The document outlines an online strategy for E*TRADE to personalize its services for individual investors through various digital marketing tactics. It proposes utilizing blogs, SEO, and digital PR to identify users' investing needs and provide the right account options for them. The strategy would require hiring staff such as an SEO analyst, web designer, ad traffic monitor, and creative director. The estimated 3 month cost of the online strategy is $455,200.

1. Take Control of your Financial Future Andrew Soave April 2011

2. People Have Different Investing Goals

3. E*TRADE Provides Options

4. Online Strategy will Personalize E*TRADE for the Consumer Fits

5. Utilizing Blogs to Lead Potential Investors to the Right Accounts.

6. To identify the investing needs of users. Thenprovidingthemwith therightoptions.

7. SEO

8. Digital PR that Speaks to Investors as Individuals.

10. Budget SEO Analyst Web Designer Online Ad Traffic Monitor Account Manager Creative Director 4 Interns Research Ad Placement 3 Month Cost of Online Strategy = $455,200.00