The document describes a wholesale catalog app on low-cost tablets for retailers in small towns in India. It provides everyday merchandise at wholesale prices through a strong fulfillment network, targeting a new customer segment in e-commerce. It discusses the competition in the organized and disorganized apparel market in India and how the app will address gaps like consistent designs, low minimum orders, and last-mile logistics. The document makes the case that this is a strong business opportunity with consistent volume, margins, and cashflows by streamlining vendors and systems. It provides details on past performance, the team, and is seeking $290,000 in funding to scale up talent, sales/fulfillment infrastructure, and technology.

1. Wholesale Catalog App on low-cost Tablet PCs
For retailers in small town India
Everyday merchandise at Wholesale prices
Strong fulfillment network
A new customer segment in E-Commerce.

2. Distribution…
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Retail Store Wholesaler Distributor Mfg
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3. Disruption
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4. THE MARKET
SIZE OF INDIAN APPAREL MARKET
MARKET SIZE: USD 33 Billion*
ORGANISED: DISORGANISED:
17% / USD 5.6 Bn* 83% / USD 27.4 Bn*
PRICING: ORGANISED RETAIL DISORGANISED RETAIL
ITEM MFG WHOLE RETAIL MFG WHOLE RETAIL
T SHIRTS 80-100 150 - 170 249 - 499 50 - 60 100 – 120 149 – 179
JEANS 450 - 700 650 - 1200 999 - 2999 300 - 450 425 – 600 599 - 799
THIS IS WHERE WE
LIVE. AND THRIVE.
* Source: Technopak Analysis

5. SO WHAT’S OUR COMPETITION
ORGANISED APPAREL MARKET
CASH/CARRY ORG. BRAND HYPERMART E-COMMERCE
(-) CATCHMENT (-) HIGH PRICES (-) LOCATION SPEC (-) FOR NET USERS ONLY
(-) NO CRM (-) HIGH OVERHEAD (-) NO LOGISTICS (-) HIGH OVERHEAD
(-) NO LOGISTICS (-) URBAN ONLY (-) OLD DESIGNS (-) NO CRM FOR RURAL
(-) OLD DESIGNS (-) NO REDRESSAL (-) HIGH PRICES
(-) HIGH PRICES (-) FOR CONSUMER (-) RETAIL ONLY
DISORGANISED MARKET
EXISTING eVitaran
(-) NO CRM FOR RURAL (+) FRESH DESIGNS MONTHLY
(-) NO GUARANTEE ON DESIGNS (+) LOW PRICES
(-) HIGH MIN.ORDER QTYS (+) DEDICATED CRM
(-) NO GUARANTEE ON DESIGNS (+) LOW MINIMUMS
(-) DESIGNS AS /WHEN RECD. (+) LAST MILE LOGISTICS
(+) OWN DEVICE / 2G

6. OUR CLAIM TO FAME
• RIGHT MERCHANDISING / LOWER PRICES
• MAINTAINING VARIETY AND DESIGNS
• LAST MILE LOGISTICS / FULFILMENT
• TECHNOLOGY / CONNECTIVITY
• CUSTOMER RELATION MANAGEMENT
• SYSTEMATIZING VENDORS / SALES
• LOW MINIMUMS / ALL INCLUSIVE PRICE
• “CUSTOMER DELIGHT”

7. WHY ENTER THIS
BUSINESS?
STRONG MARGINS. CONSISTENT VOLUME.
STRONG MARGINS. CONSISTENT VOLUME.
STRONG MERCHANDISING. NO DESIGNERS.
STRONG MERCHANDISING. NO DESIGNERS.
WORK SMARTER. B2B. PRE-SOLD. CASH PAYMENTS.
WORK SMARTER. B2B. PRE-SOLD. CASH PAYMENTS.
STREAMLINE VENDORS, SYSTEMS, LOGISTICS.
STREAMLINE VENDORS, SYSTEMS, LOGISTICS.
THIS IS AN FMCG BUSINESS. STRONG CASHFLOWS.
THIS IS AN FMCG BUSINESS. STRONG CASHFLOWS.
BUILD A CHANNEL BRAND. NOT A PRODUCT BRAND.
BUILD A CHANNEL BRAND. NOT A PRODUCT BRAND.

8. SOME FACTS
• Sparkle Sales: INR 520 lakhs since Feb 2010.
• eVitaran Sales: INR 12 lakhs since Aug 2012. Offline.
• Gross Margin: 30% after Cost, Logistics, VAT.
• Logistics/Fulfillment under 6% of Price.
• App deployment: December 2012
• Sales Roll out / Activation: January 2013
• Pilot of 100 stores: March 2013. Stores ready.
• Investment so far: INR 800,000.00

9. TEAM
PRANAY SRINIVASAN:
Marketing. Sales. Merchandising. Operations. Finance.
12 years Apparel / Business Experience.
Sparkle. Mfg. Sales. BD. Ops. Finance. Bootstrapped.
ex-Family Business.
TUSHAR BURMAN:
Web. Mobile. App. Hardware. Publishing. Interpreter.
12 years Tech Experience.
Network18. Publishing. Apps. Web.
ex-Indian Express; D&B; Jasubhai.

10. ASK / FOR
• Need:
INR 15,000,000.00 (USD 290,000.00)
• For:
 Hiring Talent
 Scale Sales and Fulfillment Infrastructure.
 Scaling Technology.

11. THANK YOU
|
WEBSITE: http://shop.evitaran.in/
TWITTER: @eVitaran
GUST: http://gust.com/c/sparklefashion
LOCATION: Mumbai, India.
EMAIL: pranay@evitaran.co.in
tushar@evitaran.co.in