ECDU12 - Mitchell Beer – How event profs can save the world - Canada
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The document discusses how event professionals can help address issues of peak oil and carbon emissions through their work organizing meetings and events. It notes that rising fuel costs will impact the airline industry and that meetings will need to incorporate more virtual and hybrid formats to reduce travel-related carbon. The document argues that event professionals can educate attendees on these issues and facilitate respectful discussions that lead to more sustainable decisions through their events.
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ECDU12 - Mitchell Beer – How event profs can save the world - Canada
- 1. How Event Profs Can Save the World Prepared for February 26, 2012 Mitchell Beer, CMM The Conference Publishers @mitchellbeer #eventtable #eventprofs #gmic
- 2. How Event Profs Can… @mitchellbeer #eventtable #eventprofs #gmic
- 3. The Story So Far • Years in business: 27 • Meetings: 3,000 and counting • Communities: 200+ • Countries: 18 • Direct competitors: 0 @mitchellbeer #eventtable #eventprofs #gmic
- 4. The Story So Far • Years in business: 27 • Meetings: 3,000 and counting • Communities: 200+ • Countries: 18 • Direct competitors: 0 @mitchellbeer #eventtable #eventprofs #gmic
- 5. What (Still) Keeps Event Pros Up At Night @mitchellbeer #eventtable #eventprofs #gmic
- 6. The Paradigm Shift: Transforming an Industry @mitchellbeer #eventtable #eventprofs #gmic
- 7. Extending the Conversation Before During After How meeting organizers experience meetings… @mitchellbeer #eventtable #eventprofs #gmic
- 8. Extending the Conversation Before During After …and how we (should) want participants to respond @mitchellbeer #eventtable #eventprofs #gmic
- 9. From Virtual to Hybrid • Hub in Minneapolis • Nodes in Basel, Dallas • 550 online participants • Fantastic live-virtual integration @mitchellbeer #eventtable #eventprofs #gmic
- 10. From Virtual to Hybrid • News tweets onsite • News capsules, summary text, video, photos post-conference • Link to online communities • >69,000 page views @mitchellbeer #eventtable #eventprofs #gmic
- 11. From Virtual to Hybrid Pop Quiz: How many page views for video? @mitchellbeer #eventtable #eventprofs #gmic
- 12. From Virtual to Hybrid Pop Quiz: How many page views for video? 774 out of 69,000 @mitchellbeer #eventtable #eventprofs #gmic
- 13. From Virtual to Hybrid Pop Quiz: How many page views, all formats? • 774 for video • 1,280 for summary text • 67,212 for news capsules @mitchellbeer #eventtable #eventprofs #gmic
- 14. From Virtual to Hybrid Takeaways: • Content is the golden thread • Multiple formats for each audience • Success depends on a deliberate integration strategy @mitchellbeer #eventtable #eventprofs #gmic
- 15. From Virtual to Hybrid Case study: www.theconferencepublishers.com/studies @mitchellbeer #eventtable #eventprofs #gmic
- 16. The Paradigm Shift: Changing the World @mitchellbeer #eventtable #eventprofs #gmic
- 17. It’s All About Oil @mitchellbeer #eventtable #eventprofs #gmic
- 18. It’s All About Oil @mitchellbeer #eventtable #eventprofs #gmic
- 19. It’s All About Oil @mitchellbeer #eventtable #eventprofs #gmic
- 20. Why Should We Care? @mitchellbeer #eventtable #eventprofs #gmic
- 21. A Peak Oil Primer: What’s Ahead for Airlines 2008 $125/barrel British Airways Lufthansa AF/KLM Ryanair easyJet Air Berlin Iberia SAS Alitalia Austrian Finnair Aer Lingus Virgin Atlantic BMI Source: Goldman Sachs via Aer Lingus Ian Lee, Ph.D, Sprott School of Business Carleton University
- 22. A Peak Oil Primer: What’s Ahead for Airlines 2008 2015 $125/barrel $100/barrel British Airways Lufthansa British Airways AF/KLM Ryanair Lufthansa easyJet Air Berlin AF/KLM Iberia SAS Ryanair Alitalia Austrian easyJet Finnair Aer Lingus Finnair Virgin Atlantic BMI Aer Lingus Virgin Atlantic Source: Goldman Sachs via Aer Lingus Ian Lee, Ph.D, Sprott School of Business Carleton University
- 23. A Peak Oil Primer: What’s Ahead for Airlines 2008 2015 2015 $125/barrel $100/barrel $200/barrel British Airways Lufthansa British Airways British Airways AF/KLM Ryanair Lufthansa Lufthansa easyJet Air Berlin AF/KLM AF/KLM Iberia SAS Ryanair Ryanair Alitalia Austrian easyJet easyJet Finnair Aer Lingus Finnair Virgin Atlantic BMI Aer Lingus Virgin Atlantic Source: Goldman Sachs via Aer Lingus Ian Lee, Ph.D, Sprott School of Business Carleton University
- 24. A Peak Oil Primer: What’s Ahead for Airlines TODAY’S OIL PRICE October 13, February 24, 2011 2012 Brent Crude $109.20 $126.65 W. Texas Intermediate $84.20 $109.49 @mitchellbeer #eventtable #eventprofs #gmic
- 25. A Peak Oil Primer: What’s Ahead for Airlines @mitchellbeer #eventtable #eventprofs #gmic
- 26. It’s Also All About Carbon @mitchellbeer #eventtable #eventprofs #gmic
- 27. What’s Ahead for Meetings @mitchellbeer #eventtable #eventprofs #gmic
- 28. What’s Ahead for Meetings @mitchellbeer #eventtable #eventprofs #gmic
- 29. Low-Carbon Energy Futures: 80% by 2050 @mitchellbeer #eventtable #eventprofs #gmic
- 30. Low-Carbon Energy Futures: The Hybrid Advantage @mitchellbeer #eventtable #eventprofs #gmic
- 31. Respectful Dialogue = Better Decisions @mitchellbeer #eventtable #eventprofs #gmic
- 32. How Event Profs Can… images via istockphoto.com @mitchellbeer #eventtable #eventprofs #gmic
- 33. How Event Profs Can Save the World THANK YOU! Mitchell Beer, CMM +1-613-594-5960 ext. 225 mitchell@theconferencepublishers.com @mitchellbeer #eventtable #eventprofs #gmic
Editor's Notes
- What we mean about extending the conversation…
- The flow we’re trying to createOr if we’re not, we should be.So there’s a huge disconnect here that is making meetings less useful for our participants, therefore more vulnerable whenever budgets begin to go south.
- …and the page views were overwhelmingly news caps, followed by summary text, followed by video. We need to learn more as an industry about which formats work best for different audiences and different types of content, but it’s clear that our toolkit has to include the full mix of possibilities.
- Jet fuel has become airlines’ biggest operating expense
- It’s professional malpractice to talk about the problem without point toward solutions