This document discusses business plans and their importance for clarity and funding. It provides guidance on developing a business plan, including generating business ideas, developing business models, and assessing fundability. Key aspects of a successful 10-page business plan are outlined, such as the problem/pain being addressed, the solution, technology, team, sales strategy, competition, and financial projections. Developing an effective business plan is important for clearly communicating your business idea and securing necessary funding.
1. Business plans
Jon Foster-Pedley, dean and director
Henley Business School, Africa
University of Reading, UK
Africa’s only international business school with triple
international accreditation
jon@fosterpedley.com
9. Fundability
• Sources of funds vary, and so do the
funders’ aims and priorities
– Banks
– VC (1 in 100 proposals funded)
– Private equity
– Angels
– Agencies (EU, Government, donors etc)
– Crowdfunding
– Business partners
jon@fosterpedley.com
10. Secrets of success
• Get ATTENTION
• Make it readable
• Make it simple - shorter plans take longer…
• Understand benefits – not just advantages
• Do your homework
• Present your ideas in person, over over the
phone at worst
jon@fosterpedley.com
11. The 10 page business plan - PowerPoint
Page 1
Name, contact details
Tagline or soundbite
{the business in a few words}
Adapted from and thanks to David Cowan http://whohastimeforthis.blogspot.com
jon@fosterpedley.com
12. The 10-page business plan
Page 2
Mission and purpose
{achievable, but not yet achieved}
jon@fosterpedley.com
13. The 10-page business plan
Page 3
The team and their backgrounds
{Founders, backers, advisers, CEO, future
backers}
jon@fosterpedley.com
14. The 10-page business plan
Page 4
The pain
What is the problem?
{Where is the pain, its level; where is it being felt
?}
Explain the inability of current solutions to satisfy
the need.
jon@fosterpedley.com
15. The 10-page business plan
Page 5
The answer
{Your solution in terms of product or
services. Explain its benefits and how it
solves the problem}
jon@fosterpedley.com
16. The 10-page business plan
Page 6
The technology and methodology
{Elaborate your unique approach and if
appropriate mention patent and intellectual
property status}
jon@fosterpedley.com
17. The 10-page business plan
Page 7
Progress and successes to date
{Sales, distribution, licensing,
endorsements, agreements, support.
Show logos, numbers, testimonials etc}
jon@fosterpedley.com
18. The 10-page business plan
Page 8
Sales strategy
{Show expected cost of customer
acquisition}
jon@fosterpedley.com
19. The 10-page business plan
Page 9
The competition
{Realistic appraisal. Anticipate the competitive
response. Big competitors are vulnerable too}
Show market size estimates
jon@fosterpedley.com
20. The 10-page business plan
Page 10
The money
Earnings statements, historical and forecast.
For each time period add headcount and cash
balance.
{Show top and bottom line three years out and how
much capital needed now and later}
Prepare lots of backup slides in the appendix.
jon@fosterpedley.com
Editor's Notes
Clarity – startegy,better thinking, organisation, priority, get other views, forces analyisFundability -