This document provides instructions for preparing four dishes for social media cooking: Brand, Partners, Competitors, and Customers. Each dish lists key ingredients needed to prepare it properly. Brand requires building social media presence, team, creativity, and content. Partners requires strategic partners, keywords, trained teams, and collaboration. Competitors requires carefully selecting some competitors and monitoring them. Customers requires finding the right channels to attract them, identifying each customer's traits, and preparing customized content with emotion. The goal is an excellent customer base.