Macroeconomists study aggregate economic issues such as GDP, unemployment, inflation, and the overall performance of the economy. The annual inflation rate measures the annual percentage change in the overall price level. Real GDP growth is the percentage change in real GDP from one period to the next. When demand increases in a market, equilibrium price rises and quantity increases; when supply increases, price falls and quantity rises. Exogenous variables are external factors taken as given by economic models, while endogenous variables are internal factors determined within the model. Both flexible and sticky prices are important in macroeconomic models, as some argue prices adjust quickly to changes while others view some prices as adjusting slowly.