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E-CUSTOMERS
                          Chapter 4




February 23, 2012     Presented by: Crystal Charles-Lalla   1/6
Topics
                    • IDEAL Customers’ profiles
                    • Fears and phobias
                    • Managing customers’
                      expectations
                    • Example – TriniTrolley.com



February 23, 2012         Presented by: Crystal Charles-Lalla   2/6
IDEAL Customers’ profiles

•    Who are they?
•    Where can we find them?
•    What do they want?
•    How do they spend?



February 23, 2012   Presented by: Crystal Charles-Lalla   3/6
Fears and phobias

                     • Security risks
                     • Identity theft
                     • Hackers
                     • Hoaxes
                     • SPAM


February 23, 2012         Presented by: Crystal Charles-Lalla   4/6
Managing Customers’
                       Expectations

                    • Understanding
                      expectations
                    • Set and communicate the
                      service promise
                    • Delivering the service
                      promise
February 23, 2012       Presented by: Crystal Charles-Lalla   5/6
Example
                    TriniTrolley.com




February 23, 2012       Presented by: Crystal Charles-Lalla   6/6

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E customers

  • 1. E-CUSTOMERS Chapter 4 February 23, 2012 Presented by: Crystal Charles-Lalla 1/6
  • 2. Topics • IDEAL Customers’ profiles • Fears and phobias • Managing customers’ expectations • Example – TriniTrolley.com February 23, 2012 Presented by: Crystal Charles-Lalla 2/6
  • 3. IDEAL Customers’ profiles • Who are they? • Where can we find them? • What do they want? • How do they spend? February 23, 2012 Presented by: Crystal Charles-Lalla 3/6
  • 4. Fears and phobias • Security risks • Identity theft • Hackers • Hoaxes • SPAM February 23, 2012 Presented by: Crystal Charles-Lalla 4/6
  • 5. Managing Customers’ Expectations • Understanding expectations • Set and communicate the service promise • Delivering the service promise February 23, 2012 Presented by: Crystal Charles-Lalla 5/6
  • 6. Example TriniTrolley.com February 23, 2012 Presented by: Crystal Charles-Lalla 6/6