Eresearch Corp is a market research company specializing in online research, highlighting the significant growth of internet users in Romania and the advantages of online methodologies. They offer a variety of online surveys and qualitative research methods, such as online focus groups and virtual ethnography, to gather reliable and specific consumer insights. The brochure emphasizes the cost-effectiveness, fast data collection, and multimedia capabilities of their online research services.

1. eResearch Corp Brochure
Access to humans

2. [O N L I N E]

3. [Online Research]
 No other medium has been experienced such a worldwide dynamic
evolution as the Internet.
 In the early beginning of 2000 there were 1 million Romanian internet users.
Now, we can talk about 8 million internet users from which 90% daily surf
the internet.
 Online research has become of crucial importance in the market research
industry and improves its market share every year.
 By now it is widely accepted that online research is the most dynamic and
cost-effective type of research comparing to other “traditional” research
methodologies.
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4.  Fast data collection : depending on the sample size the fieldwork can be
of Online Research]
done in a few hours up to days.
[Advantages
 Cost-effective: compared to other research methods the cost of an online
research study is lower and some targets are easily reachable on the internet
medium.
 Reliable results: Questionnaires are filled in among usual, comfortable
circumstances, as a result of which honest (also in the case of sensitive social
and market questions), well-considered, exact and detailed answers are
given, and the recall is also better.
 Multi-media presentations: It is also possible to show pictures and play
sound recordings and video clips, so the method is excellent for testing
advertisements and concepts.
 Special targets: Using online research techniques it is possible to reach
special segments and complex target groups that cannot or can only be found
at very high costs are easier to be reached with the help of this method.
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5. [Quantitative Research methods]
Online Surveys

6. What type of online surveys does eResearch carry out?
 Online surveys which are representative for the Romanians living in urban areas
These are based on a sample drawn from ePanel – the online panel of eResearch which is
recruited online from more than 400 websites and forums and comprises over 50,000
respondents.
 Online surveys which are representative for a specific target group
ePanel is big enough to support the selection of a sample which is representative for a specific
target (e.g. mothers with toddlers).
 Online surveys, which are representative for segments of the entire population
There are segments of population which almost all of them already are online (e.g. teenagers).
For these categories we can design a representative sample for the entire population.
 Staff / membership/ employee surveys
In this case, we can address by email the survey. The client will provide email addresses
comprised by the research sample.
 Pop-up surveys (on-site surveys)

7. [Qualitative Research methods]

8. Qualitative research methods we
use at eResearch: Asynchronous interaction
BBFGs
(Bulletin boards focus
Controlled environment
groups – forums)
Natural environment
Online
Online journals MROC ethnography/
(Marketing online
Netography
research communities)
FGs / IDIs
(Focus groups and In-
depth interviews)
Synchronous interaction

9. Few examples …
[Bulletin Boards]
 Bulletin Boards are moderated online
discussion forums which take place over
several days and deliver daily reactions to
specified discussion topics or multimedia
content. There are no time constraints for the
respondents when making their answers
which are made with reference to the input
from other participants.
 Method: 15 – 60 participants who react to
the questions/stimuli each day at the time of
day they chose for themselves. The
respondents have enough time to express
their opinion in their contribution and are able
to respond to the input of other participants.
The moderator is able to have an influence at
any time to either correct or regulate. The
evaluation period is generally 1 week up to 10
days.
 eResearch uses a dedicated tool for BBFGs:
eForum.

10. Few examples …
[Online consumer journals]
 The Online consumer journal makes it [Online Focus Groups]
possible to examine consumer habits
and/or experiences with regard to a
specific product or service and to portray
and follow the decision making process.
 Method: Up to 30 persons record their
 Online FGs facilitate the investigation of different
experiences/thoughts on a subject or
research objectives: customer experiences and
product on a daily basis. It is possible to
satisfaction, purchase decision
offer an opportunity for interaction
process, advertising testing etc.
between the participants if desired but
 Method: 6-8 participants and the moderator
otherwise the respondents remain
discuss for 90 minutes on a specific topic. There
unknown to one another. A project leader
is a discussion guide that contains main
makes daily checks and is able to
questions based on research objectives. The
intervene to correct or regulate. An
client can participate to the focus-group as a
average duration for recording consumer
“quiet respondent” and can talk to the
experiences is between 2-12 weeks.
moderator without being seen by the other
 eResearch recommends eJournal for this
participants.
type of research.
 Our dedicated tool for FGs is eFocus.

11. Marketing Research Online Communities
MROC = A private online community where a targeted
[MROC]
group discusses research related topics on a weekly basis.
Interactions between participants are moderated and nurtured
with engagement exercises.
The main benefits of a research community are: a direct
interaction with your customers, deep-dive insights, fast feed-
back, a lower research budget and a better way to listen to
your customers using submissive research methods.

12. Virtual ethnography and social media research
[Netnography]
Nethography adapts common participant-observation
ethnographic procedures to the unique contingencies of
computer – mediated social interaction: alteration,
accessibility, anonymity, and archiving. Nethography gives
researcher the opportunity to investigate specific aspects in
environments they happen : online communities and social
networks. There is no alteration caused by the researcher’s
presence and “netizens” act naturally.

13. [Online Ad-hoc studies]

14. eResearch solutions (1)
Keep your customers employees  Virtual ethnography & Social Media Research
satisfied  eBrainstorming
Gain new customers (from  Competitive analysis
competition)  Product’s market potential analysis
 New concept testing
 Price sensitivity
Give a voice to your costumers
 Segmentation studies
 Brand Research
 Product testing
 Advertising Pretesting
Push up your websites  eXperience (website usability tool)

15. eResearch solutions (2)
Keep your customers/employees
 Customer satisfaction
satisfied  Customer retention
 Employee Research
Make your communications  eTracking
effective  Campaign effectiveness
measurement
Share with your fellows and  Marketing Online Research
make your contribution Community (MROC)
Take superfast insight from the  eMergency
market
Test everything  eOmnibus

16. [Website usability]

17.  The main purpose of website usability measures is to evaluate
websites and their ergonomic potential:
[eXperience]
 assess the potential of websites in a systematic way
 focus the concept and effort for implementation
 minimize costs
 increase success rates
 The wide ranging tools in Website Usability Measures are used
in a targeted manner depending on the website and task:
 Pop Up Tests for the visitors to a website: every nth visitor
will be presented with a questionnaire
 Webtests with (potential) users for evaluation: respondents
will be invited to complete an online questionnaire
 eResearch recommends a hybrid methodology for website
testing which includes qualitative testing (task performance and
customer evaluation) and quantitative research (questionnaires)

18. Our clients

19. If you want to find out more, please contact us:
Sorel Radu - Managing Partner
sorel.radu@eresearch.ro
Stefania Stroe - New Business Manager
stefania.stroe@eresearch.ro