google drivePrakash Brothers

Multi Device Responsiness & Mobile First

EDIT. - Disruptive Digital Education

Criar experiências

EDIT. - Disruptive Digital Education

As redes sociais vão acabar no dia em que as ideias morrerem.

EDIT. - Disruptive Digital Education

Tohoku tsunami 2011

Prakash Brothers

#MoreBusiness_WEBPhoebe Chongchua

NHL Slides - Driving Fandom Through Social Storytelling

Simon Mainwaring

Future of digital marketing in Tunisia: trends to follow in 2015

Bahia Nar

There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make. Social media is the key but a good social media strategy is the right path. What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.

Social Media Part Ii

Richard Meyer

Ignited trendreport2015 01_13_v6Alexandria Oliver

FLO For Locals Only and the Big Giveaway finalFLO For Locals Only

The Nigerian Digital Landscape and Trends for 2017

Stanislaus Olusegun MARTINS

2018 loyalty-guide-fnl

Helmy Kurniawan

Future of Social Media + Trends 2016

Brie Stewart

FLO For Locals OnlyFLO For Locals Only

Toward Consumer Engagement: Marketing moves from Impressions to ExpressionsCRM Metrix - MetrixLab

Food and new media

Rahul Avasthy

Viewers also liked

Quantidade vs. Qualidade: O porquê de investir em canais de influência

EDIT. - Disruptive Digital Education

Porque devo estar presente nas redes sociais?

EDIT. - Disruptive Digital Education

Listening on the Social Web: How To Make Sense of all the Noise

EDIT. - Disruptive Digital Education

Evaluation

AndyGoldy

Designing Systems

EDIT. - Disruptive Digital Education

Google drivePrakash Brothers

Multi Device Responsiness & Mobile First

EDIT. - Disruptive Digital Education

Criar experiências

EDIT. - Disruptive Digital Education

As redes sociais vão acabar no dia em que as ideias morrerem.

EDIT. - Disruptive Digital Education

Tohoku tsunami 2011

Prakash Brothers

Viewers also liked (10)

Quantidade vs. Qualidade: O porquê de investir em canais de influência

Porque devo estar presente nas redes sociais?

Listening on the Social Web: How To Make Sense of all the Noise

Evaluation

Designing Systems

Google drive

Multi Device Responsiness & Mobile First

Criar experiências

As redes sociais vão acabar no dia em que as ideias morrerem.

Tohoku tsunami 2011

Similar to E-Commerce Marketing: Do Engagement até à Conversão

#MoreBusiness_WEBPhoebe Chongchua

NHL Slides - Driving Fandom Through Social Storytelling

Simon Mainwaring

Future of digital marketing in Tunisia: trends to follow in 2015

Bahia Nar

Social Media Part Ii

Richard Meyer

Ignited trendreport2015 01_13_v6Alexandria Oliver

FLO For Locals Only and the Big Giveaway finalFLO For Locals Only

The Nigerian Digital Landscape and Trends for 2017

Stanislaus Olusegun MARTINS

2018 loyalty-guide-fnl

Helmy Kurniawan

Future of Social Media + Trends 2016

Brie Stewart

FLO For Locals OnlyFLO For Locals Only

Toward Consumer Engagement: Marketing moves from Impressions to ExpressionsCRM Metrix - MetrixLab

Food and new media

Rahul Avasthy

Social Media for CSR & Ethical Branding

Elizabeth Ryan

The New Advertising: From Display To Engagement To Conversion.

Thomas Paris

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.

How to Use Social Media to Tell Your Brand Story, by Kim Garst

Y'all Connect

Kim Garst Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands. The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal. Kim will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.

Stockholm stad storytelling_2019_v3

Corkscrew Startup School

7 ways to dentists can succeed on social media in 2017

Dave Kerpen

Social media-tactics

Ranjeet Nambiar

Social media trends for 2015

Ioana Barbu

Building Loyal Clients in a Millenials World

Mike Georgopoulos

Similar to E-Commerce Marketing: Do Engagement até à Conversão (20)

#MoreBusiness_WEB

NHL Slides - Driving Fandom Through Social Storytelling

Future of digital marketing in Tunisia: trends to follow in 2015

Social Media Part Ii

Ignited trendreport2015 01_13_v6

FLO For Locals Only and the Big Giveaway final

The Nigerian Digital Landscape and Trends for 2017

2018 loyalty-guide-fnl

Future of Social Media + Trends 2016

FLO For Locals Only

Toward Consumer Engagement: Marketing moves from Impressions to Expressions

Food and new media

Social Media for CSR & Ethical Branding

The New Advertising: From Display To Engagement To Conversion.

How to Use Social Media to Tell Your Brand Story, by Kim Garst

Stockholm stad storytelling_2019_v3

7 ways to dentists can succeed on social media in 2017

Social media-tactics

Social media trends for 2015

Building Loyal Clients in a Millenials World

More from EDIT. - Disruptive Digital Education

Industry Sessions by EDIT. | Talk #4 - Margarida Carvalho & Marta Fernandez

EDIT. - Disruptive Digital Education

Industry Sessions by EDIT. | Talk #2 - José Ferreira & Alexandre Marreiros

EDIT. - Disruptive Digital Education

USER JOURNEY AUTOMATION JOSÉ FERREIRA - UX SPECIALIST | FARFETCH ALEXANDRE MARREIROS - CTO | INNOVAGENCY Através de duas visões distintas, mas complementares, nesta talk é apresentada a importância da compreensão do percurso do consumidor, e também da interface, até à concretização da venda. Com o principal objetivo de converter, os dois oradores discutem as formas possíveis de se conseguir levar o utilizador a fechar o carrinho de compras, pensando na solução técnica e na experiência do mesmo.

Industry Sessions by EDIT. | Talk #1 - Ricardo Silva

EDIT. - Disruptive Digital Education

Industry Sessions by EDIT. | Talk #1 - Bruno Amorim

EDIT. - Disruptive Digital Education

Todos Somos Design - Greg Palmieri & Hugo Froes

EDIT. - Disruptive Digital Education

Industry Sessios by EDIT. - Talk #2 - Diogo Silva & Roberto Cortez

EDIT. - Disruptive Digital Education

PAID SEARCH MARKETING: GOOGLE ADWORDS ROBERTO CORTEZ – HEAD OF PPC | POSITIVIMPACT DIOGO SILVA - ADWORDS DIGITAL MARKETING | GROUPM Esta talk pretende desmistificar o Google Adwords e apresentar algumas das melhores e piores práticas neste campo, tendo por base a experiência destes dois experts e profissionais da área. Considerando a evolução digital, será importante dar uma perspetiva do que é o "Search Paid Marketing" em Portugal, a sua evolução e as novas tendências na área.

Industry Sessios by EDIT. - Talk #5 - Mike Sousa & Ricardo Vercesi

EDIT. - Disruptive Digital Education

GESTÃO DE PROJETOS, PARADIGMS & TENDENCIES MIKE SOUSA - AGILE COACH | BLIP RICARDO VERCESI, PROJECT MANAGER, WEB DEVELOPER & TECHNICAL CONSULTANT | INDEPENDENT Procura-se, através desta talk, dar a conhecer diversas abordagens de metodologia de projeto e entender melhor a sua aplicabilidade. Atualmente, a competitividade na indústria digital é cada vez maior e assume-se como fundamental a organização e gestão de equipas e projetos. Há que saber preparar e reagir à mudança, antecipando-a de forma ágil. Neste contexto, serão abordadas duas perspectivas e casos práticos de organização e gestão de projetos, de acordo com a experiência dos oradores, profissionais especialistas na área.

Industry Sessios by EDIT. - Talk #4 - Diogo Cruz & Antero Ferreira

EDIT. - Disruptive Digital Education

E-COMMERCE: BABY STEPS & TAKE IT TO THE NEXT LEVEL DIOGO CRUZ - FASHION STORE PLANNER & CONVERSION SPECIALIST | EL CORTE INGLÉS ANTERO FERREIRA - SENIOR PRODUCT MANAGER | FARFETCH Esta talk aborda o processo de criação e afirmação de um negócio de comércio electrónico em duas vertentes: a primeira da conceptualização da ideia e implementação à sua solidificação no mercado; a segunda sobre os desafios e oportunidades com que ele se depara e os efeitos da economia de escala.

Industry Sessios by EDIT. - Talk #3 - Pedro Garcia

EDIT. - Disruptive Digital Education

SOCIAL MEDIA: CONTENT STRATEGY PEDRO GARCIA - DIGITAL STRATEGY | WINGMAN Os oradores irão debruçar-se sobre a geração millennials, abordando pontos de vista distintos sobre a área do Social Media e concretamente sobre a estratégia de conteúdo, neste campo. Ao mesmo tempo, serão apresentadas as tendências nas redes sociais, segmentação e posicionamento, e o que se tem vindo a fazer nesta área importante e de crescente investimento das empresas.

Industry Sessios by EDIT. - Talk #2 - Andreia Santos

EDIT. - Disruptive Digital Education

MARKETING AND COMMUNICATIONS STRATEGIES ANDREIA SANTOS - DIGITAL MARKETING SPECIALIST | 7GRAUS Esta talk tem o objetivo de explicitar diferentes estratégias de comunicação que possibilitam criar, através de conteúdos de qualidade, momentos entre publishers, advertisers e users. Como se sabe, pessoas diferentes consomem conteúdos diferentes, e por isso as estratégias no âmbito da comunicação devem seguir uma tendência de segmentação e consequentemente de personalização de conteúdos.

Industry Sessios by EDIT. - Talk #1 - João Vitória e Filipa Sarmento

EDIT. - Disruptive Digital Education

DIGITAL AGENCY, OLD WAYS VS NEW WAYS FILIPA SARMENTO - DIGITAL ACCOUNT MANAGER | LEGENDARY JOÃO VITÓRIA - CHIEF GROWTH OFFICER | COMON As maiores tendências e desafios de trabalhar numa agência irão ser abordados nesta talk, que pretende mostrar e contrastar as práticas do passado e dos dias de hoje. A apresentação estará a cargo de dois profissionais de gerações distintas, com duas histórias e duas perspetivas daquilo que é a experiência de trabalhar em agências e diretamente com os clientes.

UX Inclusivo: Criar experiências acessíveis a todos - #12 Industry Sessions b...

EDIT. - Disruptive Digital Education

Propomos quebrar mitos e provar que a acessibilidade não precisa de ser o "patinho feio" do trabalho de UX — as aplicações acessíveis podem ser "sexy" e oferecer o ponto de partida para experiências memoráveis. No fim, queremos que partilhem o nosso entusiasmo pela boa acessibilidade, compreendendo: - As limitações dos utilizadores no acesso aos conteúdos digitais; - Algumas estratégias e ferramentas ao dispor do professional de UX; - Como o enfoque na acessibilidade pode ajudar a melhorar o próprio trabalho de UX.

UX Origens - #12 Industry Sessions by EDIT. | UX & Responsive Design

EDIT. - Disruptive Digital Education

Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design

EDIT. - Disruptive Digital Education

Hoje em dia, a responsabilidade do Designer é cada vez maior, tanto na sua atuação como nas consequências das suas decisões. Por isso, os processos que usamos têm de ser muito mais robustos e muito mais científicos para justificar todas as pequenas decisões que tomamos ao desenhar uma experiência de utilização de um produto. Uma má experiência de utilização pode matar pessoas. Uma boa experiência de utilização pode mudar o mundo.

E-commerce and Marketing Challenges for New Emerging Economies - #11 Industry...

EDIT. - Disruptive Digital Education

As particularidades destes mercados são um enorme desafio para quem nele trabalha. Dar resposta ao rápido crescimento e às suas exigências, na maioria dos casos com limitações aos mais diversos níveis, impõe-nos metodologias de trabalho e estratégias muito distantes das que nos são comuns. Com esta talk gostava de partilhar convosco o perfil destes mercados e experiências a nível do e-commerce e do marketing online, particularmente, no mercado nigeriano.

O segredo para um Marketing Digital eficaz - #11 Industry Sessions by EDIT. |...

EDIT. - Disruptive Digital Education

Mobile Thinking

EDIT. - Disruptive Digital Education

Evento Disru.pt em Castelo Branco Workshop Mobile Thinking - leccionado por Jorge Frazão, tutor da EDIT. / Porto. Neste workshop serão abordados os seguintes temas: - O mundo mobile nos dias de hoje e a sua importância; - As principais funcionalidades e vantagens; - Negócios Mobile com sucesso; - Plataformas disponíveis (iOS, Android, Windows Phone, Híbridos); - Desenvolvimento Mobile; - As principais metodologias de geração de dinheiro através de aplicações mobile.

We are Pixelmatters: Creating a culture of excellence

EDIT. - Disruptive Digital Education

André Oliveira, Co-Founder & CEO - orador na 10ª edição das Industry Sessions by EDIT. com a temática UX & Responsive Design. Um olhar pelo "behind the scenes" de uma das startups mais emergentes em Portugal: Pixelmatters. Como ganhar a confiança e o respeito dos clientes? Como atrair mais e melhores projetos? Como atrair... as melhores pessoas? Como fazer o equilíbrio entre clientes, projetos, orçamentos, deadlines e... qualidade? Como criar uma cultura de excelência?

Responsive – Diferentes Técnicas e Abordagens

EDIT. - Disruptive Digital Education

David Marques, Full Stack Developer - orador na 10ª edição das Industry Sessions by EDIT. com a temática UX & Responsive Design, no Porto. Quando se fala em interface web, o Responsive já não é uma opção e sim uma prioridade! Todos os dias surgem novos desafios provocados pelas constantes invocações nos devices. As técnicas de responsive que temos ao nosso dispor, ajudam-nos a dar uma resposta com garantias a esses desafios.

Strategies to improve e commerce conversion

EDIT. - Disruptive Digital Education

More from EDIT. - Disruptive Digital Education (20)

Industry Sessions by EDIT. | Talk #4 - Margarida Carvalho & Marta Fernandez

Industry Sessions by EDIT. | Talk #2 - José Ferreira & Alexandre Marreiros

Industry Sessions by EDIT. | Talk #1 - Ricardo Silva

Industry Sessions by EDIT. | Talk #1 - Bruno Amorim

Todos Somos Design - Greg Palmieri & Hugo Froes

Industry Sessios by EDIT. - Talk #2 - Diogo Silva & Roberto Cortez

Industry Sessios by EDIT. - Talk #5 - Mike Sousa & Ricardo Vercesi

Industry Sessios by EDIT. - Talk #4 - Diogo Cruz & Antero Ferreira

Industry Sessios by EDIT. - Talk #3 - Pedro Garcia

Industry Sessios by EDIT. - Talk #2 - Andreia Santos

Industry Sessios by EDIT. - Talk #1 - João Vitória e Filipa Sarmento

UX Inclusivo: Criar experiências acessíveis a todos - #12 Industry Sessions b...

UX Origens - #12 Industry Sessions by EDIT. | UX & Responsive Design

Bad UX Kills People - #12 Industry Sessions by EDIT. | UX & Responsive Design

E-commerce and Marketing Challenges for New Emerging Economies - #11 Industry...

O segredo para um Marketing Digital eficaz - #11 Industry Sessions by EDIT. |...

Mobile Thinking

We are Pixelmatters: Creating a culture of excellence

Responsive – Diferentes Técnicas e Abordagens

Strategies to improve e commerce conversion

Recently uploaded

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Digital Marketing Training In Bangalore

syedasifsyed46

My Personal Brand Exploration by Mariano

marianooscos

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Recently uploaded (20)

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

15 ideas and frameworks on the art of storytelling

The What, Why & How of 3D and AR in Digital Commerce

Winning local SEO in the Age of AI - Dennis Yu

Digital Marketing Trends - Experts Insights on How

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

DMF Portfolio Piece Smart Goals - Artist Management.docx

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Digital Marketing Training In Bangalore

My Personal Brand Exploration by Mariano

Adapt or Die - Jon Lakefish, Lakefish Group LLC

How to Use AI to Write a High-Quality Article that Ranks

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Metaverse Marketing in the Generation of the Internet - Eugene Capon

May 2024 - VBOUT Partners Meeting Group Session

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Email Marketing Master Class - Chris Ferris

E-Commerce Marketing: Do Engagement até à Conversão

4. CONNECTING THE DOTS

7. Didn’t Fast-Forward through TV comercials? Stopped to stare and look to an Outdoor? Were excited to open a promotional email?

8. ~500 ~5.000 1970’s 2010’s

9. 3 out of 5 Wish they could play a bigger role in promoting a brand they really love 80% Of customers thinks brands should use more user-generated contente in their advertising

10.

11.

12.

13.

14. Key Advices: 1. Involve your customers more in your brand activity and story telling 2. Use the content that they generate to promote your brand 3. Create the right and natural environment to boost your customer’s engagement 4. Thank them for their engagement

15. DIGITAL 1.0

16. DIGITAL 2.0

17.

18. MOBILE IS DISRUPTIVE

19. MOBILE CHANGES OUR HABBITS MOBILE CHANGES THE WAY WE WORK MOBILE CHANGES THE WAY BRANDS SERVE THEIR CUSTOMERS

20.

21.

22. NEW AGE WEARABLES

23.

24.

25. User contente-generated

26. TRAVEL FOOD MOVIES SHOPPING

Editor's Notes

Porque existem as marcas?? Porque houve alguém criativo que identificou um serviço/produto para uma necessidade? Que desenvolveu uma marca diferenciadora? Criou um conceito de comunicação que inovou e tornou a marca uma trend-setter? Mas o que são criativos? O que são os markeeters? O que são os gestores?
Estamos em 2015 e a maioria dos marketeers ainda vive no tempo do Madman
Muitos destes meios estão a perder peso e importância, e relativamente a chamar à atenção do consumidor, estão cada vez menos reativos e eficazes.
E se tiverem céticos, ou para os céticos, não é necessário apresentar números.. Pensem apenas nisto…
Ajudando a isto, os números médios que existem publicados do número de anúncios a que um consumidor é exposto por dia diz-nos muito sobre a eficácia dos anunciantes… Claramente que é possível dizer que os consumidores/as pessoas estão a ser sobrecarregadas de anúncios e de comunicação de marcas, e cada vez confiam menos…
Novas Formas
Novas Formas
Novas Formas
Novas Formas

E-Commerce Marketing: Do Engagement até à Conversão

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (10)

Similar to E-Commerce Marketing: Do Engagement até à Conversão

Similar to E-Commerce Marketing: Do Engagement até à Conversão (20)

More from EDIT. - Disruptive Digital Education

More from EDIT. - Disruptive Digital Education (20)

Recently uploaded

Recently uploaded (20)

E-Commerce Marketing: Do Engagement até à Conversão

Editor's Notes