1. Sven Tomschin
@vor_sprung
svenmeetsworld.blogspot.com
E-Commerce in China

2. Development

3. Rise of e-commerce in China:
420 million internet users in China
97 million users in Social Networks
http://slidesha.re/9RuyCG

4. 140 million Chinese netizens will shop online by the end of 2010
http://rww.to/diOGPv, http://bit.ly/dbE3zN

5. http://bit.ly/bpaods
Chinese internet users spend 2.7 hours a day online

6. 46% of Chinese netizens access the internet by mobile phone
35,5% access the web through internet cafes
http://bit.ly/dbE3zN

7. Web 2.0 Landscape

8. Three companies tower over others in China 2.0
http://bit.ly/cS0fKY

9. Western networks almost don‘t exist – but similar channels.
Quelle: http://bit.ly/bRQ53N

10. http://bit.ly/bpaods
China’s digital consumers favor instant messaging (and even online gaming)
over E-Mail

11. Online commitment

12. http://bit.ly/bsMuSI
Chinese users are very engaged in their online lives.
86% of Chinese youth live „some of their lives“ online

13. Chinese people more and more rate online sources as credible
http://slidesha.re/9RuyCG

14. Chinese are more willing to be critical and active in the internet.
Quelle: http://bit.ly/awiNPp

15. Target groups

16. http://bit.ly/bpaods
Most active: users comprise of the teenager to young-adult segment
72,4% have a monthly household income of less than 290 USD
Mostly urban (71,1%) – BUT: 95mio rural netizens

17. http://bit.ly/bpaods
University Students and Young Professionals are the most active in both online research
and e-commerce

18. http://slidesha.re/9RuyCG
Again, online shoppers are younger, better educated and more affluent

19. Consumers across age groups display similar usage patterns
http://slidesha.re/9RuyCG

20. Implications

21. • Try to find relevant (chinese) persons to represent your message.
• Convey a message that is easy to share.
• Be active in forums and blogs. Or what about creating mini games?
• Focus on urbans, but keep attention on growing numer of rural netizens.
• Spread your message in chinese.
• Follow newest (technical) trends .
Quelle: http://bit.ly/cIje4B

22. Sven Tomschin
@vor_sprung
svenmeetsworld.blogspot.com
E-Commerce in China