This presentation covers the whole process starting from research, interview, prototype making, user testing to the final execution of the project, Eatsy, an information system for an easily eating experience for foreign visitors in HK.

1. Easy eating experience
for foreign visitors
in Hong Kong
Chan Sze Ching 14014228D
Zoe Bai 14111736D
Amritha Vadi 17032144X
Patrick Bieschinski 17032137X

2. Hong Kong, the‘food paradise’

3. For some visitors, it is a desert

4. Background
Physical Emergency
Food emergency has been a common
problem among foreign visitors.

5. Background
Psychological Emergency
Food emergency has been a common
problem among foreign visitors.

6. 你想食咩啊？
Excuse me!
Can I have a …
Background

7. Validate
the
problem

8. Research
100%
25%
Had problems with
food order in Hong Kong
Got allergies,
food preferences
or a religious dietary
Survey among 10 exchange students:
Did you have dining-related problems when traveling in Hong Kong?

9. Research
Food preferences
Food allergy
Religious restrictions
Vegetarian | Vegan | Pescatarian | ...
Gluten | Peanuts | Eggs | ...
Islam | Judaism | Hinduism | ...

10. “Communication is the
real problem.”
Cameron Darcy, Interviewee from Australia, ELC Tutor

11. Language barrier
Finding allergic-friendly restaurants
Ordering food in local restaurant easily
Problems

12. User studies
Jessie, 51, UK
Food Teacher, tourist
Liv Wang, 24. US
Business student
Joline, 22, Macau
Exchange student
Cameron, 51, Australia
ELC Tutor

13. User profile
Jenny, 24
Exchange student,
Vegetarian for 5 years
Language skills
Technology
Reading leaflets
Eating in restaurant
Buy from supermarket
Trendy,
Up to date,
Smart at technologies

14. User profile
Language skills
Technology
Reading leaflets
Eating in restaurant
Buy from supermarket
Old school,
Love interactions,
Rely on physical stuff
Cameron, 51
English tutor,
Prefer no-meat meals

15. Journey map
Home
Decide to eat out
Look for
restaurants
Browse menus Check ingredients
Decide on one
restaurant
Understanding
local meals’names
Lack of information
Before eating
Place
Activity
Emotion
Pain points
Stage

17. Find restaurants
customised to
your needs
Features
Get instant helps
from local people
Order food in local
restaurant easily
Eating in Hong Kong in an easy way.

18. Eat Easy
Brand identity
Safe Hong Kong
SaFood
HK Food

19. Brand identitySurvey:
How do you perceive these colours meaning…?
healthy
neutral
spicy
reminder
dislike
alarm
allergy
danger

20. alarm/reminderhealthy dislike
Brand identitySurvey:
How do you perceive these colours meaning…?

21. Brand identity
R 92
G 207
B 79
C 62
M 0
Y 83
K 0
R 233
G 89
B 62
C 9
M 78
Y 74
K 0
R 253
G 255
B 0
C 7
M 13
Y 87
K 0

22. Asking for help Offering help
for End User for Service Provider
Brand identity

23. Food search
open now
Wan Huah Cafe
open now
Dim Sum Fun
open now
Meeway Cafe
!"#$%&' $(()

24. Information system
Stickers
你好，我是______，
我有________過敏，
突然感到不舒服，
請求您幫助！謝謝！
I come from
__________
My age is
__________
My contact person is
___________________
My mobile phone no.
___________________

25. The journey of Jenny

26. Solutions
Before
eating
Touchpoints:
- Customize profiles
- Find a restaurant
- Find the way

27. Solutions
- Customize profiles
- Find a restaurant
- Find the way

28. Solutions
- Customize profiles
- Find a restaurant
- Find the way

29. Solutions
- Customize profiles
- Find a restaurant
- Find the way

30. Solutions
- Customize profiles
- Find a restaurant
- Find the way

32. Solutions
During
eating
Touchpoints:
- Select from menu
- Order food

33. Solutions
- Select from menu
- Order food

34. - Select from menu
- Order food

35. Solutions
- Select from menu
- Order food

36. Touchpoints:
Solutions
After
eating
- Ask for help
- Plan for next dining

37. Solutions
- Ask for help
- Plan for next dining

38. The journey of
Cameron

39. Solutions
- Customize profiles
- Find a restaurant
- Find the way

40. - Customize profiles
- Find a restaurant
- Find the way

41. - Select from menu
- Order food

42. - Ask for help
你好，我是______，
我有________過敏，
突然感到不舒服，
請求您幫助！謝謝！
I come from
__________
My age is
__________
My contact person is
___________________
My mobile phone no.
___________________

43. Test out
the
prototypes

44. Testing conduction
5 mins4 people 2 tasks

45. Findings
Left side of the leaflet very easy to use
Right side draws the whole attention on it
- confusing where you have to focus on

46. Improvements
One DinA3-size paper One double-sided A4 paper

47. Findings
Intuitive and easy to use
Needs a 'No thanks' or 'Skip' button

48. Improvements
You HAVE to choose an allergy Skip the question is possible
Skip

49. Findings
Communicates the function of Eatsy
Does not work on a bright background

50. Improvements
Can't see on bright wall Inverted version (alternative)
Skip

51. Promote
the
campaign

52. Do you feel excited
to the journey?

53. Campaign
Just booked
the ticket,
what’s next?

54. We starts your itinerary.

55. 01 Stakeholder: Cathay Airline

56. Featuring in their
Travel tips Email
1st Touch point: Digital information pack

57. Featuring in their
Discover section
2nd Touch point: Official Website
TO CATER ALL YOUR NEEDS
INTRODUCING EATSY
AN INFORMATION CAMPAIGN
Designed for food emergency

58. Featuring in their
Check-in process
3rd Touch point: Physical promotional materials

59. What is your
first meal after
a long flight?

60. Campaign
I Remember
what I ate ……

61. NOT THESE
TWO AGAIN!

62. We delight
your first meal.

63. 02 Stakeholder: Hong Kong Airport

64. Guiding the visitor
to the booth
1st Touch point: Way-finding materials

65. Before they start
their journey
2nd Touch point: Information Booth

66. Decision made
Travelling to HK
Booked ticket
Ready for planning itinerary
1st touch point
Cathay Pacific email/website
2nd touch point
Materials in
Check-in Process
Upon Arrival
Tired and hungry
After a long flight
3rd touch point
Poster and way-finding
4th touch point
Information booth
Journey Start!

67. Conclusion

68. Statement of the campaign
Eatsy, the way to making eating easy to those in need in Hong Kong. With the
App, Window Signage, Labelling and Hand - out, visitors are given that extra
helping hand to ensure they are confident and happy with what they are going to
eat. This integrated system has been made, to (i) not only offer a smoother
dining experience for the visitors of Hong Kong, but to also (ii) bring
awareness to local staff and public of their food preferences and allergies.
The system was mainly (iii) created to eliminate the difficulties of the
Language barrier in a dining situation, and through development and research
the system has been more improved to (iv) help cater to those with allergies
and food preferences.

69. Thank you.